How to choose a network optimization company How to choose a network optimization company

How to choose a website optimization company

First, the choice of domain name and server You don't have to choose the old domain name. In fact, you can use the new domain name. Even if you have a domain name for ten years, it is useless to choose an old domain name without trying to optimize it.

When choosing a domain name, try to choose Pinyin domain name or Pinyin abbreviated domain name, which is convenient for users to remember and visit again. Take a closer look at many websites with better rankings. Domain names are all pinyin domain names. According to my guess, this domain name is easy to remember, with high return visit rate and high user experience.

The choice of server is very important, just like the house where people live. As we all know, Baidu China is headquartered in Beijing, so the closer it is to the headquarters, the easier it is to get there. If the server is located in Beijing, it means we live in Beijing. Beijingers, this is not to say that the servers in Beijing are good. Of course, there are also many big cities, such as Hangzhou and Guangzhou, where websites have a good living environment. Many people choose some servers in Hong Kong or abroad to avoid filing. The websites on these servers are like a person without a passport and ID card in China. Although Baidu will not return our website like the Immigration Bureau, the impact is still great.

Of course, there are also many webmasters who choose to buy virtual vacancies. After talking about the location of the server, let's talk about the type of server. The type of server is equivalent to the size of a house. A big house is definitely better than a small house, and a single house is definitely better than a collective apartment. At this time, you can choose some servers of big brands, and you won't advertise if you choose specific varieties. Such servers are generally stable and rarely fail to open. It is better to have a single IP, which will also improve your website's position in the hearts of search engines.

Second, the theme style of the website.

Many new webmasters often change websites when they are not satisfied here and there. I want to say that this is very unfavorable to the optimization of the new website. Just like a freshman, change his hairstyle today and get dressed when he reports to school tomorrow. Can his classmates and teachers have a good impression?

At the beginning of website construction, it is necessary to make clear the theme, style and keywords of the website, and strive to make no changes after it is built. Let's start with the style of the website. The style of the website is mainly the layout of the website. Remember that it must be beneficial for users to browse and attract users to stay, which is an important reason to improve the user experience.

It depends on the theme and content of the website, the target group and the purpose of the website. Use different layouts and colors to match. At the same time, the style of the website should be concise, or atmospheric and comprehensive.

Simply put, don't have many main things at the top of the home page; Hardcover, with atmospheric colors and pictures; Comprehensive means putting more things on the front page, but don't look messy. It won't look good if it's messed up.

Third, the website SEO optimization points

When choosing keywords for website titles, you must not have too many, 2-3 main keywords are enough, and then choose some long-tail keywords. Specific SEO optimization skills, please refer to the following points:

1. keyword analysis (also known as keyword positioning)

This is the most important part of SEO optimization. Keyword analysis includes: keyword attention analysis, competitor analysis, keyword and website correlation analysis, keyword layout and keyword ranking prediction.

2. Website architecture analysis

The website structure conforms to the crawler preference of search engines and is conducive to SEO optimization. The analysis of website structure includes: eliminating the bad design of website structure, realizing tree directory structure, and optimizing website navigation and links. The website design language had better adopt DIVCSS style, and the code is very hierarchical and concise.

3. Talk to search engines.

Submit sites that are not included in the landing portals of major search engines. See the effect of search engine SEO. In order to better realize the dialogue with search engines, it is suggested to use the webmaster tools of Google or Baidu.

4. Website directory and page optimization

SEO is not only to make the homepage of the website rank high in search engines, but more importantly, to make every page of the website bring traffic. Long tail keywords are optimized through internal pages.

5. Content publishing and link arrangement

Search engines like regular website content updates, so it is one of the important skills of SEO optimization to reasonably arrange the website content publishing schedule, update the time period every day and publish articles with high originality.

Layout organically links the whole website together, so that search engines can understand the importance and keywords of each page. The realization of citation is the keyword layout of the first point, and the battle between friendship links and external links is also launched at this time.

6. Create a site map.

According to the structure of your website, make a website map to make your website more friendly to search engines, so that search engines can access all pages and columns on the whole website through the website map.

7. Website traffic analysis

Website traffic analysis guides the next SEO strategy from the SEO results, and also has guiding significance for the optimization of website user experience.

In addition, don't forget to submit the website to the search engine after completion. It's as important as freshman registration.

Fourth, quality content.

