Microsoft in China International Import Expo(CIIE): Injecting lasting kinetic energy into digitalization with innovation and resilience.

On November 4th, 22, Shanghai-Microsoft participated in China International Import Expo for the third year in a row, and announced that it would continue to increase its technical investment in China market, and launch dozens of new services and functions of Microsoft intelligent cloud Matrix in the fields of artificial intelligence, big data, Internet of Things, hybrid cloud, remote collaboration and low code development. Microsoft fully supports the construction of China's partner ecosystem, provides $85 million in development incentives for partners around the world and China, and launches the "22 Industry Deep Cultivation Upgrade Plan" to vigorously expand the technical capabilities, market influence, sales channels and profit scale of partners with Microsoft's global and China resources and huge customer network; Microsoft has steadily promoted the strategic landing and business development in China, further improved the whole chain layout of R&D, engineering, laboratories, accelerators, incubators, sales, markets, services and ecosystems, and, as always, increased technical cooperation and talent investment; In the coming year, Microsoft plans to recruit 1,5 more people in China, so as to meet the needs of customers in various industries in China market to accelerate digital transformation by constantly consolidating and upgrading their technical service capabilities.

Alain Crozier, senior vice president of Microsoft Corporation and chairman and CEO of Microsoft Greater China, said: "At present, all parts of the world and all walks of life have accelerated the pace of digital transformation. As the first major market in the world to get rid of the epidemic and achieve significant growth, China has shown remarkable scientific and technological innovation, tenacious vitality and resilience. From the rise of mixed office mode, the trend of all-round digitalization of products and services, to people's serious thinking about sustainable development and the urgent need to improve digital skills, the new normal in the post-epidemic era has accelerated digital transformation and opened up great opportunities for technological innovation. Microsoft has always firmly supported the innovation and development of China. We will work together with the partner ecosystem to build innovation and business resilience as a breakthrough and inject lasting kinetic energy into the accelerated development of digital transformation. "

as the core deployment of Microsoft's digital transformation strategy, Microsoft intelligent cloud matrix is becoming more and more perfect. From the secure and reliable Microsoft Azure cloud service platform, the Microsoft 365 cloud productivity platform that fully supports remote collaboration, the Dynamics 365 intelligent business application platform that integrates modern business processes, the Power Platform low-code application development platform that makes rapid development within reach, and the world's largest open source community GitHub, As well as the LinkedIn workplace social platform serving the whole world, and the growing Microsoft intelligent cloud Matrix, it provides the most complete technology chain and ecological services for customers, partners and developers all over the world. Microsoft intelligent cloud Matrix has taken root and integrated development in China market through its operating partner Century Internet. It can not only provide customers with highly consistent authentication, security, management and compliance protection, but also get through all links from Internet of Things and edge devices to data intelligence, from hybrid cloud infrastructure operation and maintenance to business application development, and accelerate the innovative development of digital transformation with the concerted efforts of the whole platform.

in the face of the new normal in the post-epidemic era, the digital transformation of enterprises presents a series of new trends, including the rapid growth of demand for hybrid cloud and edge computing data services, the widespread popularization of remote collaborative mixed office, the accelerated digitalization of enterprise business models, and the rapid update and iteration of online and offline business processes. In order to meet these demands, Microsoft intelligent cloud Matrix has launched a series of new services and functions.

Among them, Microsoft Azure has launched some products and services related to column data, such as safe and reliable Azure Data Box devices; The SQL data engine is brought to Azure SQL Edge； on the Internet of Things gateway and edge devices. Azure Databricks；, a collaborative analysis service based on Apache Spark; And Azure Synapse Analytics, which combines enterprise data warehouse with big data analysis and uniformly imports, prepares, manages and serves data, helps enterprise customers unlock data insights and build artificial intelligence solutions.

As the epitome of Microsoft productivity platform, Microsoft Defender, Cloud Security Situation Management, Compliance Center and Azure Sentinel in Microsoft 365 have all been enhanced; Microsoft Teams has added many functions such as same frame mode, custom layout and so on, and deeply integrated artificial intelligence and low code development platform of Power Platform; Most importantly, the Enterprise Mobility and Security Suite (EMS) operated by Century Internet will be officially launched in China market, which will provide customers with the world's leading one-stop mobile devices and enterprise security.

Dynamics 365 released a brand-new first-party intelligent voice service for omni-channel customer service solution, and the Project Operations project operation service was officially commercialized.

