The development course of Starbucks

Founded in 197 1, Starbucks Coffee Company is the world's leading specialty coffee retailer, roaster and Starbucks brand. Its retail products include more than 30 kinds of world-class coffee beans, hand-made espresso and various coffee hot and cold drinks, fresh and delicious cakes, as well as various coffee machines, coffee cups and other commodities. From 65438 to 0987, Mr. howard schultz, the current chairman, bought Starbucks, leading the company to cross several milestones. 1In June, 1992, Starbucks successfully went public as the first professional coffee company, which quickly promoted the company's business growth and brand development. At present, the company has more than 65,438+02,000 coffee shops in 37 countries in North America, Latin America, Europe, the Middle East and the Pacific coast, with more than 65,438+065,438+07,000 employees. For a long time, the company has been committed to providing customers with the best quality coffee and service, creating a unique "Starbucks experience" and making Starbucks stores around the world a warm and comfortable "third living space" outside the workplace and residence. At the same time, the company constantly gives back to the society, improves the environment, and rewards the partners and farmers in the coffee producing areas through various activities that reflect corporate social responsibility. In view of Starbucks' unique corporate culture and philosophy, the company has been rated as "the most respected enterprise" by American Fortune magazine for many years.

Starbucks is optimistic about the huge potential of China market and is determined to develop in China for a long time. Since 1998 entered China, Starbucks has opened more than 430 stores in Greater China, including Hongkong, Taiwan Province and Macau, of which about 200 are in Chinese mainland. In September 2005, the company invested 40 million yuan to set up "Starbucks China Education Project", which was specially used to improve the education situation in China, especially to help teachers and students in poverty-stricken areas in the central and western regions. Among them, the first donation has cooperated with China Soong Ching Ling Foundation to carry out the "Western Gardeners Training Program".

At the end of 2005, Starbucks set up its China headquarters in Shanghai, which is mainly responsible for the strategic development, market development and operation of Starbucks in Greater China.

Starbucks coffee is very popular with students and urban white-collar workers in the United States and Canada. Besides coffee, Starbucks also provides tea (whether hot or cold), pies, cakes and so on. Some Starbucks stores are even located in supermarkets, bookstores and other local stores (Starbucks does not operate these supermarkets and bookstores). By February 2006, Starbucks had more than 9,000 chain stores all over the world, distributed in North America, Latin America, Europe, the Middle East and the Pacific Rim. 197 1 year, Starbucks set up its first store in Seattle Park Market and began to operate coffee bean business.

From 65438 to 0982, Mr. howard schultz joined Starbucks as the director of marketing and retail.

1987, Mr. Schultz bought Starbucks and opened the first shop selling drip coffee and espresso.

1992, Starbucks successfully listed on Nasdaq in new york, and entered a new stage of development.

In 2009, Starbucks launched instant coffee Via, which achieved global sales of $654.38 billion in just 654.38+00 months, and established more than 40,000 sales stores.

Starbucks has more than 13000 stores and 145000 partners (employees) in 39 countries around the world.

In the third fiscal quarter of July 3, 20001year, Starbucks earned $279 1 10,000, or 36 cents per share. The profit for the same period last year was $207.9 million, or 27 cents per share, including 2 cents per share for restructuring expenses. China memorabilia

1998.3 entered Taiwan Province province, China, and opened the first store.

1999. 1 entered Chinese mainland and opened the first stores in Chinese mainland and North China in Beijing International Trade Center.

In May, 2000, he entered East China and opened his first shop in Bao Li Building, Huaihai Road.

In May 2000, he entered China and opened his first shop.

200 1.8 entered Hangzhou, China, and opened the third store in Chinese mainland, located in Guo Da Starbucks in Wulin Square.

In August 2002, he entered Macau, China, and opened his first store.

On October 0, 2002, Kloc entered South China and opened the first store in South China in Shenzhen CITIC Bank.

