Hanzhong drugstore recruitment

1956 One night in the first month, a baby cried and a baby was born in a humble hut in the southern suburbs of Hanzhong, Shaanxi. He is the item.

Who is the item?

Xiang, from Hanzhong, Shaanxi, 1956. 1987 set up Hanzhong Wei Zhi suit factory with a loan of 5,000 yuan, Wei Zhi garment co., ltd. in 1992, and198 was restructured into Shaanxi Wei Zhi group co., ltd. In 200 1 year, the group achieved production and sales of 6.5 million units, with sales revenue of 3.

It was not easy for many people to start a business in those days, but the private entrepreneur Xiang, who came out of a poor ravine in southern Shaanxi, was a bricklayer in his early years, which was unexpected to many people. He is an able person known by many local elders in Hanzhong, and he has experienced too many legends in his life.

The purpose of this paper is to talk about this local entrepreneur who was once all-powerful in Hanzhong and even Shaanxi, and everyone is about to forget it.

Xiang was born in a poor family, and his mother was ill in bed all the year round. In order to survive, he has to learn to pick dung, feed pigs and farm since he was a child. At that time, the children of poor families were all early masters. In order to treat his mother, he needs to go to the city to collect swill for only five cents.

Like most children, he is eager to learn. He is very clever and likes to think and study hard since he was a child. However, in 1968, when he was in the fourth grade, he left the campus forever because of a disaster. It was a crazy time, and fighting everywhere made it impossible for them to go to school at all.

This is not the most helpless, but his father. For some reason, his father was born with him, and he looked down on him since he was a child. Often, if you don't agree with a word, you will be killed with a stick. His father thinks he is a freak. Fortunately, smart Xiang has always felt that he is a person who can achieve great things.

He finally broke up with his father on 1972. He decided to leave his family and work as a coolie in the construction team in the city. What is a coolie? In fact, it is to do some work with ash and move bricks. Today, it is a bricklayer.

However, stubborn by nature, he is absolutely unwilling to just be a coolie. He has been kind and honest since he was a child, and his personality is relatively introverted. He worked hard and gradually gained the recognition of all the teachers. However, in the first three years, he only did some manual work. In his spare time, he learned to build bricks and plaster, and saved some living expenses.

It was not until 1975 that he decided to study the technology of clay tile systematically and felt that it was promising to build a clay stove for the family kitchen. So he took great pains to study the structure and technology of the earthen stove, learned to build bricks with clay at home, and then dismantled and rebuilt. Finally, he developed his own earthen stove style-horseshoe-shaped return air stove. In fact, the principle of his "invention" is also very simple, but he dares to try. It is said that this kind of stove designed by him does not need to pull bellows, but it is also strong. Soon, he became famous, and people around him came to him to build a stove. I also earned the "first bucket of gold" in my life.

But as the saying goes, "people are afraid of being famous, and pigs are afraid of being strong." In the next few years, in order to earn money, he worked everywhere and was as busy as a bee every day. He earned a little money, but his waist began to ache sharply because of bending over for a long time. Later, he came to the hospital in Hanzhong and was diagnosed with lumbar muscle strain. The doctor told him not to do that job again, or he would be paralyzed for life. The year is 1980.

The news came as a bolt from the blue. This means that he must give up the bricklayer's skill that he has studied hard for five years forever. He finally let the "invention" go up in smoke, and he was very unwilling, but there was nothing he could do. He finally gave up in order to survive.

Maybe everyone has their own life. As the saying goes, "People make troubles, and wealth is in the sky". At the age of 24, he just found his own direction in life. Because of fate, he had to give up and everything was torn down. It was really hard at that time.

During that time, he thought a lot. As he couldn't work standing, he found a job of sitting.

So he thought of the tailor industry. After his own comprehensive consideration, and after the reform and opening up, people have the need to make beautiful clothes. He came to the conclusion that the clothing industry has great potential, and he thought about it and did it immediately.

He sold his valuables and bought a sewing machine with the money he had saved as a bricklayer for several years. He asked a master in Xiangshui Town of Hanzhong to learn from him. Xiangshui Town is located in Nanzheng County, Hanzhong City. Dozens of kilometers away from home, the ravine is deep. He came all the way here with a little money, and said all the good things, hoping that the master could take him in to learn some sewing skills. The master finally accepted the money and agreed to his request.

