How can I operate well after joining the takeaway platform?

If you just entered the takeaway platform and don't know how to operate it, you may wish to refer to the following points:

Online product optimization

1. Differential pricing

Online platform sampling and activity demand account for more than half of the take-away sales quota, and product gross profit should have more business space than store canteens. Take-away demand will ensure a gross profit margin of more than 35%, and the price adjustment of online sales products is carried out on the basis of stores.

2. Activity Settings

The preferential activities will be reduced when they are full, and the preferential amount will account for the percentage weight of the threshold. Within a certain range, the greater the weight, the higher the ranking will be. The fastest way to improve the ranking is to promote activities when the activities are full, stimulate the ranking and increase the order volume. Coupled with force majeure, the ranking will be stabilized in a fixed range by increasing the order volume. The main purpose is to enhance the exposure of brands and stores on the platform, so as to attract customers to shop and spend, improve performance and enhance brand awareness.

3. Product pictures

Compared with stores, online platforms have higher requirements for product pictures, because customers' first impression is product pictures, and there is no other reference. Therefore, the product picture should be high-gloss, with high-gloss and white background to highlight the product image, and the product should match the core of the relevant packaging or the product itself, so that customers will not be dissatisfied with the brand because of the illusion that the real product does not match the picture.

Shop optimization

1. Training for foreign sellers:

The training content is mainly about the basic operation of the platform, including how to use the platform correctly, the method of receiving orders (automatic and manual), daily data viewing, data analysis, customer evaluation reply, commodity inventory management, etc.

2. Take-away loss reporting mechanism

In the daily take-out process, stores often encounter food losses caused by unreasonable cancellation by customers and logistics errors in the delivery process. In this case, we should ensure to provide customers with quality services while recovering losses.

3. The dietary structure of take-away products

Give priority to take-away products. Takeaway products require high timeliness. For customers who have already recognized the brand, the time can be a little slower.

Takeaway promotion

1. Store QR code

The QR code of the ordering page should be placed on the platform, and a desk card and lunch box sticker can be made at the same time. Desk cards are placed in the store, and lunch box stickers can be used on the take-away packaging box to attract customers to buy back for the second time with preferential advantages.

2. Offline promotion

In the case that the established stores already have brand awareness, we can consider putting takeout in the stores for online promotion.

I hope the above answers are helpful to you.