On September 26, 2003, Starbucks officially entered the VB area of Tianyi Square in Ningbo, claiming to be the largest Starbucks flagship store in Asia, and some people say it is the largest water Starbucks in Asia.

On September 26th, 2003, Starbucks entered Nanjing, and its first store was located in Nanjing Oriental Mall.

On August 23rd, 2004, Starbucks opened its first store in Guangzhou Good World Plaza.

On October 28th, 2004/KLOC-0, Starbucks opened its first store "Taifu Department Store" in Changzhou.

In April 2005, I entered Qingdao and opened the first wholly-owned store in China.

In September 2005, he entered the Northeast and opened his first store in Dalian.

In September 2005, he entered the southwest, opened the first store in the southwest in Chengdu, and established the western headquarters of Starbucks.

In September 2005, Starbucks China Education Project was established to help improve the education situation in China, especially in the western region.

At the end of 2005, the Greater China Support Center was established in Shanghai, responsible for the operation and management of Chinese mainland, Hong Kong, Macao and Taiwan.

June 5438+1October 65438+February 2006, the first store in Chongqing opened, located in Wangfujing Department Store in Shapingba.

2006. 10 acquired most of the equity of Beijing Meida Co., Ltd. and obtained the right to operate in Beijing and Tianjin.

2006. 1 1 entered the northwest and opened the first store in Xi 'an.

On February 5, 2008, he entered Central China and opened ——chicony, the first store in Central China, in Wuhan.

201September 16, Starbucks officially landed in Changsha, Hunan Province, and Wangfujing, Wuyi Square and Dong Tang Pinghetang No.1 and No.2 stores opened at the same time.

20 10 On September 28th, Starbucks settled in the beautiful Rongcheng Fuzhou, located in Sanfang and Qixiang, the top ten historical and cultural blocks in China. Subsequently, Financial Street Wanda Store and Cangshan Wanda Store opened one after another.

2010165438+1October 17, Starbucks settled in Jinan, opened its first branch in He Jiong Commercial Building, and then successively opened Wanda Store, Henglong Store and Harmony Plaza Store.

20 10 12 3 1, Starbucks opened its first store in Xiamen for trial operation. Known as the largest shop in China, it has 4 floors and 400 square meters. It is located on Lujiang Road, facing Gulangyu across the sea. On June 5, 65438, the store officially opened.

2011On April 23rd, Starbucks opened its first store in Times Square, Wenzhou, Zhejiang.

Up to now, it has opened nearly 500 stores in Greater China (including Hong Kong, Macao and Taiwan), including 250 stores in 28 cities in Chinese mainland.

On March 8, 20 1 1, Starbucks changed its new logo, removing the English words Starbucks and coffee from the previous logo, and the mermaid pattern with long hair and two tails became the only identification symbol.

20 1 1 On March 27th, Starbucks officially entered Jinhua, Zhejiang, and entered the first floor of Hall B in Yintai City.

2011On April 28th, Starbucks entered Kunming, Yunnan.

2065438+01On April 30th, Xuzhou Golden Eagle Shopping Center, the first Starbucks in northern Jiangsu, opened in Xuzhou, Jiangsu.

20 1 1 June11day, Kunming An Baili Store opened. On 20th11June12nd, Kunming Golden Eagle Shopping Center opened.

On August 7th, 20 1 1, Parkson Store on Huaihe Road of Hefei Starbucks opened, and Bao Gong themed coffee cups were launched one after another. Baogong Cup has become the world's first people-oriented city cup, and will open 20 stores in Hefu this year.

On April 20 1 1, Starbucks signed a contract with Zhenjiang wanda plaza, and opened its business with wanda plaza in August 201/.

20 1 1 In May, Starbucks opened on the first floor of Wenfeng World, Nantong City, Jiangsu Province. 165438+ 10 opened at the same time as the Central South City on October 20th.

2011On September 20th, Starbucks opened in Oriental Department Store in Haimen City, Nantong City, Jiangsu Province.