He practices needlework in his master's house every day and learns how to operate the sewing machine. At first, the master only taught him to sew pants and bags, and only showed him once. From then on, I didn't care about him anymore, so I practiced according to what the master taught him. However, the so-called "interlacing is like a mountain", sewing technology is not as easy as he imagined. This is a job that requires care and patience and is usually only suitable for women. Accustomed to holding a tile knife, it seemed uncomfortable at first, and the master thought he was stupid. He practices sewing the same trouser pocket every day, but he can't sew it well. After a while, he went to the back hill alone and stood there in a daze. He suspected that he was not cut out to be a tailor. He said to himself several times in the face of Dashan, "I am so naive that I should kill others. What should I do?"

It is difficult to put all his belongings together to learn sewing skills. Now that he has given up, he is very unwilling. Besides, he has a waist problem, and the bricklayer can't do it. He can't go back. What else can he do? He said to himself, this is the only way, and there will be opportunities if you don't go.

Later, he still practiced sewing trouser pockets every day, and practiced every stitch and thread repeatedly. He took the pants bag sewn by the master and studied it carefully. He works during the day and dreams about how to sew needles at night. Finally, God will repay those who help him. His trousers are getting better and better, and his sewing machine is extremely skilled. The master gradually recognized him and taught him some complicated techniques.

After nearly five years of intensive reading, he gradually mastered the production technology of pants, tops, shirts, and even suits and Chinese tunics. You know, he is just an ordinary person. It took him several years, used these technologies, and used several times the diligence of ordinary people to get to today. How hard these are. Later, after his success, he couldn't help crying every time he remembered it. He said he would like to thank his master for taking him in. Those hard years were the most important wealth in his life.

The most commendable thing is that Xiang is always eager to learn and loves to study his own things. Later, he summed up a set of "cut formula" for making pants. With this formula, any style of trousers can be processed from cutting to final forming, and the efficiency and quality have been significantly improved. Now that I think about it, he can work out a set of blanking formulas only with primary school education, which shows that his brain is still very sufficient.

After learning sewing skills, he said goodbye to his master and decided to start his career.

He chose to return to Hanzhong. He found a simple appearance room, started his own shop career, and took several apprentices. Because the suits he made were of good quality and at the right price, he gradually became famous. More and more people come to him to make clothes. Almost every day, people line up for him to sew clothes. Of course, in the first few years, he caught up with the spring breeze of reform and opening up and earned a lot of money in his pocket.

You should start a business if you make money. From 65438 to 0987, after consulting with his family and seven guys in the shop, he decided to borrow 5,000 yuan from the bank to set up a garment factory, named Hanzhong Wei Zhi suit factory, which was located on Jianguo Road in the south of the city with a large flow of people in Hanzhong.

At that time, it was the late 1980s, and the reform and opening-up in Hanzhong had just started. There is hardly a private garment factory in Hanzhong, and it is even rarer in the whole western part of China. He is the first private factory in Hanzhong, although it is small in scale. This is the key to his success in life.

In the first five years, we always insist on quality first and reputation first. All the suits in his factory have to go through more inspection procedures than those in other factories, and other buttons only need 3 to 5 strands. He wants 16 strands, and he wants to do a load-bearing experiment of 25 kilograms. Such strict quality requirements will inevitably increase his production cost. However, Xiang said that our factory has just started. To occupy the market, the quality must be better than other factories, and the high cost is worthwhile. His vision is still higher than ordinary people. At first, what he thought most about was the market, not the profit.

1992, the business was gradually on the right track, but he found that the original business model could not adapt to the fierce market competition. He resolutely reformed and chose to embrace the big domestic market. He reformed the company and established Hanzhong Wei Zhi Clothing Co., Ltd. That year, he also went to Hong Kong, where the clothing industry was very developed at that time, and made an in-depth inspection of well-known clothing companies in Hong Kong. After returning to the company, he made a bold move-returning the goods if he was not satisfied.

This measure may be played badly even today, but it is very bold in the mainland of 1992, especially in a very poor and backward place like the west. At that time, the management of the company felt that this would lead to malicious returns and the losses would be very large. However, he believes that as long as the clothing quality is really good, only a few people will return it maliciously, so we should have confidence in the psychology of consumers. If we look at his decision from the present perspective, there is no doubt that his judgment is completely correct, and the grasp of human nature is the magic weapon for his success.

