Modern story: how the global IELTS has grown.

People who are a little knowledgeable now, especially those who have plans to study abroad, know what global IELTS is all about. However, little is known about how Global IELTS was founded and how it grew rapidly. Here, the author introduces the entrepreneurial process of global IELTS to readers.

Zhang Yongqi, born in 1968, is a Beijinger. Perhaps it is the nature of Beijingers, and there is a restless gene in their bones. 1988 Zhang Yongqi graduated from Hunan Changsha University and was assigned to work in Zhuhai Labor Bureau. 1994, there was an upsurge of going to sea in the society. He failed to stay out of it and joined the tide of going to sea. He quit his job as a civil servant in Zhuhai Labor Bureau and became the manager of an American brand central air-conditioning agent in Beijing. I have only worked in this company for more than three years. When there was a "going abroad fever" in the society, Zhang Yongqi once again joined the ranks of going abroad fever. From 65438 to 0997, Mr. and Mrs. Zhang Yongqi came to the Canadian Embassy in China and submitted personal information to the staff of the Embassy. Unexpectedly, the embassy staff just looked at them contemptuously, and then coldly left a sentence "Want to apply for immigration? Let's talk about it after the IELTS test. "

What is IELTS? At that time, few people in China could make it clear. Zhang Yongqi had a hard time getting a piece of information about IELTS from a history teacher in Shenzhen University. Although this yellow mimeographed material is worn out, Zhang Yongqi is a treasure. With this information, Zhang Yongqi and his wife successfully obtained the immigration qualification.

Although he has obtained the immigration qualification, Zhang Yongqi has been reluctant to throw away his mimeographed materials. He thought that if a batch of these materials were copied and sold to people waiting in line at the Canadian embassy for immigration, it would not only bring them great help, but also earn a little money. Therefore, Zhang Yongqi began to use his spare time to go to the embassy to sell the materials he copied. To his excitement, a thin document was sold to 50 yuan and even to 200 yuan. Not only the price is high, but also the sales are extremely hot.

Just as Zhang Yongqi was trying to sell information, the immigration approval document finally came down. 1999 1 month, Zhang Yongqi and his wife finally came to their dream Toronto. However, the development of foreign countries is not as beautiful as expected, even very difficult. After staying in Toronto for half a year, Zhang Yongqi and his wife returned to China.

After returning to China, Zhang Yongqi returned to his old job, selling raw materials. At this time, more and more people need to buy information, even people all over the country. Zhang Yongqi suddenly thought, since so many people want to buy my information, why don't I just run an IELTS training class, wouldn't it be better? ! Zhang Yongqi's idea was strongly supported by his wife, and soon, the first IELTS training class in China was born. Many people who want to go abroad come to participate in the training, and many foreign candidates also sign up for the training. Due to too many people taking part in the training and busy business, Zhang Yongqi had to resign and set up "Beijing IELTS School".

Zhang Yongqi has been very busy since the school was founded. He not only has to do training, but also has to look around for classrooms, invite teachers, go to colleges and universities to do training and promotion, and even do the design and arrangement of enrollment advertisements himself. Because Zhang Yongqi has always treated the students who participated in the training as real "gods" and has done a good job in various services, his school has a very good reputation among students, and local students from other places are also willing to come to his school for training.

By 200 1, although the training capacity of IELTS in Beijing is constantly expanding and the number of students is endless, Zhang Yongqi has considered two other issues. First, it is impossible for students from all over the country to come to Beijing for training, not to mention that a considerable number of students come to participate in training in winter and summer vacations; Second, the cost for students to attend the training is very high, which brings a great burden to students. If the training course is opened to all parts of the country, more students will be willing to participate in the training, and it is not limited to winter and summer vacations at all, and the cost paid by the students will be greatly reduced.

Zhang Yongqi told several partners about his idea of establishing an IELTS branch in China. He thought he would get strong support from his partners, but he didn't want to. Several partners unanimously raised objections. In their view, the students in Beijing are already very good, and the school is also very profitable. If the training course is held all over the country, it will cause students to be diverted and increase their own operating costs. Because of the differences between Zhang Yongqi and several other partners, the contradiction between them is getting deeper and deeper. Finally, Zhang Yongqi had no choice but to leave. He wants to start a new business and establish a global IELTS school.

