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Ancient and traditional Taiwanese clothing culture

Each nation has its own unique culture and costumes, and different regions also have their own cultures and costumes. These have also evolved from generation to generation since ancient times. Taiwan also has many of its own characteristics and customs that continue to this day. Come with me to learn about Taiwanese culture, Taiwan’s ancient traditional clothing culture.

Taiwan’s tortuous history has created its different cultures, and clothing is an important symbol of the changes of the times. On the one hand, the changes in clothing of Taiwanese people also reflect the historical development of Taiwan.

As far as the development of clothing in Taiwan is concerned, early clothing represented the ethnic group and clan of the people. These clothes were mostly practical, and the decorations on them also had their own meanings. . However, with the development of the times, there have been five political periods: the Ming and Zheng periods, the Qing period, the Japanese occupation period, the period when the Republic of China moved to Taiwan, and the period after the lifting of martial law. There have also been changes and transformations in clothing. Especially after the lifting of martial law, the dynamic and diversified impact of the national policy transition period, the introduction of foreign brands, and the faster exposure of Chinese people to foreign cultures have had a huge impact on the development of clothing evolution. This is a deep westernization. .

After nearly a hundred years of transformation, Taiwan has been impacted by many foreign cultures, and has also developed some special cultures, such as betel-nut beauty, Hari style, and the clothing and image of public figures... Foreign cultures are worthy of us It is a place to learn, but it is not a blind imitation. This is also the government's active reward for Chinese people to make high-quality products and export them abroad, hoping to develop the country's characteristics.

1. The late Qing Dynasty and the early Republic of China

Under the influence of Japanese colonization at the end of the Qing Dynasty and the beginning of the Republic of China, Taiwan was forced to untie and untie its knots. This was the biggest difference from the period when the Qing government was in power. In women's clothing, the style of Western-style skirts appeared, changing the way women wore wraps in the past, and traditional auspicious patterns gradually disappeared on skirts. In men's clothing, there is a combination of Chinese and Western styles. This heterogeneous combination just shows the excessive product of clothing due to the conflict between two cultures. These have prompted the Taiwanese people to change the past with a style that represents the new era. The aesthetic value of traditional clothing.

2. The Japanese Occupation Period

Later, due to the increasing pressure of daily life and the influence of the enlightenment of world ideological trends, the Chinese launched the New Culture Movement. This is the cultural shock attributed to Taiwanese intellectuals facing the intersection of tradition and modernity, new and old, East and West. This non-total negation of traditional culture has enabled Taiwan's clothing culture development to accommodate three different styles: Chinese style, Western style, and a combination of Chinese and Western styles. The New Culture Movement had a key influence on the preservation of Taiwan’s clothing traditions.

In the later period of Japan's colonization of Taiwan, it began to promote the imperialization of customs and habits. In terms of clothing, kimonos and national uniforms were rewarded, but they disappeared after Japan announced its surrender. At this time, it was still common for Chinese people to wear suits for men and western clothes for women.

3. The National Government Period

In 1949, the population of new immigrants who came to Taiwan with the Nationalist Government’s immigration policy and the previous old immigrants was 1:4. This change in the population structure also directly Influencing changes in Taiwanese clothing. First of all, a large number of national troops came to Taiwan, so military uniforms can be seen everywhere. In terms of women's clothing, because mainland women generally wore cheongsam, cheongsam became popular in Taiwan at that time. The cheongsam not only became a formal dress style for women in the 1950s, 1960s, and 1970s, it is also regarded as the best representative of Chinese culture.

4. From the mid-to-late 1950s to the 1960s

At this time, Taiwan's overall development began to enter a stage of stable growth. These developments also directly improved the consumption values ????of the Chinese people. and improve the quality of life of the average person. Of course, this change has also affected the improvement of the Chinese people's consumption ability in clothing; it has strengthened the Taiwanese people's demand for beauty, which in turn has prompted the Chinese people to more actively pursue the fashion and popularity of clothing. In the development of clothing, it has got rid of the traditional frugality and practicality of China, and then turned to follow Western popular culture. This is different from the previous acceptance of Westernization, but more emphasis on the pursuit of Western fashion, and shortening the gap with Western fashion. . An important feature of Taiwan's apparel development in the 1980s was the emphasis on brand development. It was also during this period that young designers emerged one after another. They named their own brands after their own names and established their own independent styles.

5. The Lifting of Martial Arts Period

The improvement of Taiwan’s fashion popular culture was not only affected by the previous paragraph, but also caused by the dual impact of the economic recession and transformation of the general environment, which promoted the development of the apparel and garment industry. In addition to the fact that designers and designers have begun to pay attention to brands, the development of originality and the importance that Chinese people attach to brands and designs in fashion clothing, there are three other main reasons for improving Taiwan's clothing pop culture: One is the booming development of fashion fashion magazines. ; The second is the popularity of domestic fashion shows; the third is the influx of well-known foreign fashion brands into the domestic market. Undoubtedly, Taiwan's clothing culture in the 1980s was influenced by the liveliness and diversification brought about by the lifting of martial law in the country and the transitional period of national policy. In addition, the improvement of national life, the improvement of consumption awareness and ability; as well as the introduction of foreign brands, domestically created The influence of factors such as the opening up of brands has truly been reflected in the improvement in the clothing standards of Taiwanese people.

Sixth, 1980s to 1990s

The development characteristics of clothing culture in the 1980s were not only the evolution of the general public's diversification of clothing, but also another important aspect at that time. The characteristic is the emergence of yuppies culture, that is, a group of young yuppies who are high-consumption groups who pursue famous brands, pay attention to fashion, and test their personal taste. Because of their appearance, they have indeed driven young and high-end consumers in the domestic clothing consumer market. The popularity of highly popular brands. Of course, the development of this level of consumption has also created clothing wearing habits that are different from the previous ones, and formed a new value model. What is certain is that it has a considerable impact on the development of Taiwan's clothing culture towards young people and high consumerization.

The development of Taiwanese clothing in the 1990s was influenced by three factors: the movement toward deep westernization, the internationalization of the world, and multiculturalism. It showed a wearing habit characterized by a high emphasis on popularity. The promotion of Taiwan's clothing pop culture in the 1990s was not only based on the past, but also due to the overall background at this time: the domestic political environment became more liberal and democratic, and social culture became more open and diversified; in addition, Coupled with the continuous improvement in material consumption capacity of the general public in the country and the improvement of national living standards. Therefore, it presents the characteristics of a heavy popular consumer culture.

At the end of the 20th century, Taiwanese society developed in a more liberal and democratic direction. Coupled with the popularity of the Internet, Channel 4, and magazines, it was easier to obtain foreign information, making the people more diverse, personalized, and diverse in character. And attaches great importance to the characteristics of popular consumer culture, and these characteristics are clearly displayed in clothing. As life becomes increasingly affluent, Taiwanese people are not only pursuing practical functions such as warmth and beauty in material matters, but also hope to improve their self-esteem and self-realization needs through clothing. In order to pursue the clothing of popular consumer goods, Chinese people are more active in purchasing foreign popular brands to express themselves. As the Chinese people's demand for popular foreign products has increased, foreign boutique clothing companies have also been attracted to set up counters in Taiwan, forming a cycle. As a result, Chinese people regard brand symbols as an important consideration when pursuing products.