Say goodbye to porn forever, what’s going on on Tumblr?

Farewell to porn forever, what exactly happened on Tumblr?

You veteran drivers will have one less place to drive in the future. The famous light blogging website Tumblr announced that it will launch on December 17 Adult content is prohibited from now on.

Images, videos, or GIFs that show real human genitals or women showing their nipples, as well as content that is so realistic that it could be mistaken for real humans, are adult content as defined by Tumblr. Of course, artwork, Nudity involved in educational, news or political content, such as the statue of David or naked antibodies, can still be posted normally.

This news is nothing short of a bolt from the blue for the veterans, because this website is jokingly called Tumblr by Chinese netizens. Although it is often called the originator of light blogging, light blogging is a kind of website. The content is mainly pictures, short and concise, and the content form is between Weibo and blog. But what is really popular and fascinating about Tumblr is the large number of pornographic pictures on it, and the official has clearly expressed its welcome: this is mutual understanding. Tolerance thing.

Tumblr has become well-known to Chinese people in recent years, but it is actually a website with a history of more than ten years. Tumblr was founded in 2007. As a global community, it brings together users from all over the world. Although everyone speaks different languages, pictures, especially pornographic pictures, completely transcend language barriers. Coupled with Tumblr's powerful recommendation algorithm, once you step on it, Press the accelerator, and similar content will be presented to you continuously, with an accuracy no less than Toutiao or NetEase Cloud, making you addicted and unable to extricate yourself.

Over time, Tumblr has been labeled as a veteran, even though it also contains interesting photography, technology, emoticons and other content. April Glaser, the author of the well-known online magazine "Slate", described the charm of Tumblr like this:

Users who like adult content will feel that they have found a community that resonates with them. You don't need to reveal your identity. Or be exposed to eye-popping penis-size ads, or be peddled some nasty malware. There's no doubt that Tumblr has become a place for people who are curious about their sexual desires to explore interesting pictures.

To put it bluntly, Tumblr is a platform where you can have a good experience watching pornographic films. Tumblr also had a relationship with Yahoo. In 2013, Yahoo spent US$1.1 billion to acquire it, but it failed to achieve the effect of 1 plus 1 being greater than 2. Tumblr failed to help Yahoo reverse its decline, and Yahoo did not use its own resources to help it expand its influence.

After Yahoo sold itself to Verizon for acquisition, Tumblr was assigned to its subsidiary Oath. So, what caused Tumblr, which has always been open, to suddenly hit the brakes? The trigger was the fact that Tumblr was removed from the App Store at the end of November because of the presence of child pornography on the platform. Tumblr explained that some content was slipped through the net due to imperfect filtering mechanisms.

As of press time, Tumblr has not yet been restored. Earlier in March, Tumblr was blocked in the country for failing to respond to the Indonesian government's request to remove pornographic content. "Slate" believes that banning all pornographic content in order to prevent child pornography is overkill and will not protect the victims of child pornography, because pedophiles will always find other places to go.

But Tumblr has their own considerations. Tumblr CEO DOnofrio said in an open letter on December 3 that as Tumblr continues to develop, it is necessary for them to consider the impact on different ages, groups and cultures. Only without this content can we have a chance. Create a place where more people feel comfortable expressing themselves.

The bottom line is: there is no shortage of websites on the Internet that feature adult content. We'll leave this type of content to them and focus on creating the most enjoyable environment for our community, Donofrio wrote.

The original adult content will be visible only to the publisher after December 17. The publisher can file an appeal after receiving the notification, and new adult content will also be prohibited from uploading. After the new policy is implemented, the original safety mode function to prevent users from being exposed to adult content will no longer exist. According to Tumblr, content review will be based on machines and supplemented by manual adjustments. However, many people question the reliability of this mechanism. After all, Tumblr's automatic review tool has a history of accidental damage, such as marking LGBT content as sensitive last year. And blocked it from many users' pages, causing a lot of user dissatisfaction. It is not uncommon for serious pictures to be mistakenly labeled as pornographic by the system. Even Garfield, Batman, etc. are not spared.

Whether a purer and pollution-free Tumblr can continue to win the favor of users remains to be tested by time, but the capital market has expressed pessimism in the short term. On December 3, Tumblr parent company Verzion The stock price fell sharply by 3.48%, but Twitter soared by more than 7%. Now the soup is really hot.

Article/Ai Faner