According to the life cycle of content, we can divide content into stock content and traffic content.

Inventory refers to the content that is not easily outdated and can be reused many times. Generally, its life cycle is relatively long, and its value will not decrease obviously with the passage of time. In other words, it refers to the fine content worthy of collection, such as academic articles, practical tutorials, e-books and so on.

Content, also called consumer content, is the content that is quickly forgotten after reading it. Short shelf life and many news functions, such as information and news headlines.

Generally, a normal website has traffic content and stock content, and there is no difference between them. They just have different roles and functions. Traffic content focuses on industry hotspots, and stock content focuses on industry normality. Content embodies news function, and stock content embodies knowledge function.

The professional image of the brand is mainly shaped by the stock content, which is also the content that search engines like. The content that needs to be spread quickly with the help of the tide of public opinion and social tools is usually extracted from the existing content, and then combined with the current social hotspots and public pain points for lean production (title party, visual design, language popularization), which becomes the traffic content wandering in the media and social platforms. This kind of content mainly plays the role of public relations.

Therefore, backed by stock content, responsible for SEO content as a pioneer, responsible for public relations. Both stock content and traffic content must be valuable and relevant to users. The feedback between the two is believed to be a slow and steady strategy.

Because the content of the new website is less, many webmasters will choose to collect a lot of articles. Remember, don't do this. Because we are a new station with a small amount of content, we should make high-quality original content from the beginning. Only with a high starting point and high requirements can we achieve greater success. Only by adding high-quality original content from the beginning will it have a higher status in the hearts of search engines.

At the same time, publish original content regularly every day, don't let search engines come in for free, and don't let it last.

Verb (abbreviation of verb) is a high-quality external chain.

Because our new station has a short online time, the number of external links is definitely not as good as that of the old station. Since we are not as good as the old station in quantity, we will surpass them in quality.

The consumption level of small restaurants and five-star hotels is incomparable. Low-quality chains have turned our website into a small restaurant, while high-quality chains have turned our website into a five-star hotel. So a high-quality chain has to keep up with many garbage chains. Chain is a meal, not the more you eat, the better. It's no use vomiting after eating too much. Just take our website into a high-end hotel several times a day.

Also, why put the external chain behind the content? It must be noted that the outer chain is equivalent to the ticket of a high-end hotel, but you can't get in without money, and it will be an IOU. If a search engine finds that there are no high-quality articles on our website through a high-quality website, just like having no money to go to a star-rated restaurant, its reputation will be severely hit and deducted.

How to publish high-quality external links? You can publish some soft articles, such as A5, webmaster forum and some news websites. Publishing external links on such websites is not only of high quality, but also easy to be reprinted by others, and the number of external links doubles. Baidu products are also a good place to get external links, such as Baidu Encyclopedia and Baidu Know. In the last article, I specifically talked about how to use Baidu products to make high-quality external chains, so I won't go into details here.

In addition, blog is also a good choice, but it takes some time to gain weight. At the beginning, soft text and Baidu products were used as high quality external links. More dry goods can also be searched in the mobile phone WeChat box: I am happy to see it. Build a legion and pay attention to Lejian.

Sixth, high-quality friendship links.

Establishing high-quality friendship links is the key issue of SEO optimization, which can improve the PR value of the website and the update rate of the website.

Friendship link is also a kind of high-quality chain. Because of its importance, I will talk about it separately. Friendship links, like chains, look not at quantity, but at quality and relevance. When a new website is replaced by a high-quality and high-weight website at the beginning, its weight and quality will be improved.

There is also correlation. For example, if a mutton sheep breeding website is changed into a mechanical website, the weight transmitted between the two is very limited.

Friendship links must also be stable. Don't go up today and come down tomorrow, just like a person who just made friends today will become an enemy tomorrow, which will make search engines mistakenly think that your website is of poor quality.

There are many factors that affect keyword ranking. SEO is a systematic project, which needs to be adhered to every day. I believe that as long as I do my job well every day, it is only a matter of time before the ranking rises.

In addition, search engines are more interested in the age of domain names, and Baidu search engines will have an update time. As long as you do a good job of optimizing the site and the site every day, your ranking will rise every time Baidu updates.

SEO is still a road of continuous learning. Learn the latest optimization technology every day, and constantly analyze competitors' websites to see how they are optimized. We can seek advantages and avoid disadvantages.