What products are better for foreign trade?

When choosing products for distribution, we should first avoid three common misunderstandings: \ r \ nAbsolutely not. Remember that your buyer is also a businessman, not the final consumer. Businessmen are always concerned about profits. If a low-quality product has more profit margin than its similar high-quality products, international wholesalers will be more willing to choose the former and try to promote it. After all, high quality and good price is the basic norm. High-quality products have high profits and large capital occupation. The market is relatively narrow and the order quantity is small. Most international businessmen will seek a short-term balance between quality and price according to the acceptance of the local market. The composition of the market is usually pyramid or olive. In actual foreign trade, medium or low quality is the mainstream. As a beginner, I don't have much money and I'm not familiar with the market. On the contrary, intermediate and staple foods are easier to use. It is not too late to consider high-end products from the perspective of competition and market occupation when it is time to find a breakthrough. \ r \ nor is it. It is an eternal truth in the business world that you get what you pay for. Experienced international buyers will never forget this. When doing business with foreigners, you often hear such bargaining: the price of a factory is much lower than yours-don't take this statement too seriously, and don't let it make a mess and sell your products cheaply. The lower the price, the more competitive it is. \ r \ The customer should turn around and sign the contract at the lowest price. Except for technological innovation, the production cost of the same product in the same period will not be much different. If we try our best to reduce costs, the easiest way is to cut corners. As an international buyer, it is difficult to know the bottom line of the manufacturer's cost. In order to prevent risks, the most common thing is to remove a highest score and a lowest score. Middle-priced competitors are often more valued by buyers. \ r \ Many new foreign trade salesmen will be concerned about this problem. In fact, for beginners, this question doesn't make much sense. First of all, with the progress of science and technology, the mutual integration and transformation between industries is more frequent and easy, and a traditional product may be completely transformed because of some improvements in structure and efficiency; A new product will soon be replaced by latecomers. The tastes of the market and consumers are always changing, and the rising or falling is only between the lines, and the boundaries are becoming more and more blurred. In addition, no matter what kind of industry, there will always be several big names in the industry. Even in the sunrise industry, because of its good prospects and high profits, the competition is particularly fierce. It is difficult for outsiders to get involved in the division, and it is more a game with people. And some so-called traditional industries, because of mature technology and stable market, need innovation and enterprising, and it is easier to absorb new troops. Newcomers have more opportunities to hone their studies when they enter the industry. \ r \ nIt is the manufacturer's own, and its own industry products are of course the first choice. Because you know the process production, you have the conditions to adjust the product control cost yourself, which is a great competitive advantage. However, direct export of existing products is mostly impossible, because there are often differences in quality, appearance and function between domestic sales and export, and domestic best-selling goods may not necessarily meet the habits and preferences of foreign consumers. So, we might as well imitate it from the beginning. Learn from factories with export business in the same industry, spy on the military situation, analyze their products and understand the differences. Pay special attention to those products that are exported in large quantities and ordered by customers many times. Once we have the chance, we may even try to cooperate with the same factory and subcontract some production tasks for them without making money to gain practical experience. Imitation behind others usually doesn't pay off, but it's the first safe step. \ r \ Another situation is that ordinary trading companies want to develop foreign markets. This situation is more complicated. Some already have promising products and suppliers, while others are completely blank: no products, no customers, no stable suppliers \ r \ nIn this case, we should seriously consider and find our own advantages, such as industry knowledge, local specialties or superior products, interpersonal relationships, etc. The general principle is to pay attention to the source of goods-after all, your role is the seller. \ r \ It is a special case for individuals to engage in foreign trade. Common situation, first, there is a reliable supply relationship and want to export, this natural product choice does not exist; Second, there are advantages in overseas relations or contacts, such as immigrants and international students. These people are characterized by ignorance of products and foreign trade, and no ready-made relationship between suppliers and customers. Then the choice is very wide and the situation is more complicated. Considering the characteristics and limitations of personal business, the general selection principle is to favor daily consumer goods, which are small in size, storable, flexible in price and vague in quality standards, and do not involve the inspection and quarantine categories of import and export commodities, such as handicrafts, fashion accessories for young consumers and fashion bag. And avoid food, agricultural and sideline products, bulk textiles, electrical appliances and other more professional categories restricted by many countries. \ r \ nTalk about experience \ r \ nThe quality of foreign trade products is not immutable. Even if the same product is sold to different countries, the quality is quite different. Foreign trade salesmen should learn to adjust their costs by adjusting their quality to adapt to different national markets, so as to gain a competitive advantage in price. \ r \ Different markets have their own preferences for similar products. Foreign trade salesmen should be targeted when choosing products for distribution. Therefore, if you know a little about world geography, local customs and historical evolution, you can do what you want and avoid detours. \ r \ In terms of consumption habits, it can be roughly divided into American and Canadian markets, European markets, Japanese and Korean markets, Eastern European markets, Middle East markets and African markets. Specific to each customer, of course, each has its own good style, but generally speaking, the Japanese and Korean markets, especially the Japanese market, prefer exquisite and high-quality products, which are high, refined, sharp, small and beautiful, and like China's traditional culture. Some products with national characteristics can often be understood and welcomed, and can accept high prices, but the quantity will not be too large; The markets of English-speaking countries such as the United States, Canada, Western Europe, Northern Europe and Southern Europe generally require moderate quality, and they like simple and smooth, novel and changeable product styles, moderate prices and relatively large quantities, which are the favorite customers of China exporters. The Middle East market does not require high quality, the aesthetic aspects of products are relatively simple or even tacky, the price is low and the quantity is relatively large; The African market is the most flexible. The local culture is intertwined with the former British colonial culture and the former French colonial culture. The taste is complex, and luxury goods and poor quality products can be accepted. \ r \ Because of the variability of foreign trade products in quality, efficacy and appearance, when choosing what kind of products to distribute, more consideration should be given to the salesman's grasp of product changes. Choose products that are familiar with the process flow, have the ability to adjust according to customer and market requirements, and can effectively control costs. It is best for the factory itself, otherwise at least some factories will be willing to cooperate sincerely. Simply passively selling ready-made products is difficult to have development prospects, and constantly seeking change is the key to the success of foreign trade. Judging from this demand, it is much more important to find a good factory \r\n than to choose a product. \ r \ nAt present, many private small and medium-sized factories want to engage in foreign trade by themselves, so no matter whether the conditions are mature or not, they recruit new people to explore foreign markets. The living and working conditions of the factory are relatively inferior to those of foreign trade companies in big cities, but it is indeed a good learning opportunity for newcomers. Learning and mastering specific production technology and cost accounting in the factory can lay a solid foundation for independent foreign trade. Whether you have been off the workshop production line or not, the ability to control product quality and price is completely different, which is often highlighted in fierce foreign trade competition and negotiations. \ r \ nIt is not difficult for an amateur to learn to do foreign trade. After all, foreign trade is doing business, but there are a few more procedures and many teaching materials about foreign trade. Have a patient look and you can start in a few days. \ r \ nKnowing a product, Rome wasn't built in a day, and you can't know a lot of professional knowledge and skills unless you go deep into first-line production.