Before you know what Hanlong is, Hanlong has fallen!

Recently, a red-headed document about Hanlong's suspension of production came out on the Internet.

Wait, what is a Hanlong car? If I tell you that Zotye is inextricably linked, you may realize that this car company is doomed to stop production.

From Zotye Brother to Self-reliance

It is worth mentioning that the brand Hanlong Automobile has just been established 1 year, and you may not even know what its logo looks like. However, Hanlong Automobile was cold before it could celebrate its first birthday.

Hanlong Automobile was originally the production base invested by Zotye Automobile in Daye, Hubei. Zotye T700, which was sold well by Zotye, was made in this factory. However, in 20 19, Zotye Automobile began to fall into business crisis, with serious losses and broken capital chain. As a result, this branch was separated from Zotye and became an independent automobile brand.

Hanlong Automobile used the resources inherited by Zotye to launch their first and only mass production model-Hanlong Shi Kuang. It really deserves to be Zotye's "tape measure department"! This car is almost copied from Land Rover Range Rover, and even the vertical layout, subframe and suspension structure of the engine are exactly the same as those of Land Rover Range Rover. In addition, its 8AT gearbox is also provided by ZF, which is the same supplier as Land Rover Range Rover.

Zotye may not want to admit this "black history" until now. As early as 20 18, the patent map of this car has been exposed, and Zotye is already developing this car. Although Zotye did not officially mass-produce this car in the end, Hanlong Automobile realized the dream of driving a Land Rover Range Rover for everyone in this life.

And this "high imitation" is also an imitation of the inferior quality of Land Rover! Some car owners have trouble codes on the day they pick up the car, and then there are various problems such as abnormal engine sound, gearbox not shifting gears, and automatic opening of electric tailgate. Although this car only sold more than 400 cars a year, now, these 400 car owners will face the embarrassing situation of no after-sales maintenance.

Although Hanlong Automobile broke away from Zotye, it inherited all kinds of fatal problems such as Zotye's lack of core technology, insufficient research and development capabilities, and inadequate quality management. Once again, in the current depressed automobile market environment, such a car enterprise can live for one year, which is really a long life!

"Zhongtai Department" collapsed across the board

In fact, all car brands related to Zotye have had a hard time in the past two years.

Let's take Zotye Automobile as an example. From June 20 18, zotye automobile sales began to decline rapidly, and sales in 20 19 almost halved. Until this year, Zotye's sales have dropped to only three figures. From the product point of view, Zotye's over-reliance on "cottage", lack of core technology, and insufficient product competitiveness have gradually emerged, and it has not launched a model that meets the national six emission standards. Together, these factors led to a sharp decline in sales of Zotye.

However, the fundamental problem of Zotye lies in its operation. In 20 19, zotye lost11/0.90 billion yuan, and the capital chain began to break. Until the first half of this year, Zotye's total liabilities had reached 654.38+04.356 billion yuan. In such a bad situation, the rumors of Zotye's bankruptcy are endless. Although there is no authoritative information so far, it is still a question whether Zotye can survive the coming 20021year. But what is certain is that Zotye New Energy has officially declared bankruptcy liquidation! This happened only two days ago.

Zotye's sub-brand Ma Jun Automobile is independent of Zotye in operation, but Zotye still has great influence on them. Last year, Ma Jun Auto broke out negative news such as unpaid wages, rights protection of dealers, shutdown and bankruptcy. One year has passed, and we haven't received any news about Ma Jun cars, and there is no authoritative statement about their current situation.

As for Hanteng Automobile, which is also a subsidiary of Tieniu Group, there has also been a serious decline in sales in 2020. In addition to selling 2600 vehicles in June 5438+ 10, the monthly sales volume since then is only three figures. At the same time, there are also rumors of unpaid wages, work stoppage and vacation, and the operating conditions are not optimistic.

Zhi Dou, who has left Zotye, seems unable to shake off the curse of decline. After the subsidy was recovered, Zhi Dou lost its important financial support, backward technology, poor product quality, poor sales, serious losses and heavy debts. Today, Zhi Dou has stopped production for more than two years, and various debt disputes are still unclear.

Lack of technology is equivalent to waiting for death.

When the domestic auto market was booming a few years ago, Zotye did get a short-term bonus with the "tape measure" technology. However, after becoming famous, Zotye was immersed in the twisted joy of success, saying that to start on the road of independent research and development, it was essentially to continue to play pimping and continue to dismantle other people's cars for so-called technical research, and did not really make up his mind to invest in independent research and development.

Although the core technology can't guarantee that you are invincible, without it, you won't last long in the highly competitive domestic automobile market. Zotye's opportunism finally ruined its own development prospects and lacked core technology, which was equivalent to giving the dominant position of survival to competitors. Once the tuyere period is over, the bubble bursts, which is equivalent to waiting for death. And those who imitate Zotye's "Zotye Department" will only end up in the same end.

Today's new car-making forces should also learn from Zotye. After all, many new energy car companies that are playing "intelligence" have not mastered many core technologies in essence, and they have already begun to talk about leading the future before they are stable. Nowadays, more than half of the new forces that have sprung up in the past few years have fallen. If the new car-making forces that can survive now come up with their own core technologies, they will become the next batch of "Zhongtai Department" sooner or later.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.