Which department manages market research?

1. I have been engaged in the operation and management of the hotel and resort real estate industry for nearly 20 years. Let me answer you from my professional background:

Market research is first of all a company or enterprise The work scope of the marketing management and planning department is one of the work contents assigned by the operations director or chief operating officer to relevant professional planning cooperation agencies or planning personnel within the marketing planning department;

2. Human Resources Assistant As the name suggests, the main work of the company is mainly to assist in the internal affairs of the company's human resources department. The other work content arranged by the leader of the human resources department is an auxiliary position; asking the human resources assistant to do market research is indeed beyond the relevant job responsibilities. Even some small companies (many positions are held concurrently to save costs) may also arrange department heads or managers of relevant front-line operations departments to do it, and for front-line department heads or managers, this is only one of the most basic scope of work. 1;

3. Judging from your proposition, there are some confusions or problems in your company’s management framework and structure, operational processes, responsibilities, authorization, etc. As the human resources department, it should be brought to the attention of superiors or bosses ( The administrative and human resources department shall make plans and ask superiors for approval) to fully authorize you to quickly build the basic structure of your company, whether it is the first-line department or the second- and third-line departments, as well as the job responsibilities, work processes and related rights and responsibilities of each specific position. , Benefits must be clearly planned in writing, and leaders must sign and approve relevant documents related to the system and process as well as the distribution of rights, responsibilities and benefits, and then effectively implement them to each department and position (the practical part is based on "the capable will be promoted, the mediocre will be promoted") "Let the mediocrity go down" as the basic assessment basis); after training related to the spirit of the document and practical implementation for a period of time, it should be much better. The above analysis is for your reference, I hope it can help you!