Zhang Yongqi chose Shanghai as the first stop of the global IELTS test. He thinks that Shanghai has the most developed economy and the most people should go abroad. But what surprised Zhang Yongqi most was that the training institutions in Shanghai closed after half a year. The reason is that there are problems in the specific operation process, and some collaborators who can enroll students have given up global IELTS and started their own businesses and run schools independently. Shanghai's failure didn't make Zhang Yongqi flinch. He re-examined the market in Shanghai, once again carefully found out the laws of the school-running market and found a new model to solve the problem.

Zhang Yongqi successfully ran a school for the second time. Moreover, he adopted the chain mode of "direct marketing+joining", which made the global IELTS develop rapidly in a short time. Subsequently, Zhang Yongqi established global IELTS branches in Guangzhou, Shenzhen, Shenyang and other cities. Zhang Yongqi's direct operation centers are mainly concentrated in the central city, and the joining teaching points are some areas around the central city. For those with good teaching operation, the joining center will be directly upgraded to a direct teaching center by means of share repurchase and joining. In order to ensure the teaching service, Zhang Yongqi has set up a franchise management center with dozens of people to conduct regular inspections and teacher training, and also set up a complaint channel to ensure the teaching quality of franchise points.

Practice has proved that Zhang Yongqi's school-running thought is correct. After the global IELTS attacked the city and plundered the land nationwide, it has already left Beijing IELTS far behind in the competition. In 2005, Zhang Yongqi, who obviously won, started a dialogue with Beijing IELTS. After some discussions, Zhang Yongqi invested 6,543,800 yuan to acquire Beijing IELTS. After the merger of the two IELTS schools, the teaching market in Zhang Yongqi has been greatly developed, and the global IELTS is very popular not only in Beijing, but also in the whole country. In 2006, Global IELTS had 44 schools in China and set up overseas branches in Australia.

After nearly 65,438+00 years of development, Zhang Yongqi Global IELTS has become very professional in English training, which can be called exquisite service in the development and training of teachers, curriculum arrangement and service for students. The global IELTS influence ranks first in the country. However, the news that New Oriental was listed on the new york Stock Exchange on September 7th, 2006 made Zhang Yongqi feel uneasy. He suddenly realized that he must strengthen his defense work and protect himself to the maximum. Zhang Yongqi knew that only by seeking greater development could he protect himself. At this juncture, international venture capital SoftBank Safran found Zhang Yongqi and injected funds for his global IELTS. Zhang Yongqi suddenly felt that she had gained an upward force again. It took him only 65,438+00 days to get a $25 million financing injection from Softbank Safran.

After obtaining funds from SoftBank Safran, Zhang Yongqi quickly acquired Kai Tak Education, a study agent in Guangdong, within one month. Later, it successively acquired a number of high-quality training institutions and a number of franchised schools authorized by itself. After a series of mergers and acquisitions, with the help of SoftBank Safran, Zhang Yongqi officially transformed Global IELTS into a global educational technology development group.

After the arrival of the financial crisis in 2009, many industries and enterprises were adversely affected, but Zhang Yongqi's global IELTS gained opportunities for expansion and development. Because of the financial crisis, the appreciation of RMB has accelerated, but the cost of studying abroad has dropped a lot; The visa policies of various countries are relaxed; More people choose to go abroad for further study when they have no jobs. On the other hand, many senior professionals began to flow from international institutions into private enterprises such as Global IELTS, which laid a solid foundation for Global IELTS to reach a higher goal.

After everything came to fruition, on 20 10 year 10 8, 10, Universal IELTS officially landed on the Nasdaq market in the United States, issuing more than 6.3 million shares and raising $6 10 million. Up to now, IELTS has grown to 292 education centers, covering 104 cities in China, becoming the first professional, large-scale and international brand in China's education and training industry.