Project course of Beijing Song He Century Culture Communication Co., Ltd.

In February of 20 13, the movie "The Demon of Journey to the West" was released, and the word-of-mouth box office exploded, setting a number of box office records in film history, becoming the champion of Chinese film premiere box office and the champion of Chinese film in mainland film history during the Spring Festival, and refreshing the record of Chinese film created by "Painted Skin 2" breaking through/kloc-0.0 billion yuan and 200 million yuan at the earliest. On Valentine's Day, it also broke the single-day box office record of1.1.200 million held by transformers 3 for two years, with a box office of1.200 million yuan, which was the highest single-day box office record in the history of China movies.

March 20 13, the film "Beijing meets Seattle" was released. With careful word-of-mouth marketing at the beginning of the century, this film with no well-known director and little investment won super word-of-mouth and attention, successfully won more than 500 million box office and became a well-deserved dark horse of 20 13.

In August of 20 13, the film Guild Wars was released, which weakened the sports theme and promoted the marketing idea of the plot, making this mixed martial arts film, which was not optimistic about the initial market prospects in the industry, a hot word of mouth. The film starring Nick Cheung and Li Xinqiao won the Best Actor and Best Actress awards at the Shanghai Film Festival. The following year, Nick Cheung won the 33rd Academy Award for Best Actor for this film.

In 20 14, Song He Century, with its accumulated film marketing strength for many years, undertook the promotion and marketing work of Jackie Chan's super legendary action giant "Heroes of Heaven", with an investment of 65 million US dollars, setting a record in the Mainland. During the Spring Festival of 20 15, the whole case of "Heroes in the Sky" covered the online and offline publicity and marketing, from the ordinary audience to the cinema terminal, it was "booked" before the release. The total box office of 750 million yuan broke the highest box office record in the costume film market.