Admissions geek Ye Xiao: Should teachers participate in admissions?

Private educational institutions,

Should teachers participate in enrollment?

Someone said,

Teachers can recruit students, but they need to have dedicated staff to recruit students!

A marketing department has been established with a clear division of labor. Those who teach only teach, and those who recruit only recruit students!

This is wrong!

Off-campus educational institutions, full enrollment without negotiation!

A principal told me:

"Your classes are very good, and I know your approach. It is indeed very good, but it does not apply here."

"

I felt puzzled, so I continued to communicate with her: "Why doesn't it apply? ”

“Our teachers have never participated in recruiting students. Our teachers have said that they come to work to be teachers. They are responsible for standing on the podium and teaching, and are not responsible for recruiting students. But you are different. Teachers recruit students.”

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“If the teacher doesn’t recruit students, who will? "

"Our teacher said that enrollment is the boss's business. The boss recruits the students, and the teacher is only responsible for teaching."

"How many students can the boss recruit alone?" "

"Our teacher said that if the boss can't recruit students by himself, then the boss's wife, father, mother, and the boss's whole family will be involved in recruiting students..."

After hearing this , the whole audience burst into laughter!

Off-campus education has income and expenses, and it must be settled. It can only exist if the income exceeds the expenses!

It is undoubtedly an education business. Service industry, education service industry!

Look at all service industries. It is impossible for restaurant waiters not to know the prices of dishes and not to sell them to customers!

Clothing stores It is impossible for service staff to see customers coming and blame the boss!

In the education service industry, why do teachers not participate in enrollment and blame the boss?

< p> Enrollment is the lifeline of private training schools. Without students, there is nothing!

For private education and training schools, what is the lifeline?

We believe that it should be It’s enrollment!

This is determined by the nature of private education and training schools!

First of all, the state does not invest a penny in you!

It’s training, and parents don’t have to send their children in like nine-year compulsory education!

Finally, it’s a school rather than a small training class, which requires a lot of investment in fixed assets!

Once there are no students, The school is unsustainable, and fixed assets can only be disposed of as scrap!

Public education only needs to consider teaching, and teaching quality is its lifeline!

The teaching quality of private education is also important. But the first thing is to catch up on enrollment, otherwise no matter how good the teacher's lectures are, they can only show it to the air!

The sense of mission and responsibility of private educators cannot be reflected if there are no students!

Without students, there would be no survival and development of principals, no private training teacher positions, no need to talk about teaching quality, and nothing about training schools.

Enrollment is not just the boss! When it comes to people, teacher recruitment has more advantages!

Recruitment is very important, but why should front-line teachers be involved in recruitment?

First of all, because it is a top priority, a team is needed? No matter how powerful a person is, the power of a person is limited, but once the power of a team is mobilized, it is infinite!

Secondly, teachers are more familiar with front-line teaching business than bosses. When chatting with customers, More professional, better able to answer various questions from parents, and more obvious advantages in enrollment!

Enrollment has bid farewell to the era of students automatically coming to the door after issuing enrollment brochures. Like real estate, home appliances and other industries, it is unstoppable! The world has entered the marketing era!

There are sales ladies in the real estate industry, and promoters in the home appliance industry. They are not just sitting there guarding the house and home appliances, they are responsible for providing professional explanations to customers! < /p>

Relieving parents of all concerns about footing the bill and finally paying to sign up. How can such a job be accomplished by a boss alone?

Only by experiencing the difficulty of recruiting students can teachers be better responsible for students. On the surface, recruiting students will divert teachers’ energy from teaching and may affect the quality of teaching!

Don’t you know that during the enrollment process, teachers experience the hard-earned source of students, and the positive energy inspired by this will make them more responsible and attentive to teaching, thus promoting the improvement of teaching quality!

Public education does not consider enrollment issues, so the quality of teaching is widely criticized. Private education is the product of the failure of public education!

It is precisely because we have to consider and participate in enrollment that we cherish our students very much, otherwise parents will "vote with RMB"

Enrollment work is done well, training The school had its first batch of students. Then the teachers felt that it was difficult to recruit students, so they taught hard and the quality of teaching also improved.

Come, more and more students will come, and vice versa!

Starting from enrollment and introducing market mechanisms to run education, this becomes a virtuous circle.

Things determine the way out!

Of course, if teachers are to be more willing to participate in the recruitment process, education and training institutions need to start with salary reform and start with teacher interviews and recruitment!

Regarding this topic, I will share it later!