How much does it cost to join high-end women's wear?

Abstract: There are quite a few franchisees who run high-end women's wear brands now. So how much did you know about this project before investing? How much high-end women's wear will cost, and how to choose the brand of high-end women's wear will be very important. The advantages and disadvantages of women joining brands largely determine the success of women joining brands. If a franchisee can choose a good brand, it is equivalent to more than half of success. Therefore, if a friend wants to be a clothing brand, he must be cautious, and then carefully choose to join the brand. Specifically, let's go to the text and have a look! 1. How much does it cost to join high-end women's wear?

How much does it cost to join a high-end women's clothing brand? First, roughly analyze the feasibility of opening a high-end women's clothing store in 200,000 yuan:

1. Renting storefront: Renting places with high traffic of customers (white-collar workers), such as business centers, middle and high-grade office buildings and middle and high-grade residential areas. About 40,000-60,000 (two bets and one rent).

2, decoration: generally speaking, the brand will help you design the store, you just need to decorate as required. About 10 thousand.

3. Shopping: Generally, the requirement of high-end women's wear is to input all styles in the brand, which is about 100- 150, each with 4 yards, which is about 400-600 clothes in total. To calculate the purchase price of a 200 yuan, it will cost about 80-1.2000 yuan.

4, labor costs: at first, it is best to do it yourself, plus one or two people, thousands of dollars a month. In fact, the price of high-end women's clothing brands is generally very expensive for many people, but why do so many people buy them? Someone must wear such clothes. Very simple: medium and high-grade clothes, the fabric will be very good, very comfortable to wear, exquisite workmanship, beautiful style, which is human nature, especially women's nature; Some people need it for work, while others do it to save face.

So the total cost is basically around 20w, which will be different according to the city, brand and scale.

Second, how to choose a high-end women's clothing franchise brand

1, look at corporate visibility

For a clothing brand, its brand awareness is often an important driving force for consumers to decide to buy. The higher the popularity of clothing brands, the higher the passenger flow and sales that brands can bring, and it is more worry-free and labor-saving for franchisees to expand their markets.

2, look at corporate culture, corporate culture

It is a value concept that clothing brand enterprises believe in and put into practice. It is gradually formed in the practice of production and operation, recognized and observed by all employees, and has the mission, vision, purpose, spirit, values and business philosophy of the organization. Cultivating a good corporate culture can achieve smart decision-making, sensitive information, unity and harmony, tacit cooperation and high efficiency; It can generate strong cohesion and entrepreneurial motivation among enterprise members.

3, look at corporate advertising investment

Without clothing brands, there is no need for advertising. Advertising is the messenger of information dissemination, the letter of introduction of enterprises, the stepping stone of products, and the most advantageous weapon to take the lead in modern business wars. It not only effectively conveys commodity information and service information, but also establishes a good image for enterprises, stimulates consumers' desire to buy and guides consumers to carry out consumption activities. The investment and implementation of advertising can be regarded as the embodiment of the comprehensive strength of joining the headquarters.

4, look at the enterprise guidance method

In reality, investment entrepreneurs are undoubtedly most concerned about the return on investment. Some chain enterprises vigorously promote their high return on investment, and some even indicate in the publicity materials that the payback period of investment is only one month, which is mostly irresponsible publicity activities. Good brands usually make a comprehensive evaluation of franchisees and give an objective and effective payback period and investment profit rate. According to industry practice, the payback period of most industries in franchise chain 1 ~ 2 years should be reasonable.

5. Look at enterprise-related training

The training support provided by the clothing franchise headquarters to franchisees is one of the core elements of the normal operation of franchise chains. A perfect training system can promote the mutual understanding between franchisees and headquarters and improve the success rate of franchisees. For novice investors, how to recruit personnel, how to manage stores daily, how to open up the sales situation and increase turnover are all urgently needed to learn. Only a really good brand can have a perfect and effective training system and clear the way for franchisees. If investment entrepreneurs want to know the training ability of a brand, they can see whether it has an independent training department, what training courses are available, the practical experience and professional level of trainers, the length of training cycle, and whether they go to the store for training.

6. Look at the pre-service of the enterprise

When franchisees choose clothing brands, the franchise headquarters is also choosing franchisees. Will they invest a lot of energy in market research and franchise location? Therefore, they usually have the ability to make suggestions for franchisees, choose suitable lots, ensure the passenger flow of franchisees, and lay a good foundation for future operations. At the same time, the headquarters will provide reasonable store selection and regional planning from the perspective of franchisees. The store area is too large, and it is easy to make full use of the effective resources of the store, resulting in high management cost and low profitability per unit area.

7. Look at the follow-up service of the enterprise

Whether a brand has the strength, in addition to high-quality products, follow-up service is also very important, because its excellent after-sales service can best reflect its brand, and a strong franchise headquarters often has a perfect follow-up service mechanism, which provides a strong guarantee for the rapid development of franchise stores. Therefore, whether the headquarters has sustained brand driving force and product innovation. Some headquarters will also visit franchisees regularly or irregularly, which not only reflects the degree of concern of headquarters for franchisees, but also shows their concern for franchisees' operations.