Power Platform has added a series of low-code development functions and services for service professional developers; Launch Power Automate Desktop； for creating RPA robot automation process; The UI Flow function based on RPA will also be officially launched in China market, and the original manual business processes in local and cloud applications will be fully automated and upgraded with end-to-end business process automation.

The epidemic has significantly accelerated the process of digital transformation in all walks of life around the world. Actively embracing technological innovation and building business resilience to respond flexibly to external changes and challenges are becoming the same choice for commercial enterprises around the world, and the China market has been at the forefront of leading world changes. A six-month study conducted by IDC and Microsoft for the Asia-Pacific market [1] shows that since the outbreak of the epidemic, 63% of China enterprises have accelerated the process of innovation and digitalization to enhance the motivation of enterprise recovery and business resilience. In the past six months, the innovation culture of China enterprises has increased by 19%, which is significantly higher than the average growth rate of the Asia-Pacific market (11%).

under the new normal, more and more enterprises have put forward the urgent need to accelerate digital transformation, which has brought broad development opportunities for the Microsoft partner ecosystem. Microsoft has nearly 17, partners who specialize in different industries and fields and have their own technical expertise in the China market. They are the key cornerstones for Microsoft technology to take root in the China market and always ensure the provision of first-class quality technical services. In order to help partners lock in their core competitiveness and calmly cope with potential risks and challenges, * * * With the current development opportunities, Microsoft has launched the "22 Industry Deep Cultivation and Upgrade Plan", which fully supports the business development of partners from the dimensions of joint construction, market landing, capacity improvement and joint sales to the transformation and upgrading of the overall business model. For key industries such as manufacturing, retail, health care, education, etc., Microsoft fully supports partners with successful practical experience to create "industry priority solutions" and provide reproducible solutions for the most prominent problems and application scenarios in the industry. Focusing on popular application fields such as cloud infrastructure and operation and maintenance management, modern productivity and security, business application development, data and artificial intelligence, Microsoft provides partners with a large number of technical training and technical certification services, including weekly cloud training days, monthly hacking, quarterly technical training camps, and hundreds of hours of platform and community learning opportunities for each partner.

The "22 Industry Deep Cultivation and Upgrading Plan" supports and guides partners to continuously enhance their technological advantages and business capabilities, and promotes the transformation and upgrading of business models by building and enhancing innovation and business resilience. Microsoft hopes that this plan can really help partners to achieve a revenue growth of 2 to 5 times in the future. In order to promote the transformation of partners to cloud solutions, Microsoft has effectively increased the incentive ratio of partners in cloud services, and will provide development incentives to partners around the world and China to reach $85 million.

Microsoft has been rooted in China for nearly 3 years, and has always actively participated in and fully supported the innovation and development of China. Microsoft established its Beijing Representative Office in 1992, Microsoft (China) Company in 1995, Microsoft China Research Institute, the predecessor of Microsoft Asia Research Institute, in 1998, and Microsoft Internet Engineering Institute for Asia in 211. From focusing on products, services and market sales at first, to leading global scientific and technological innovation based on China, and then to transforming the world's cutting-edge scientific research breakthroughs into successful products and industry solutions, Microsoft has continuously improved its strategic planning in China and gradually realized its business blueprint covering all aspects of business in Industry-University-Research.

with the rise of digital transformation led by innovative technologies such as cloud computing, big data and artificial intelligence, Microsoft has successfully transformed into a cloud computing and productivity company. In this process, the innovation cooperation between Microsoft and China has also become more comprehensive and diverse. In the past five years, Microsoft has provided technical support for more than 1,2 early and mid-term start-ups through a series of innovation acceleration platforms. In the past 12 months alone, more than 6 enterprises have relied on Microsoft's cloud computing and artificial intelligence Internet of Things technology to promote technological innovation. All startups supported by Microsoft have received more than $2 billion in venture capital, and the total valuation of enterprises has exceeded $3 billion.

