Houjie regal

Wear slippers to the garage and order a new Mercedes.

Overnight, almost the whole world knew that there was a "richest woman" Zhang Yin in Dongguan. However, Hurun said that there are still many people in Dongguan who are eligible for the "rich list". In fact, not only Hurun, but most Dongguan people think that there are many rich people like Zhang Yin in Dongguan, but most of them keep a low profile and are rich but unwilling to publicize.

Dongguan tycoons are low-key but internationalized.

Yesterday, Hurun said in a telephone interview with our reporter that "low-key" was the word he used the most when introducing the rich in Dongguan. Hu Run said that the rich in Dongguan are pragmatic, pay little attention to media propaganda, and just do things in a down-to-earth manner.

According to his understanding, many rich people are not highly educated, but they are all diligent and their enterprises are doing well. Duan Yongping, the general manager of another Dongguan rich man on the list, was highly praised by Hurun: "He is very generous, belongs to a highly transparent rich man and has his own characteristics. From his willingness to spend huge sums of money to have lunch with Buffett, we can see that he is a very interesting person. Now his business in the United States is doing well. " Finally, Hurun's overall evaluation of the rich in Dongguan is: very low-key but very "international" in thinking.

Hurun said that Northeast China, Fujian, Dongguan, Beijing and Wuhan are the five "hiding places" for the rich in China. The rich people in these places are mysterious. Zhang Yin was on the Hurun Rich List in 2003, but the low-key Zhang Yin sent a lawyer's letter to Hurun, saying that she was "unwilling to be on the list". Zhang, another member of the "Rich List", has been the president of Dongguan General Chamber of Commerce since 1997, and is also very low-key.

The rich list has a relationship with Dongguan.

Chinese mainland's "rich list" is predestined friends with Dongguan, which has a rapid economic development. In 2002, Forbes rich list selected two Dongguan rich people: Everbright Group and Zhang Zhenxing Paper Products. Since then, entrepreneurs in Dongguan have been listed on a similar rich list every year: from 2004 to now, Zhang Yin of nine dragons paper Dongguan Company has been listed on the Hurun Rich List 2004 (listed entrepreneurs 100), and she ranks 19 with assets of 3 billion yuan. In 2005, Hurun Rich List (400 entrepreneurs were on the list), in Dongguan, in addition to Zhang Foen of Longquan International, Duan Yongping and Dongguan entrepreneurs were on the list. In the 2006 Hurun Rich List (the number of people on the list increased to 500), he was promoted to the richest man, tied with Zhang, Zhang Faen and Duan Yongping.

45-55 years old, mostly engaged in real estate, paper industry.

According to the analysis of Dongguan entrepreneurs in Hurun Report in recent three years, only Zhang Yin is a woman. In terms of age, they are all between 45 and 55 years old. The oldest is Zhang Foen, 54 years old this year. As far as their native place is concerned, they are from Heilongjiang, Duan Yongping from Jiangxi, and Zhang, Zhang Faen and Zhang Faen from Dongguan.

From the change of ranking, Zhang Yin's wealth soared from 3 billion to 27 billion, ranking directly to the richest man from 36th in 2005, and Duan Yongping rose from 900 million last year to 2 billion this year, ranking from 204th to152nd.

On the other hand, the wealth growth of local entrepreneurs in Dongguan is slow. Chen Runguang increased from 654.38+0 billion last year to 654.38+0.5 billion this year; Zhang maintained last year's level of 654.38+0 billion; Zhang Foen increased 1 billion yuan on the basis of 900 million yuan last year. From the perspective of industry, the rich are mainly engaged in real estate and paper industry.

Collect Pu 'er goods worth hundreds of millions and raise millions of cash to buy luxury cars.

If you have money, there will naturally be rich people who are obsessed with collecting. Classic cars, strange stones, calligraphy and painting, Pu 'er tea, etc. It has also become a collection of the rich. Not long ago, at a private goods exhibition in Dongguan, some diamond necklaces, ornaments and expensive classic cars worth tens of millions of yuan were displayed by the rich, which made the citizens dumbfounded. According to industry estimates, there are more than one or two rich people who only collect Pu 'er tea worth hundreds of millions of yuan in Dongguan.

The 6th Dongguan Auto Show has just come to an end. The reporter was informed that from September 29th to 4th of this month, only 28 Mercedes-Benz cars and more than 30 BMW cars were sold at the auto show. Moreover, the sales of other luxury cars at the auto show also performed well. For example, Ford RV, which just entered the Dongguan market, sold four cars at the auto show only, although the price was more than 654.38+100,000 yuan. According to industry insiders, an auto show in a prefecture-level city can sell nearly 100 high-end luxury cars, which is not only unique to Guangdong, but also rare in the country!

The salesman of Fuyihua Car Shop, a person in Dongguan Mercedes-Benz Auto Store, told the reporter that most customers who came to buy Mercedes-Benz cars were poorly dressed and even used a plastic bag with millions of yuan in cash to pick up the car. Therefore, the sales staff dare not despise every guest who comes to the store, because someone wearing slippers is likely to order a brand-new S-class Mercedes-Benz luxury car immediately.

In addition to traditional luxury cars such as Mercedes-Benz and BMW, expensive cars such as Ferrari, Rolls-Royce, Bentley and Hummer can also be seen everywhere in Dongguan. The appearance of car owners is definitely not the "amorous feelings" as imagined, and their low-key can also be seen from their humble driving habits.

Go shopping in a helicopter and spend a lot of money on high-end consumption.

Dongguan tycoons also buy helicopters and private yachts.

In February this year, when the reporter interviewed in Dongkeng Town, he saw a boss driving a private helicopter to Dongkeng for lunch. The restaurant is unremarkable and the food is ordinary. The waiter told the reporter: "They often fly to our store for dinner."

Later, I learned from the restaurant owner that this helicopter was a "free ride" for a private enterprise owner in Changping. It is said that the boss thinks that flying a plane is "no one gets in the way", so he usually buys a helicopter as a means of transportation when he goes out with friends. When he usually goes to the adjacent area of Dongguan, he will drive by himself and feel the pleasure of "no one is robbing the road".

Flying in the air is not expensive. According to professional estimates, the annual maintenance cost of a private jet is nearly one million yuan, and the gasoline cost of driving for more than one hour is about 1 10,000 yuan.

The rich in Dongguan also supported the high-end consumption environment in Dongguan. A furniture factory in Houjie, Dongguan, specializes in producing high-grade furniture for the rich. The cheapest solid wood furniture with dragons and phoenixes will cost hundreds of thousands.

The high consumption capacity leads to the number of high-star hotels in Dongguan ranking third in China, second only to Beijing and Shanghai. Where 15 is five-star, 24 is four-star and 28 is three-star. Most of these high-star hotels are invested by private bosses.