Is Fresh, a cosmetics brand, American or Italian?

American brand. Natural plant-based beauty products under the French LVMH Group are sold in specialty stores, boutique counters, and through high-end beauty salons and beauty centers.

Fresh is not cheap, but it is unique in the industry due to its unique fusion of old and new, which is reflected in the nostalgic packaging and tranquil colors, permeating a modern and simple aesthetic. The milk series uses simple translucent milk bottles; the bubble bath is designed like a piece of sugar cube, contained in a frosted cylinder; the perfume bottle is like an old-time washing water or toilet water bottle; the facial care product jar has a white porcelain feel; meticulous brushwork The plain flower pattern has a deep and delicate oriental color; the handmade bath soap is packaged in plain Indian hemp paper, hand-twisted wire beads, and embellished with a semi-precious stone; it also collaborated with the movie "Memoirs of a Geisha" to launch "Sakura" Limited series.

Fresh’s history of success is like a typical “American immigrant dream.” The founders, Lev Glazman and Alina Roytberg, are from the former Soviet Union, Russia and Ukraine, and immigrated to the East Coast of the United States with their family when they were young. Lev is very talented in fragrance. Alina graduated from Parson Fashion Institute of Technology in New York and was a classmate of Marc Jacobs. The two first ran a small laundry shop in Boston. In 1991, they sold a set of exquisite handmade bath soap Original Soap, which sold out within a few days. They quickly became famous in the beauty circle, pioneered Fresh, and laid the foundation for high-end beauty. Bath and skin care brand status.

After being acquired by the boutique consortium LVMH in 2000, makeup was born.

Today, fresh has 500 beauty products and spa services, with annual sales of more than 20 million US dollars, making it a leader among international Beauty Boutiques. The main store on Newbury Street, Boston's famous shopping street, still retains traces of the laundromat of the past.

From head to toe from inside to outside, including skincare, makeup, fragrance, haircare, bodycare and home products, Fresh Everything is done well.

Since 1991, Fresh has completely changed the trend of "beauty". By improving on the basis of the past and using the most advanced modern technology and research and development, Fresh has created a tradition of "beautiful" future. The fusion of classical beauty and modern technology allows Fresh to create unique products that are not only effective for the skin but also take extra care of the skin. In order to develop high-quality and effective products, Fresh has never skimped on the use of raw materials. From any of their products, from brown sugar body scrub to milk cream to soda shampoo to sake candles, this brand is full of fresh ideas.

Fresh is a luxury makeup/care brand that pays great attention to therapeutic effects: skin care that pampers the body, fragrances that appeal to beauty, and easy-going and fashionable makeup. Fresh perfectly combines natural ingredients and high technology, so that their products are not only effective but also bring supreme enjoyment to people. With impeccable quality and eye-catching design, Fresh turns daily skin care into a sensory luxury experience. Hope it will be adopted. Thank you.