How should a personal fitness trainer post on WeChat Moments?

People who go to the gym will often see a phenomenon. In the gym, both personal trainers and memberships (those who sell courses) are lounging in the gym, making phone calls, chatting on WeChat, and seeing customers. When you arrive, greet them and chat about the situation. In short, I feel that they are very idle. Don't they go out to attract customers?

Speaking of it, with the development of gyms today, the publicity methods of gyms are no longer limited to sweeping floors, making phone calls, and handing out flyers. Most of them send messages online, and then post various fitness chicken soups in Weibo Moments to attract friends around them. But, is this really useful?

Looking through their circle of friends, there are nothing more than the following two:

1: All kinds of alarmism, such as life is either studying or exercising, no Fitness will make you sick and fat, the cost of getting sick is much more expensive than a fitness card, getting fat will ruin everything, how can you control your life if you can't even control your weight, etc.

2: It doesn’t matter what you post. Occasionally, if there is an event, just follow the formation of colleagues and forward other people’s copywriting.

So what should people post in fitness membership circles?

According to the survey, people who want to exercise want to see the following categories of content.

1. Scientific knowledge about fitness

In the circle of friends, there are two types of people: those who have already applied for a card, and those who are interested in applying for a card.

Therefore, you can post some scientific fitness knowledge, such as how to use equipment, fitness precautions, movement essentials, weight loss misunderstandings, etc. Do not use long and colloquial speech. Look caring.

2. Daily gym routine

Post fitness pictures from the gym, classic moves from gym personal trainers, personal honors, and various competitions participated by gym coaches, etc. Let members see the strength and professionalism of the club’s teaching staff.

3. Gym activities

No one likes to be cheap. It depends on whether your things are exactly what he needs. For example, a special offer card, club anniversary activities, card renewal discounts, etc. Of course, all information cannot be copied from other coaches’ templates. Each piece of information should have its own content added rather than simply copied.

4. Performance sheet

Everyone who has done micro-business knows that the first way to gain trust in the micro-business circle of friends is to post the transaction status every day. It's similar here. Posting your performance every few days will make people more likely to trust you and the club.

5. Your Daily Life

Besides work, don’t forget to show off the trivial details of your life. If you want others to trust you, you must first let others trust your circle of friends.

Finally, there is a principle: treat yourself as a member and a potential member. Think about what content you need most?