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Brief introduction of belle company
Problem description:
Introduction and Development of Belleset Company
Analysis:
Belle Group was founded in Hong Kong in the 1970s. In the 1990s, it was introduced to the Mainland by Mr. Deng Yao, a famous footwear designer and senior industrialist in Hong Kong, and it achieved great success in repositioning the mainland market. Belle, which means "beautiful woman" in French, specializes in producing fashionable leather women's shoes as well as men's shoes. The main customers are middle-income urban white-collar workers aged 20-40. Belle has a variety of styles, with "comfort, simplicity, professionalism and maturity" as the mainstream, and there are also many trendy, fashionable and avant-garde. And with the popular price, high-quality products and honest service, it has established its own distinctive brand image, which has been quickly loved and supported by consumers in just a few years. According to the monitoring statistics of the retail market of national key shopping malls, Belle has been the top seller of leather women's shoes in China for three consecutive years since 2000.
Belle is not only a brand of shoes, but also a life attitude, a life proposition and a way of life. Modern life should be multi-level and all-round. People pursue different life experiences and life experiences. Only by constantly mastering and adapting to changes and showing women's external and internal perfect temperament and feminine beauty in changes can we show our charm in all aspects.
Belle shoes is famous for its chain operation of high-end women's shoes in Chinese mainland, producing and selling Belle, staccato and true beauty poems (Joy&; Peace), Teenmix and other brands, or famous American urban casual wear brands Nike, Levi's, Dorcus, etc., are the main agents in China. Apart from Belle's good reputation, Belle's sales system, covering more than 80 large and medium-sized cities in Chinese mainland, has more than 860 stores of various brands.
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