Jingmen Oriental Department Store Project promotes enterprises.

15 years, Oriental Department Store invested more than 4 billion yuan in project construction.

As for the headquarters, it invested more than 1 100 million yuan, successfully completed the expansion of Phase II, Phase III and Phase IV projects, and increased the business area by10.8 million square meters. In 2009, the investment was 6.5438+million yuan, and the transformation of Kyushu City was completed within two months, realizing the operation of the home appliance building in different places. The original home appliance building was successfully transformed into the current South Department Store, specializing in gold jewelry, cotton bedding, children's wear, and the department store building was fully upgraded, and the business area was expanded by 6,000 square meters. It has formed a good situation in which the north building of the department store, the south building of the department store and the home appliance building stand in three pillars, further refined the classification management of clothing, introduced more international and domestic famous brands of clothing, increased the business area by more than 1 10,000 square meters, strengthened the overall operation of home appliances, upgraded the grade of our supermarket and greatly enhanced the comprehensive competitiveness of enterprises.

At the end of 2009, Oriental Department Store actively responded to the plan of Jingmen Municipal Party Committee and Municipal Government to launch a "core business island". It is decided to invest a huge sum of money to develop an area of about 20,000 square meters from Haihui Road in the north, Changning Avenue in the west, Zhongtian Street in the south and Beimen Road in the east into a core commercial island in Jingmen, and accelerate the construction of the fifth phase of Oriental Department Store. The "core business island" will be fully completed by the end of 20 1 1. At that time, it will include all stores in the first to fifth phases of Oriental Department Store, connecting the two buildings of Oriental Home Appliances and Oriental Department Store, and form a large underground parking lot that can park 1 0,000 cars at the same time through Beimen Road, Zhongtian Street and Changning Avenue. The flyover will be expanded to connect Dongfang Household Appliances, the South Building of Dongfang Department Store and all stores in Phase I to Phase V from the air, and a five-story air corridor will be opened from the second floor to the seventh floor. After the completion of the core commercial island, Oriental Department Store will become a large-scale comprehensive shopping mall with underground and sky connection, complete facilities and complete functions, integrating eating, drinking and shopping, and become the most competitive comprehensive shopping mall in Hubei Province. Being the commercial center in central Hubei, dominating Jingchu and radiating the Jingmen market, its unparalleled position can be seen and unshakable.

In counties and urban areas, we have firmly taken the step of downward extension and achieved full coverage. In 2003, it invested 6,543,800 yuan to build Zhongxiang Shopping Plaza, fully transplanted the management concept of the headquarters, and won the favor of Zhongxiang people when it opened. After several years of development, Zhongxiang Shopping Plaza in Oriental Department Store has become the first choice for local consumers to shop, and its economic benefits have increased year by year. In 2009, Jingshan Shopping Plaza, an oriental department store with an investment of nearly 40 million yuan and a business area of 1 10,000 square meters, was officially opened, becoming the largest comprehensive shopping center in Jingshan area. In 20 10, 80 million yuan was invested again, and Duodao Shopping Plaza and Shayang Shopping Plaza were successfully rebuilt, achieving good daily sales of 5 million yuan and 4.8 million yuan, which made a good start in one fell swoop.

The project of "home appliances going to the countryside and exchanging old ones for new ones" has achieved fruitful results. Oriental Department Store actively responded to national policies, quickly established and constantly enriched special classes for home appliances going to the countryside and exchanging old ones for new ones, equipped with nearly 10 professionals, straightened out and improved relevant processes, actively organized and carefully prepared with the majority of manufacturers, and produced and sold a large number of home appliances suitable for rural consumption characteristics, with reliable performance, quality assurance, high quality and low price. Home appliances are subsidized in advance for trade-in, which simplifies the process and ensures that the benefits of home appliances going to the countryside and trade-in fall into the pockets of Jingmen people. Every year, we sell 20,000 sets of various household appliances to the countryside and trade-in products, achieving sales of 300 million yuan and consumers receiving subsidies of more than 20 million yuan. The good situation of oriental household appliances has been greatly improved.