The cooperation between Microsoft and Shanghai is the epitome of Microsoft's continuous participation in and promotion of technological innovation, industrial cooperation, innovation and entrepreneurship in China. In 21, Microsoft established Microsoft China Cloud Computing Innovation Center in Shanghai Zizhu Microsoft Park, thus opening the China blueprint of Microsoft intelligent cloud; In 214, Microsoft intelligent cloud Azure and Office 365 operated by 21 Vianet were officially commercialized in Shanghai, becoming the first international public cloud officially commercialized in China; In September 216, Microsoft's "Cloud and Mobile Technology Incubation Plan"-Xuhui Shuangchuang Community Cloud and Mobile Application Incubation Base-Yunsai Space was officially put into operation, attracting 138 start-ups to settle in, holding more than 7 large and medium-sized activities and providing training for more than 1,5 hours. The valuation of incubating enterprises increased by as much as 284%; In January 217, Microsoft Accelerator landed in Shanghai, with a cumulative acceleration of 82 enterprises, with a total valuation exceeding 1 billion yuan, and more than 93% of enterprises obtained the next round of financing; In 218, Microsoft Research Institute for Asia (Shanghai) and Microsoft-Yidian Artificial Intelligence Innovation Institute settled in Xuhui District. At present, Asian Research Institute (Shanghai) has set up research teams such as Artificial Intelligence and Machine Learning Group, Computer System Group, Innovation Engineering Group and Academic Cooperation Department, and actively served the technological innovation of financial and medical industries. The Innovation Institute participated in the establishment of Shanghai Artificial Intelligence Development Alliance/Shanghai Artificial Intelligence Industry Association, and provided more for thousands of artificial intelligence talents. In 219, Microsoft's world's largest artificial intelligence and Internet of Things laboratory was officially opened in Pudong. Over the past year, it has docked more than 4 enterprises. Now, 9 enterprises including KPMG in the third phase have been completed, with 45 output results. At present, the enterprises in the fourth phase are in hot recruitment.

Since the outbreak of the epidemic, Microsoft has implemented a mixed office mode focusing on home office and remote collaboration in China. The normal operation of Microsoft's business has not been stopped by the epidemic, but has been developing in an orderly and sustainable way. In the past few months, Microsoft has recruited nearly 5 new employees in Shanghai alone. In 221, Microsoft plans to add 1,5 new recruitment positions in the China market to meet the needs of sustainable business development in the future.

At the site of this China International Import Expo, Microsoft set up a site exhibition area with the theme of "Technology Empowerment" in Hall 4.1 of the Technology and Equipment Exhibition Area, focusing on innovative fields such as smart manufacturing, smart education, smart medical care, smart retail, smart transportation, smart space, etc., focusing on the latest solutions and application scenarios created by Microsoft and its partner * * *, and the successful practice of helping China enterprises to innovate and start businesses and go global. Among them:

As a leading enterprise in the field of environmental management and restoration in China, Mengcao, a Microsoft partner and alumnus of Kung Fu International Incubator, is good at helping all localities to protect and restore forest and grassland vegetation through scientific planning according to local conditions. With the help of the Internet of Things, data analysis services and Power BI of Microsoft intelligent cloud Azure, the poverty alleviation and environmental protection solution developed by Mengcao for Inner Mongolia has successfully restored 53 hectares of dry pasture, which can support the production and life of more than 3 herders and increase the income of each household by several thousand yuan every year.

in view of the characteristics of complex operation, complex working environment, high equipment value, high requirements for safe production and high requirements for operators, Jiaxun Guangyuan built a training platform for heavy machinery operation based on the mixed reality technology of Microsoft HoloLens 2. By combining digital virtual simulation with physical control, the platform provides a high-fidelity simulation experience for the operation training and assessment of heavy machinery, which can help students master the operation process skillfully through repeated operation training, identify operation risks, and simulate the possible risk situations under safe conditions, thus improving the technical level and risk prevention awareness of operators in an all-round way.

the innereye project applies advanced machine learning methods to automatic segmentation and quantitative analysis of three-dimensional medical images. This image AI technology helps to improve the efficiency of clinical diagnosis, and can also assist doctors to achieve precise treatment to improve the prognosis of patients. The goal of this project is to make artificial intelligence widely used in medical image analysis, and let research institutions, hospitals, life science organizations and medical service providers build their own medical image artificial intelligence models by using Microsoft Azure cloud platform.

based on professional knowledge and research experience in computational biology, data analysis and other fields, Microsoft Research Asia has built a COVID-19 data analysis website, Covid Insights (covid.msra.cn), which makes people see the global spread characteristics, virological analysis results and the latest research hotspots at a glance. The "transmission and intervention model" provided by it shows the potential impact of changes in isolation measures and medical capacity on virus transmission in an interactive way, which is of great reference significance for preventing the virus from coming back and erupting again.

using Microsoft HoloLens and its mixed reality technology, jinse medical has developed MR medical education solutions, MR medical clinical solutions, MR remote collaboration solutions, and MR surgical navigation solutions to accurately navigate medical instruments and implants and improve the safety and effectiveness of surgery. Hu Yihe in the Department of Orthopaedics, Xiangya Hospital, Central South University