2065438+01On September 26th, the first Starbucks China Medical City in Taizhou opened, and the wanda plaza store is planned to open in June.

On 20 1 1 year1/month 1 1 day, Langfang Wanda Starbucks Store opened.

2011118, the first Starbucks in Henan, Zhengzhou Guo Mao 360 Store, officially opened.

20 1165438+February1,Starbucks Harbin Daoli Song Lei Store opened.

201165438+February 2, Starbucks BBK Plaza Store opened.

201165438+On February 23rd, Tangshan Wanda Starbucks Store opened.

20 1 1 12.30, Starbucks Weifang Taihua Plaza Store opened.

20 12 65438+ 10/2, the second Starbucks Golden Eagle People's Square store in Xuzhou, Jiangsu Province opened.

201265438+1October 20th, Starbucks Baoding Xiantianxia Store opened.

On August 8th, 20 12, Starbucks settled in Nanchang, located in donghu district Bayi Square, and opened at the same time as the second wanda plaza store in Honggutan District.

2012 August 17, Jiangsu Huai 'an Golden Eagle (the first in Huai 'an) Starbucks opened.

201August 17, Wanda Starbucks opened in Huai' an, Jiangsu.

20 1 September1day, Starbucks opened in Nanning, Guangxi.

20 12 September 29th, wanda plaza Starbucks opened in Puxi, Quanzhou, Fujian.

On September 30th, 20 12, Ren Minqiao Store and Qidong Global Building Store in Nantong, Jiangsu Province opened simultaneously.

20 12 10 year 10 8, Starbucks launched the "Good Morning Alarm Clock" in China.

20 13 10, Starbucks in Changchun City, Jilin Province opened in Ouya Store, wanda plaza in Hongqi Street and Century Hongyuan in Chongqing Road.

201365438+1On October 26th, Starbucks in Jiangyan District, Taizhou City, Jiangsu Province moved into North Street Cultural Block, becoming the fourth Starbucks chain store in Taizhou and the first in Jiangsu Province.

20 13 1 month, stationed in the international trade yusha jinghua city, Haikou city, Hainan province.

On February 20 13, he entered Mao Ye Department Store in Taiyuan, Shanxi. It will open on March 1 day.

June 20 13, Starbucks opened three branches in Anshan, located in Leduhui, Parkson and New Mart in Shengli Square.

On July 2013 19, Starbucks opened its Wuzhou store in Yancheng, Jiangsu Province, and presented 1000 coupons on the same day. New Century Department Store of Yancheng No.2 Store has also entered the renovation stage, and Yancheng No.3 Store has also been confirmed to be located in Yancheng Middle South City.

On September 20 13, it was stationed in Ninghai County, Ningbo City, Zhejiang Province.

20 13 1 1 entered Starbucks in BBK Plaza, Liuzhou, Guangxi, and opened in 10.

In 20 13, the Joycaller Restaurant Group signed the China Strategic Cooperation with Starbucks. All the stores under the Joycaller Restaurant Group will use the coffee raw materials provided by Starbucks to provide customers with a world-class coffee experience.

2065438+2004 1 month, entered the national shopping mall in Hohhot, Inner Mongolia.

20 14, 10 The Dream Island Store in Guilin, a world-famous tourist city, opened.

On September 30th, 20 14, Suning Plaza Store in Lianyungang City, Jiangsu Province opened.

2014165438+1October 28th opened in Leduhui Store, Qinhuangdao City, Hebei Province.

2065438+June 2005 19, I entered Yingkou, the first branch in wanda plaza, Yingkou Liaodong Bay Economic Zone.

2065438+August 2 1, entered Shandong Taian Wanda store and opened in 2005.

On August 22nd, 20 15, the first store on the Qinghai-Tibet Plateau, Li Meng Commercial Pedestrian Street, opened, and Starbucks set foot on the roof of the world.

2065438+On February 8, 2006, the media reported that Starbucks planned to increase the number of stores in China from 1900 to 4,400 in the next five years.