Sure enough, there were many malicious returns in the first half of the policy, because there was no conceptual restriction at that time. It includes not only Wei Zhi's series of clothing products, but also the goods distributed by Wei Zhi; Including "Tiger Leopard" leather clothes and Shanghai leather shoes; It includes both returns due to product quality and changes in consumers' interests, and there is no specified return time, which is somewhat similar to 7-day return without reason. So some people just wear them for a few weeks and then return them, and then return them and buy them again. In order to verify the promise, I bet with my friends that the suit I wore for five years was also returned. In this turbulent autumn, people of all kinds of mentality want to get their money back. However, a large number of returnees with poor mentality also put Wei Zhi through a severe test of life and death. In the face of bad information from all over the world, looking at bundles and piles of returns, everyone is impatient except for the item, and everyone is sweating about it.

Xiang is a stubborn person by nature. He has always believed that big waves wash sand. He wants to screen out customers who really trust Wei Zhi through this measure. The temporary loss is only the cost of the experiment. He also keeps doing ideological work for people in the company and believes in normal consumption psychology. He also introduced regulations in the company that anyone who does not implement the unsatisfactory return policy will be fined or even fired.

Finally, after half a year of precipitation, there are fewer and fewer malicious returns. More people think that things in Wei Zhi are really good, there is no reason to return them, and the repurchase rate has increased. In the past six months, the profit has lost more than 300 thousand yuan, but there is no complaint about it, thinking that it will be earned back sooner or later.

His policy was very bold and avant-garde at that time, which boosted the confidence of the whole consumer market. Wei Zhi's fame began from this moment. Everyone in the market knows that there is a clothing brand named Wei Zhi, and its sales are growing rapidly.

Wei Zhi was also named as a "national enterprise with good reputation" by China Social and Economic Research Center because of its excellent reputation of being the first in China to propose "refund if not satisfied", and as the only clothing enterprise in China, it was awarded the highest award-Consumer Protection Cup by China Consumer Protection Foundation.

Not satisfied with these, he continued to pay attention to the quality of clothes, and put forward in 1995 that you buy clothes, I wash them, and I iron them. This means that anyone who buys a new Wei Zhi suit can enjoy three times of free washing and ironing in Wei Zhi store. These are all the experiences he learned from the southern factory. There is no way. At that time, the south was already at the forefront of the country in clothing industry, and the inland, especially Shaanxi, was still very backward.

Xiang is a clever man. He is good at inventing and creating, but at the same time he is good at learning and imitating the good experience of others. This is an important quality for him to become an entrepreneur.

Because Wei Zhi's clothing quality was really excellent in the 1990s, such a little-known private small enterprise became a star enterprise in the southwest and northwest markets of China, and its products gained a firm foothold in the western region.

At that time, it was not easy for a sewing worker to grow up from a backward area like Hanzhong in southern Shaanxi and become a private enterprise boss. Moreover, his education is only at the primary school level, which is incredible now. This is the pride of Hanzhong people and Shaanxi.

1998, in order to adapt to the stock market, he changed the company to Shaanxi Wei Zhi Garment Co., Ltd., and moved the company headquarters from Hanzhong to xi 'an High-tech Industrial Development Zone, and started a second venture. His Wei Zhi store used to be located on the prosperous East Street in Xi 'an. This shareholding system reform not only consolidated the foundation of Wei Zhi Group's future development, but also withstood the huge impact of the Southeast Asian financial crisis on the clothing industry. Enterprises in Shanxi, Henan and other provinces to expand more than 400 stores. This year, he was 42 years old and finally became the chairman of the group company. He is thinking that he will pursue more spiritual things, including the regret of not reading many books.

He knows that his cultural level is low, so he pays special attention to the cultural literacy of employees. He wants employees to be "honest and diligent". He knows that an enterprise can't be bigger and stronger without its own corporate culture, so the culture has to be run by educated people.

Therefore, since he founded Wei Zhi Group, he has always emphasized the cultivation of talents. He is willing to pay a high price as long as he can retain talents, especially high-level talents. In the years when the company has been growing, he has repeatedly attracted talents at all levels with high salaries.

1996 1 month, at the beginning of the new year, the recruitment announcement was publicly released in the society, and the company's vice president was recruited with an annual salary of 654.38 million yuan, and senior managers were recruited with an annual salary of 50,000 yuan. Although this is not a generous treatment now, it also exceeded the high salary of the same industry at that time and became an explosion news in the newspaper for a time. Not long after the recruitment announcement came out, masters, doctors, even university professors and directors of state-owned enterprises rushed to apply by phone, and more than 3,500 people were involved in the recruitment army.

