List some popular international brands ~

◆ LV (Louis Vuitton) brand story:

The full name of LV is Louis Vuitton, but people are more familiar with the capital letter combination LV that Louis Vuitton keeps appearing.

1854, Mr. Louis Vuitton innovated the design of the first Louis Vuitton flat-top suitcase, opened the first LV store in Paris, and created the first generation of LV patterns. Since then, the pattern of capital letter LV has always been the symbol of LV leather goods, enduring for a long time. But just like today, the design of LV was quickly copied, and the flat-topped square suitcase became the trend. From the early LV suitcase to the ever-changing LV fashion show on the runway every year, LV (Louis Vuitton) has always stood at the top of the international fashion world. The real reason is that LV has its own special brand "DNA".

First of all, LV highly respects and cherishes its own brand. The brand is not only named after its founder Louis Vuitton, but also inherits his attitude of pursuing quality and striving for perfection. Starting from George Vuitton, the second heir of LV (Louis Vuitton), the successors of LV have continuously added new connotations to the brand. The second generation of LV people added international vision and touch to the brand. The third generation of caston Vuitton brought LV the characteristics of loving art, paying attention to creativity and innovation. Up to now, six generations of LV (Louis Vuitton) descendants have played for the LV brand. At the same time, not only the descendants of the LV family, but also every designer and other staff entering the LV family must understand the brand history of LV (Louis Vuitton) and carry forward this unique LV culture in their work and brand operation.

Another secret of LV's success is to create a feeling of "family" for its valued customers. Can you imagine that LV (Louis Vuitton) can provide customers with permanent maintenance services? LV (Louis Vuitton) brand products can be passed from grandma to mom, and then from mom to daughter, which can be passed down from generation to generation. Whenever you take LV products for maintenance, LV stores are duty-bound to try their best to help. It is of great significance for a family in it runs in the family to keep a brand product.

LV product line: leather products (including handbags, suitcases, briefcases, etc. ), fashion clothes, shoes, watches, high-end jewelry, writing supplies and accessories.

LV series: LV Monogram, LV Damier, LV Suhali sheepskin, LV Epi leather, LV Antigua, LV Cruise, LV Tambour watch, LV Speedy watch and Vuitton Cup watch.

◆ LV (Louis Vuitton) official website:

www.louisvuitton.com

Prada small file

Founder: Mario Prada

Designer: 19 13 MarioPrada.

Since the 1970s.

Brand series: Prada

MiuMiu (Second Line)

Category: clothing, underwear, leather goods, jewelry

Design style: the combination of knot elements is just right, fine and thick, natural and artificial, and fabrics with different materials and textures are unified in natural colors, which is extremely artistic.

A suit ranges from $2200 to $6000.

Prada is very popular all over the world, especially in Japan and Taiwan Province province. People all over the street are carrying PRADA nylon bags. However, few people know that the history of PRADA originated from 19 13, and started with the manufacture of high-grade leather products.

Prada men's wear is characterized by classic, simple and yet young designs, such as Italian Napoli suits in the 1960s. Because Muccia uses flexible and modern materials, it gives new ideas in retro, which can be said to create a popular and unique style.

PRADA products attach great importance to quality and are made in the most advanced factories in Italy, which is why PRADA products are very comfortable to wear. Despite emphasizing the younger brand style, the quality and durability remain unchanged, with special emphasis on complete after-sales service, which is also a tradition that PRADA, which started with high-grade leather products, still pays attention to.

Prada can be said to be an old brand, but because its products pursue perfection, regardless of age, this brand's awareness is no less than any other brand. To trace the history of Prada, we must start from the beginning of the 20th century. ...

Italians pay attention to family values, and fashion is no exception. Prada is one of them. Prada was founded in the early 20th century. Because of the active commercial trade, frequent traffic and business trips, the founder Mario Prada began to manufacture a series of handmade leather products for travel, and opened a boutique in 19 13. In 1970s, the fashion environment changed, and Prada was on the verge of bankruptcy. 1978, miuccia prada and her husband Patrizio Bertelli took over Prada and led Prada to a new milestone.

