What do 4P and 3C in marketing mean respectively?

It is a collection of goods and services provided by enterprises to the target market. For example, our Australian company, as an education group focusing on studying abroad, has established long-term and stable cooperative relations with thousands of universities around the world.

The service provided by the company is a professional and efficient study abroad consulting service. Of course, there are many extended services, such as overseas services and immigration arrangements.

The company spends a lot of advertising money on brand promotion and packaging every year.

Pricing combination (price), mainly including base price, discount price and payment time.

From the analysis of enterprise marketing, we can analyze the cost and price of raw materials, the price of products sold and the market price of competitors.

As the cost price of our company's raw materials, it is advertising fees, public relations fees and so on. The price of the products sold is the "study abroad service fee" charged by us, and the average service fee of competitors is the market price; Places are usually called distribution combinations, which mainly include distribution channels, storage facilities, transportation facilities and inventory control. It represents all kinds of activities organized and implemented by enterprises to make their products enter and reach the target market, including methods, links, places, warehousing, transportation and so on.

As a company studying abroad, we don't have the complicated cargo management process mentioned above.

However, the six offices that have been set up in China at present are also a big cost for personnel exchange.

Promotion is a communication activity that enterprises communicate with the target market by using various information carriers, including advertising, personnel promotion, business promotion and public relations.

This work has enabled us to make continuous progress. Every spring and autumn, our company will organize hundreds of universities around the world to hold "Education Exhibition for Studying Abroad" in our company, which requires a lot of advertisements, consultants' work consultation and other promotion combinations in the early stage.

The above 4Ps (product, price, location, promotion) are the factors that can be controlled in the marketing process and the main means for enterprises to carry out marketing activities. Their specific application forms the marketing strategy of enterprises.

However, modern marketing activities can no longer be confined to 4P marketing mode, and 4S operation mode needs to be introduced.