How to know the true price of second-hand houses

The value needs to be judged

At this stage, due to the lack of proper supervision in the release of housing information, there are many problems, such as exaggerating the advantages of the housing, avoiding the disadvantages of the housing, etc. This distorts the information and misleads home buyers. So, for home buyers, what aspects should be considered to determine the authenticity and value of the selling points?

The first thing to do is to verify. Whether it is the housing information provided by real estate agents or the housing information found online, most of them will "select the good news", and it is actually difficult for home buyers to get comprehensive information. Therefore, for home buyers, they must find ways to verify the selling points they value. For example, if they are considering buying educational real estate, they must find out through the local district and county education department whether the community is really educational real estate; when buying a house at this stage, whether Can meet the conditions for children to enter school nearby in the future. For another example, regarding the buyer’s immigration statement, the home buyer should also find an opportunity to ask the landlord in person whether the statement is true.

In addition, comparisons need to be made from multiple dimensions. The comparison method is a very practical technique that home buyers should master. In a real estate agency store in Pudong, the reporter learned about a two-bedroom apartment in Haitong Community with an area of ??72 square meters and a total price of about 3.5 million yuan. The agent has repeatedly emphasized that this house is the lowest priced of its kind in the entire community and is extremely cost-effective. However, the reporter found through comparison that there are similar houses for sale in the community, and the price is 50,000 yuan lower than this house. It can be seen that the low price mentioned by the agent is not true.

Using the comparative method to identify the authenticity of housing information is mainly for housing prices, so the most critical step is for home buyers to understand the market conditions. For example, in the above case, when the intermediary informs the house price and emphasizes that it is "low price", all the home buyers have to do is to visit other intermediary stores or use other channels such as online information platforms to learn about the house price level in the area where the house is located, and at the same time It is also necessary to understand the quotations of similar housing in similar communities, and later understand the quotations of similar housing in the same community. On this basis, comparisons can be made to determine whether the information provided by the intermediary is true.

Understanding the actual market situation is also very helpful in judging the value of selling points. The selling points of second-hand houses will eventually be reflected in the price. Therefore, only when buyers fully understand the local market conditions and pay close attention to the approximate prices of various types of second-hand houses can they accurately judge the value of the selling points and reduce the cost of being sold. The possibility of intermediary fraud. To understand the regional market conditions, in addition to understanding the listing prices of properties, you also need to understand price trends and the recent real sales prices of various types of properties. Obtaining the true sales price is difficult, but this information is the most valuable.

There are various selling points for housing listings

Whether it is online listings or listings in second-hand housing agency stores, they all have their own selling points. The reporter browsed various real estate websites and found that each house has been added with selling points by the information publisher, and the forms are various: in addition to the recently popular "selling a house to cover the position", the more common ones include exchanging houses to collect down payments, etc.; In addition, more general items such as immigration, studying abroad, and foreigners returning home to sell houses are also relatively common; there are also items such as urgent need for working capital and urgent need for funds to expand business scale, etc., which will also be used as selling points. If they really can't find a suitable selling point, the agent will at least add an ambiguous sentence to the description of the property, such as "the landlord is sincerely selling", "super cost-effective", etc., which is quite artificial.

Why do you have to add selling points to each property? Industry analysts pointed out that this is a sales strategy, the main purpose is to increase the possibility of sales. Mr. Wang, the store manager of an agency company in Shanghai, told reporters that highlighting the selling points of second-hand houses can attract the attention of home buyers. He explained: "If I tell the buyer that the landlord has completed the immigration procedures and will leave the country after selling the house, the buyer will definitely think that they have picked up a 'wallet', because most people will think that this type of house is more affordable."< /p>

From a marketing perspective, the selling points of second-hand houses can be summarized in several aspects: First, the price selling points are mainly focused on highlighting price advantages, such as various forms of urgent house sales, including emigration abroad and overseas people returning home. etc., as well as free furniture, decoration and other price concessions; the second is functional selling points that highlight practicality, such as reasonable room layout, north-south transparency, proximity to the subway, etc.; the third is unique selling points that highlight special value, such as river view rooms, educational real estate, etc. .