When Miusia took over, Prada was still a family handed down from generation to generation in Europe. Without innovation and breakthrough, it will easily decline. Miusia tried to find a novel material different from the traditional leather material. After many attempts, she found nylon cloth from the materials used in the air force parachute. Based on light weight and durability, the "black nylon bag" becomes an instant hit! Prada didn't launch its first autumn and winter fashion show until 1989, and its design went against the trend at that time and won a lot of praise. In the 1990s, minimalism came into being under the slogan "Less is more", and Prada's simple and aesthetic uniform design coincided with the trend. 1993, Prada launched a series of men's wear and shoes in autumn and winter, and at one time its men's and women's wear and accessories became the best styles to pursue fashion simplicity and modernity. In the late 1990s, leisure sports became a craze, and Prada launched a Prada sports series with both functions and popular designs, which caused a whirlwind.

Prada's brilliant performance is mainly attributed to the combination of Prada's design and modern lifestyle, which is not only reflected in fabrics, colors and styles, but also reflected in the philosophy of life behind its design, which coincides with the dual mentality of modern people pursuing practicality and fashion beauty, achieving a perfect balance between function and aesthetics. It is not only the display of fashion trends, but also the extreme of modern aesthetics.

Official website:/

Versace archives

Gianni Versace, the founder of Versace, was born in Reggio Calabria on February 2nd. He studied architecture first, then tailoring and design. 1978, he started his own company. 1989, opened the "Atelier Versace" high-end fashion store and entered the fashion world in Paris, France. 1997 was shot in the United States.

Versace deals in perfumes, glasses, scarves, ties, underwear, bags, leather goods, bed sheets, tablecloths, porcelain, glassware, down products and furniture products. His fashion products have penetrated into every field of life.

Versace won 1983 Cotisak Award, 1986 Italian Commandatore Award from the Italian President, 1988 Katisak Award for the most creative designer, and 1993 American International Fashion Designer Award.

Versace represents a brand family and a fashion empire. Its distinctive design style is a symbol of avant-garde art and has a unique aesthetic feeling. Among them, the unique charm is those gorgeous and imaginative styles full of Renaissance characteristics. These styles are sexy and beautiful, full of femininity and bright colors, which are both opera-like, super-flat and realistic, and can fully consider the comfort of wearing and properly show the body shape.

Versace's clothes are far from stiff and avant-garde as they look. Pants and leather clothes decorated with metal objects and glitter create a female image between a female warrior and a banshee. Embroidered metal mesh structure weaving is the representative of decorative art. The changing application of black and white stripes reminds people of the style of11920s. The rich and varied packaging is reminiscent of designers Vioni and North Africa.

Bevel cutting is the most powerful and valuable attribute of Versace's design. Gemstone-like colors, smooth lines and endless charm. Using noble and luxurious fabrics, with the help of oblique cutting, the transition between rigid geometric lines and soft body curves is ingenious.

In men's wear, Versace brand clothing is also wrapped in leather, creating a bold, dignified and even a bit slutty silhouette. While the size is slightly loose and comfortable, it still uses oblique and asymmetric methods. Broad shoulders and subtle details suggest some kind of scientific fantasy, which people call futuristic design. Lines are very important for Versace clothing. Suits, skirts, coats, etc. Sexy representation of women's bodies with lines as symbols.

Versace official website:

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Evisu small file

199 1 year, Japanese Hidehiko Yamagen founded the classic old jeans brand Evisu in Osaka. The brand was founded in the fashion of retro jeans, and Evisu became the representative of "50 1 Hou". Its original classical jeans elements and fashionable street style made it quickly famous and became the top jeans brand in Japan.

The international version of Evisu has also been a great success in Europe and America. Eye-catching photos of craig david, Beckham, Halloween and Beyonce wearing Evisu shirts also appear in the media from time to time.

YAMANE's design is not only loyal to the original antiques, but also full of sense of humor and subversive spirit. Moreover, no matter how good the sales performance is, we still insist on very small output and a lot of hand-made sense. Buying EVISU has gradually become a collection of retro jeans fans. YAMANE later launched a high-end dress brand and women's clothing series under the name of EVISU DONNA, so his fashion kingdom surpassed the cowboy brand and further became complete.