It can be said that without generous treatment, how to attract senior talents at all levels? That's what he said and did. As long as he is really talented, all the benefits will be realized one by one. He knows that his cultural level is low, and the company can't develop on its own. He needs a large number of like-minded people to fight alongside him, and he regards talents as brothers.

In the years of the company's operation, the benefits he gave to employees have been endless. In June, 5438+1998 10, a group of "dutiful sons" named by Wei Zhi Group were taken to Xi 'an for sightseeing with their filial parents. He sent four excellent employees to study in Japan; It also sent ten advanced workers, including a chef, to Singapore, Malaysia and Thailand for sightseeing.

After nearly ten years' struggle, in 200 1 year, his enterprise's annual production and sales both exceeded 6.5 million units, achieving annual sales of 320 million yuan, which was unimaginable in Shaanxi private enterprises 20 years ago, but he did it. A bricklayer who walked out of the poor ravine in Hanzhong, Shaanxi Province, completely shocked the land of Sanqin and caused public outcry in the western clothing industry.

For a time, the clothing industry in the whole western region is speculating, who is the item? How can he be a bricklayer in a poor ravine?

Many colleagues are puzzled, how did an ordinary rural person with little education change from a bricklayer to a sewing worker and finally become an entrepreneur with billions of wealth?

In fact, the reason for his success is very simple, one is wisdom, the other is diligence beyond ordinary people, and the third may be the opportunity given to him by God. He once summed up four words of his success-kindness, sincerity, wisdom and diligence.

The so-called kindness, honesty and diligence, the first and most important thing is kindness, that is, no matter what you do, especially when you do business, you must have a correct attitude and a good mind about the world. Secondly, the most important thing in doing business is honesty. Without honesty, people are untenable, especially clothes, which ordinary people wear every day. They should work honestly and dare not cheat. Moreover, wisdom is to use wisdom and think more. People without wisdom can't do anything well, and diligence is the last thing. He believes that no matter how clever a person is, he will accomplish nothing if he is lazy. They should be diligent and more diligent than your excellent people. His theory is logical and closely linked.

What he is most proud of is that in 2009, he also had a spiritual connection with kazuo inamori, who is known as the sage of Japanese business.

It was the night of June 165438+ 10/2009. At Crowne Plaza Wuzhou, he is going to greet a guest from Japan with reverence. To this end, he also regained his interest in calligraphy decades ago and wrote a word, saying,' cultivate your mind, realize the Tao, and bless the world; Although his calligraphy is not everyone's style, the wisdom between the lines has jumped from the page.

Mr. kazuo inamori is a famous Japanese entrepreneur who founded two Fortune 500 companies. Mr. Wang said to him: You work as a bricklayer first, then as a sewing worker, which makes you a well-known clothing enterprise in China, and you are so concerned about Buddhism. Such entrepreneurs are rare in China.

Xiang, 53, and kazuo inamori, 77, had a natural and profound conversation, and they resonated on many issues. They have formed a unified understanding of how to integrate Buddhism into the management concept of enterprises, thus helping them to operate and develop.

On the occasion of parting, Mr. kazuo inamori held Xiang's hand and said sincerely, "We are people with the same soul. It is rare ... we are friends of the soul!"

Walking out of Hanzhong's entrepreneurial project, I have never forgotten the land where I was born. 20 1 1, he resolutely decided to build an intelligent manufacturing garment industrial park in Baohe Logistics Park in Hanzhong as his Hanzhong branch, and at the same time solved the employment problem of some people in Hanzhong. He felt it was too late to go back to Hanzhong. /kloc-moved out of Hanzhong in 0/996, and spent 15 years giving back to his fellow villagers in Hanzhong, but he did his best.

Now it's 202 1, and Xiang is 65 years old. He has completed the primitive accumulation of capital. Now Wei Zhi Group is a large-scale diversified joint-stock company from clothing to real estate development, property management and hotel management, with nearly 2,000 registered employees. His personal wealth has already reached tens of billions, and he has been rated as an expert with outstanding contributions in Shaanxi Province and the president of Shaanxi Garment Industry Association. He earned enough face for 3.7 million people in Hanzhong.

But who would have thought that he started as a bricklayer and turned to be a tailor halfway, with only a primary school education. Maybe successful people have their own legends!