#TaobaoArt# I have been working as a Taobao artist for a year, but I still feel very confused. I don’t know where the direction is, and I don’t know if there is a future for Taobao artists.

The development of Taobao artists is actually relatively limited. After many years of work, they may only accumulate work experience, but their salary and job prospects have not been improved accordingly. So why does Taobao artist salary continue to not improve?

First, personal technical level has not improved. Because artists are addicted to Taobao interface design, the work content is relatively single. Therefore, as the working years increase, repetitive work is replaced by accumulated work. Experience, but there is no time or opportunity to improve skills, and the room for progress and development is relatively narrow.

Second, the Taobao art industry has low technical requirements and strong substitutability, so the job position is not very sticky for you. Many newcomers in the industry can take your job at any time, so you do not have enough Reasons to request a salary increase from the company.

Image source: Student work of Adobe Institute of Design

Therefore, if you want to broaden and strengthen your career path, you must improve your skills or switch to a new and more professional one. promising industries. So let’s briefly talk about how to improve the skills of Taobao artists. If you want to change careers, what direction can you develop? 1. Skill improvement.

So if you want to continue to develop in the Taobao art industry, what abilities do you need to improve in order to improve your salary?

The way to get the answer is very simple. If you want to know how to achieve a high salary, the best way is to open the recruitment website and check the high salary requirements in this industry. Let's take salary and benefits as conditions to see what changes are in the corresponding job requirements within each salary range, and then let's take a look at what conditions are needed to achieve a high salary?

1. 6K-8K

Your current salary is around 6,700. Let’s first take a look at the requirements for Taobao artists and e-commerce artists at this salary level, and then Compare the requirements for high-paying positions.

We randomly found a recruitment information. Although it is not representative, we can know from the picture that artists with a salary level of 6000-8000 need to be proficient in using PS, AI and other software, and need to be responsible for the store. Design, advertising pictures and event page design, etc.

Image source: Zhaopin Recruitment

2. 8K-10K

E-commerce in different directions requires different technical levels, but in addition to the requirements for PS and AI , some companies also require you to be able to draw, 3D, AE, etc. Because many e-commerce companies now use hand-painting, 3D, etc. to express the characteristics of their products and increase their attractiveness, thereby increasing sales.

Image source: Zhaopin Recruitment

3. 10K+

Look at the positions above 10K in the art industry. In addition to the requirements for work experience, management capabilities, etc. Comprehensive soft power requirements, as well as the high-occurrence requirement of mastering tools such as C4D. Mastery of C4D or other 3D software seems to have become one of the high salary standards in the art industry.

Image source: Zhaopin Recruitment

Image source: Zhaopin Recruitment

Three-dimensional software such as C4D mentioned in the recruitment conditions can make the art design page more vivid , is also one of the most popular design trends at present. This can make the entire page three-dimensional and have a certain visual impact, making the theme more prominent.

Image source: Zhaopin Recruitment

To summarize the above requirements for artists, if you want to achieve a high salary, in addition to having the basic requirements of an e-commerce artist, if you have the following skills, you can become an artist in the interview Your own extra points to achieve a high salary.

Proficient in using C4D or other 3D software;

Be able to produce and edit videos, and be proficient in using AE, PR and other video production software;

Have good experience Aesthetics and hand-drawing skills.

Any position has the opportunity to reach a high salary. As long as you maintain a continuous learning state, constantly improve yourself, and match your abilities with high-paying positions, you can also develop well in the Taobao art industry. However, the development of all industries will also be affected by the position itself. Since the technical requirements of the Taobao art industry are low and the substitutability is strong, the salary level of the Taobao art industry is generally low.

In what direction can Taobao Art develop to have better prospects? 2. Taobao art career change direction.

If you encounter a career bottleneck in the Taobao art industry, you can actually choose to change careers if it is difficult for you to break through. Many artists will choose UI design as their career change direction. Because turning an artist into UI design is not considered a career change from scratch. The design foundation and work experience accumulated before can also be used as a knowledge base. On these foundations, you can expand and add new knowledge, and then enter the UI design industry. Let’s compare the salaries, job requirements, etc. of Taobao artists and UI designers to see how Taobao artists can change careers in UI design.

1. The salary difference between Taobao artists and UI designers

You may ask, if the salary level of artists is low, then the salary level of UI designers is high? Let’s briefly compare the average salaries of the two jobs to see which one has a more “money” future, art or UI design.

Picture source: Zhiyouji

Picture source: Zhiyouji

2. The difference in requirements between Taobao art and UI design

The difference in salary also corresponds to the difference in job requirements. Many high-paying Taobao artists are actually required to be proficient in designing responsive web pages, mobile pages, and icons. Therefore, in order to broaden your career path, it is a very good choice for Taobao artists to improve themselves and learn UI design. Then let’s take a closer look at the specific connections between the two positions and the differences.

Search for corresponding positions on the recruitment website. For artists, it is required to be proficient in design software such as Photoshop, AI, DW, C4D and have a good understanding of picture rendering and visual effects. However, for UI designers, in addition to mastering tools and aesthetic needs, they also need to have in-depth insights into interface design such as software interfaces, web pages, and mobile apps, and have a certain foundation in interaction design. Some companies even require Master front-end related knowledge.

3. How do Taobao artists switch to UI design?

Ordinary Taobao artists can skillfully use PS, AI and other tools, and have certain knowledge of graphic design, so it is necessary to learn UI design. Somewhat basic. From the perspective of job requirements, what Taobao artists lack is web design, mobile interface design, interaction design, etc. Since everyone's abilities are different, you can check and fill in the gaps according to your own situation, and transform from Taobao art to UI design.