Evisu official website:

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Emporio Armani's little file

Giorgio Armani, the founder, was born in the suburb of Milan on 1934. 1957, after his military service, he went to the department store "La Rinascente" he ordered at that time and worked as a "window designer". In 196 1, he was transferred to nino cerruti as a designer.

1974, he made a joint venture with his good friend Sergio Galeotti, and resolutely established the men's wear brand under the name of Giorgio Armani. As soon as giorgio armani appeared, her first menswear collection attracted the attention of fashion buyers and the media. Suit jacket is its signature item, beautifully tailored and easy to wear. 1975, adding women's clothing line. It is worth mentioning that her sister Rosanna Armani is a top model in Italy. She used her influence to make Jeangeorges Armani a household name.

Giorgio Armani's fame and business are growing day by day, so it seems natural to open a second line. 198 1 year, Emporio Armani was formally established, and the first Emporio Armani store opened in Milan. "Emporio" is Italian, which means "department store". From its name, we can imagine that Emporio Armani is an Armani department store, with a wide range of goods: men's and women's clothes, shoes, perfume and even glasses accessories. Taking a younger line in style provides a good choice and a favorite department store for young people who love Armani but don't like to wear mature main lines.

Emporio Armani, with the strength of Giorgio Armani, was very popular in 1980s, and a branch opened from Milan to America and Asia. In recent years, Emporio Armani Caffe has been opened in Paris, Osaka and other different cities around the world 12, which integrates the concepts of music, food and interior design aesthetics, and shows the leisure life philosophy of a generation of Italian famous teachers to ordinary people.

Official website:/

DKNY small file

◆ About DKNY:

DKNY brand originated from the name of its founder Donna Karan, which is the acronym of "new york, Donna Karan".

DKNY brand was founded in 1984. Since its establishment, DKNY has given a brand-new interpretation to the different cultures and unique living atmosphere gathered in new york. DKNY depicts the times of different cultures and lifestyles in new york in a more avant-garde, fashionable and leisure way, and embodies the unique charm of DKNY in completely different languages.

◆ DKNY official website:

www.dkny.com

Calvin Klein's little file

◆ About Calvin Klein (CK):

Speaking of its full name: Calvin Klein, many people are not familiar with MS, but when it comes to "CK", everyone says: I love CK!

Calvin Klein (CK) is the largest designer brand in the United States, and has won four famous clothing awards in succession. Its related products emerge one after another, and the momentum is extremely amazing. Calvin Klein has always insisted on perfectionism, and every Calvin Klein fashion is perfect. Calvin Klein (CK) clothing has become the favorite brand choice of a new generation of professional women, because it embodies the complete New York lifestyle.

Calvin Klein1942, the founder of CK, was born in new york, USA, studied at the famous new york Fashion Institute (F.I.T), and 1968 founded Calvin Klein Company.

Calvin Klein is the most famous fashion designer in America. In addition to high-end and high-end classics, Klein is also an advocate of young people's fashion gender-free perfume and denim clothing.

Calvin Klein (CK) owns three brands: Calvin Klein (CK haute couture brand), CK Calvin Klein (CK haute couture brand) and Calvin Klein jeans (CK jeans brand). In addition, CK also deals in casual wear, socks, underwear, pajamas, swimsuits, perfumes, glasses, household items and so on.

From 1968 to now, Calvin Klein has been in the fashion industry for nearly 40 years and enjoys a high reputation. He is considered as a representative figure of American fashion industry today. Calvin Klein believes that today's American fashion is modern, minimalist, comfortable, gorgeous, casual and elegant, which is also Calvin Klein's design concept. Mr. CK said: "I also found that the essence of American style also has the characteristics of internationalization." Like new york, new york is not a typical American city, but a typical international city. The same is true of London, Tokyo or Seoul. People living in these cities will respond to my design because their lives and needs are very similar. No matter where modern people live, they have their universality. "

