Why did you become a fan of Gu Ailing?

Chinese freestyle skier Gu Ailing has become the most popular star among brands during the Beijing Winter Olympics. Nearly thirty top brands in various fields, including China Mobile, Bank of China, Louis Vuitton, Estee Lauder, Yuanqi Forest, and Luckin Coffee, have signed brand endorsements or other forms of cooperation with her.

Gu Ailing, who just turned 18, won the women’s big platform gold medal in freestyle skiing at the Winter Olympics on the afternoon of February 8. There is no doubt that the number of brands that want to cooperate with this Chinese-American mixed-race girl will increase sharply in the future.

"Who can refuse Gu Ailing?" Just like the title of an article in "China News Weekly" after Gu Ailing won the championship, from ordinary viewers to brands, everyone loves Gu Ailing. Behind it, it represents a kind of freedom, beauty, reality and imagination, which is experienced by ordinary people in ordinary life. People, the closest projection of dreams.

01 Other people’s children

Young, beautiful, confident, talented, fashionable, open, straightforward, diligent, tenacious... In this girl who has just turned 18, You can use almost any kind of flattering words, and she can satisfy almost every ordinary person's imagination of beauty. Many netizens lamented that even cool novels dare not describe the heroine in this way.

There is no need to mention more about Gu Ailing’s excellence. After winning the championship on February 8, various hot searches, swipes, and articles on Weibo, Douyin, Kuaishou, and Moments have revealed all aspects of Gu Ailing, her mother Gu Yan, and her grandmother (grandma) Feng Guozhen.

She is a "ski genius." Various gold medals have fully proved this. The women's big jump in freestyle skiing, which she won on February 8, was still the "weakest" among the three competitions in this Winter Olympics.

She is an "athlete" in many fields. Cross-country, track and field, basketball, horse riding, and archery are all my hobbies, and my results are quite good. According to People magazine, when she was 11 years old, Gu Ailing won first place in the 2500-meter cross-country girls' 12-year-old group at an independent private school in the San Francisco Bay Area, and was evaluated by the principal as "one of the top long-distance runners in California."

She is a "student" with a wide range of interests. I graduated from high school one year ahead of schedule and was admitted to Stanford University with an SAT score of 1580 (out of 1600 points). I am now considering whether to major in physics, molecular genetics, or other majors of interest.

She is a "fashionista". Whether it's the dragon-patterned snowboards and clothes she designed herself, participating in Paris Fashion Week catwalks, or various Gu Ailing's outfit posts on Little Red Book, they all fully demonstrate her fashion potential.

She comes from an elite family. Grandma Feng Guozhen was a famous basketball player at Shanghai Jiao Tong University; grandfather Gu Zhenguang was once a main force in football at a prestigious Chinese school; his father graduated from Harvard University; his grandfather and mother graduated from Stanford University.