My opinion on the construction of cross-border e-commerce comprehensive pilot zone

So far, the State Council has approved 105 cross-border e-commerce comprehensive pilot zones, including:

First batch: Hangzhou

Second batch: Tianjin , Shanghai, Chongqing, Hefei, Zhengzhou, Guangzhou, Chengdu, Dalian, Ningbo, Qingdao, Shenzhen and Suzhou 12 cities

The third batch: Beijing, Hohhot, Shenyang, Changchun, Harbin City, Nanjing City, Nanchang City, Wuhan City, Changsha City, Nanning City, Haikou City, Guiyang City, Kunming City, Xi'an City, Lanzhou City, Xiamen City, Tangshan City, Wuxi City, Weihai City, Zhuhai City, Dongguan City, 22 cities including Yiwu City.

The fourth batch: Shijiazhuang City, Taiyuan City, Chifeng City, Fushun City, Hunchun City, Suifenhe City, Xuzhou City, Nantong City, Wenzhou City, Shaoxing City, Wuhu City, Fuzhou City, Quanzhou City, 24 cities including Ganzhou City, Jinan City, Yantai City, Luoyang City, Huangshi City, Yueyang City, Shantou City, Foshan City, Luzhou City, Haidong City, and Yinchuan City.

The fifth batch: Xiongan New Area, Datong City, Manzhouli City, Yingkou City, Panjin City, Jilin City, Heihe City, Changzhou City, Lianyungang City, Huaian City, Yancheng City, Suqian City, Huzhou City , Jiaxing City, Quzhou City, Taizhou City, Lishui City, Anqing City, Zhangzhou City, Putian City, Longyan City, Jiujiang City, Dongying City, Weifang City, Linyi City, Nanyang City, Yichang City, Xiangtan City, Chenzhou City, Meizhou City City, Huizhou City, Zhongshan City, Jiangmen City, Zhanjiang City, Maoming City, Zhaoqing City, Chongzuo City, Sanya City, Deyang City, Mianyang City, Zunyi City, Dehong Dai and Jingpo Autonomous Prefecture, Yan'an City, Tianshui City, Xining City, Urumqi and other 46 cities.

It can be said that it is an individual pilot project, from small to large, and promoted step by step, and has expanded into cities with some basic foundation in our country. Among them are first-tier cities, national central cities, provincial capital cities, cities under separate state planning, production-oriented cities, trade-oriented cities, well-known coastal cities, the second and third largest cities in inland provinces, and even those that do not extend the border and are not close to the sea and have no foreign trade. Cities with no e-commerce genes at all and some cities with old revolutionary areas have a staggering breadth of coverage. In terms of coverage, it exceeds the "Western Development", "Beijing-Tianjin-Hebei Integration", "Coordinated Development of the Yangtze River Delta", "Guangdong-Hong Kong-Macao Greater Bay Area", "Yangtze River Economic Belt" and "Central China" proposed by the country in recent years. Policies such as "Rise" and "Revitalize the Northeast's Old Industrial Base". Looking at the above 105 cities, each company’s starting point for applying for cross-border e-commerce pilot cities is different. The economy of some cities is already very good, and the development of their own cross-border e-commerce industry is also very good. The purpose of applying for "pilot city" is to make the cross-border industry better, guide enterprises towards compliance, and provide cross-border e-commerce for other cities. It provides experience and models for the development of the commercial industry; some cities have very good conditions, with industrial belts and very convenient transportation, but there are few cross-border operators and lack of motivation; some cities focus on production rather than trade, and through construction Cross-border e-commerce pilot cities can make up for their shortcomings; some cities are resource-based cities, and building cross-border e-commerce pilot cities is a need for industrial transformation; some cities have relatively poor economic development, and building cross-border e-commerce pilot cities is a necessity for economic development. needs and so on. Different foundations and different starting points determine the different models for the construction of cross-border e-commerce comprehensive pilot zones.

The first echelon of cross-border e-commerce pilot cities: they have ports and industrial belts, and have good foreign trade and e-commerce foundations, logistics advantages, product advantages, capital advantages, and talent advantages. The industry took off with a little guidance from the government. Cross-border e-commerce industry clusters have emerged, radiating local industrial belts, driving the transformation of foreign trade exports, forcing iterative upgrades of the industrial chain, and cross-border e-commerce brands emerging. There are also large companies that are compliant, such as Pinghu and Bantian in Shenzhen, and Huangbian in Guangzhou. (Industry-driven)

The second echelon of cross-border e-commerce pilot cities: national central cities have port advantages, seaports, airports, and dry ports have perfect daily operations, and there are relatively rich local industrial belts, and the government will With guidance and subsidies, the siphon effect of goods is obvious. Customs data is very beautiful, and some cities have created a cross-border e-commerce talent training system. However, the social atmosphere of cross-border e-commerce still needs further guidance. (Logistics-driven)

The third echelon of cross-border e-commerce pilot cities: The industrial advantages are relatively obvious, the government’s development requirements are clear, and the comprehensive pilot area has begun to build “two platforms and six systems”. The overall construction of the comprehensive pilot area is relatively fast.

The fourth echelon of cross-border e-commerce pilot cities: government guidance is unclear, companies do not know what cross-border e-commerce is, construction funds are not in place, policies are indifferent, and the hardware of the comprehensive pilot area is Construction is very slow. Due to the drive of individual enterprises and talents, individual cities have achieved valuable shining points in the construction of cross-border e-commerce comprehensive pilot zones. The development of the industry relies on business entities, and companies are generally not big, not strong, short of people, and short of money. Large-scale enterprises are seriously migrating overseas.

The fifth echelon of cross-border e-commerce pilot cities: no industrial belt, no logistics advantages, few young people with a college degree or above, high pressure for transformation, net population outflow, impetuous social atmosphere, and few entrepreneurial success stories . It is recommended to focus on building a cross-border talent export base, a cross-border industry service outsourcing base, and at the same time supporting small sellers to solve the problem of "starting from scratch." Try to spend money on people as much as possible. The hardware needed for cross-border e-commerce can be shared with nearby cities.

The construction of cross-border e-commerce pilot cities has a long way to go. The 105 cross-border e-commerce comprehensive pilot zones are different, and the pace and model of construction are also different. It is not appropriate to copy them and should be combined with local construction based on actual conditions.