Minimalism is Calvin Klein's signature design, and it is also a popular trend at present. But when minimalism is no longer popular, will CK change? When answering this question, the confident Calvin Klein once said: "I think my design philosophy is more inclined to modernism, and I will continue to focus on aesthetics-I tend to emphasize a pure, simple, relaxed and elegant spirit. I always strive to be pure, sexy and elegant, and also strive to be unified in style and loyal to my dreams. I think people will know more about what I want to present and they will appreciate and respond positively. "

One of the important styles of CK products is sexy, so the sexy features in Calvin Klein's advertisements have been fully exerted: CK's advertisements often use nude models to create perfect and artistic images; However, sometimes CK will also play some edge balls. For example, in CK underwear ads, an underage female model of MS was allowed to pose in erotic underwear, which caused great controversy and was interfered by the British Advertising Standards Agency. In Calvin Klein's concept, sexiness is varied. Therefore, in CK's recent advertisements, the past skinny and decadent disappeared, replaced by a group of energetic, youthful and healthy young people with bright smiles. This warm charm easily captured the hearts of CK fans.

◆ Calvin Klein (CK) official website:

www.calvinklein.com

Anna suxiao archives

Anna sui, a third-generation immigrant from China, was born in Anna Su Detroit) 1955. Her father is a building structural engineer and her mother is a full-time housewife. When she was a student, anna sui often cut out some pictures from magazines and collected them, and set her future dream on fashion design.

In 1970s, anna sui went to Parsons School of Design in new york to study fashion design, but she only attended for one year and dropped out of school the next year. Her reason is that school courses are boring and a waste of time. After leaving school, anna sui worked as an assistant in a women's clothing company. Although the company closed down a year and a half later, anna sui was familiar with the fabric market. She knows where to find the best materials and what is the best price.

In the next five years, anna sui "job-hopped" to a number of companies and learned a variety of clothing design and fabric knowledge. 1980, she made four kinds of clothes and showed them in the clothing store. Soon, she got an order from the famous Macy's Department Store and Bloomingdale's Department Store, and the brand "anna sui" began to establish its reputation.

By the 1980s, a major change had taken place in the field of fashion design, that is, people no longer wore the same designer's clothes from head to toe at formal banquets or other occasions. Soon, retro style once again swept the fashion world. Anna sui realized that her opportunity had come: "I immediately felt that this was my best design, and I believe I will be very lucky."

199 1 year, Anna Su made her first public fashion show and opened her first boutique in new york. 1996, anna sui set up the first boutique in Asia in Tokyo, setting off a purple whirlwind in Japan. Smart Japanese saw business opportunities from anna sui's style, and Isetan Group finally reached an agreement with Anna Su to authorize Allen Biya Company to develop anna sui brand cosmetics. 1998, anna sui cosmetics was officially born in Japan.

Anna sui's products are very charming. Whether it is clothing, accessories or makeup, people can feel a striking and almost enchanting color shock. Therefore, the fashion world calls her "the magician of new york". She is best at finding inspiration from chaotic art forms, and her works show the eccentricity and decadence of rock school. Today, when minimalism is advocated, anna sui goes against the trend, and her design is full of strong retro color and gorgeous luxury. Anna sui's gorgeous but practical clothing allows fashionable urban women to exert unlimited creativity and combine at will to show their unique personality charm.

Anna sui's fashion is full of rich retro flavor and gorgeous and luxurious unique temperament. She is bold and a little rebellious. Embroidery, lace, hot drilling, embroidered beads, fur and other gorgeous decorations are all integrated into her design, forming her unique witch-like psychedelic magic style.

Starting from make-up, anna sui has launched perfume, skin care products and other products one after another in recent years, and its product line is becoming more and more complete. Besides purple and black, anna sui's products are becoming more and more diversified in color, such as honey fruit series skin care products, gold makeup series, whitening series products and so on. However, anna sui's preference for purple is still everywhere. She uses purple, red and black extensively in makeup and clothing. The whole counter is also rich in deep purple, and everything seems to be immersed in purple romance.

Anna sui's product packaging usually takes her favorite wild rose as the theme, with mysterious purple matched with all-black patterns and natural floral fragrance. Anna sui himself thinks that these interesting and charming make-up series are very cute both in cosmetics and containers. She said: "I believe that collecting them one by one will also become a fashion."

Anna sui's official website:

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