What is the digital art education industry like?

『一』 What kind of jobs can you find with a digital media art major? What are the career prospects and income?

I would like to study digital media, because the media major involves a lot of majors. Wide range. Including web design, FLASH production, animation design, film and television post-production, advertising design, graphic design, photography. You will find a job as soon as you leave campus. The development prospects of various industries are very good. If you want to earn a higher income, It all depends on one's ability. If you specialize in a certain area, you will always get what you pay for.

『二』Digital Media Art Major, Employment Prospects and Development Direction

Digital Media Art The copy major is a comprehensive major established after the film, television, animation and other digital graphics majors. It covers traditional digital art and integrates and breaks through traditional flat images and linear media creation. A comprehensive discipline integrating interaction design, Internet design, AI design, conceptual art, digital entertainment and other elements.

With the development of society, the application of a single subject is more restricted, and the application in the field of digital media art is becoming more and more broad and practical. New media art performances, displays, Internet product design and applications, training in virtual reality and serious interaction, simulation and other applications have gradually replaced traditional applications as hardware performance has improved, becoming industry standards and mainstream. The application scope of digital media art is gradually moving towards wider application fields in the era of subject integration and digitalization.

『三』What impact will digital media art have on future art education?

The most mainstream trend is that international competition is becoming increasingly fierce. Governments in various countries are constantly investing in the field of animation. In order to ensure that their technical personnel receive high-quality education and training and become more internationally competitive, skilled relevant personnel will be the lucky ones in the future. The Chinese Communist Party has increased its support for the animation industry, and the holding of this animation festival is a strong proof. From this perspective, Autodesk is now working hard to set up better training courses to meet the needs of the market. At the same time, Autodesk is also trying to produce Chinese versions of courses for China.

The second trend is "collaborator interest". Some leading film production companies also need educational institutions to cultivate more talents with relevant technologies. In the animation and visual effects industries, these companies work with education and training institutions, such as Autodesk, to ensure that all students graduate with industry-standard technical requirements. To increase the sharing of knowledge and the exchange of information, Autodesk is now expanding its community website. I believe that such community websites are very important for students to learn extracurricular knowledge and find opportunities to communicate with industry experts.

The third trend is the rapid growth of the game industry. The growth of the game industry will generate a series of chain reactions, including the technical demand for new games, the creation of a large number of mobile games, and the demand for massive new content, all of which require us to cultivate more talents.

The fourth trend is that the current industry is in great need of talents who can use 3D to produce images. More and more movies contain 3D components. At the same time, some game works are becoming more and more like movies and TV shows. This kind of convergence will become more and more popular in the next few years. Computer-generated works will not only appear in movies and games, but this trend will break the boundaries between games and movies. This trend also gives us practitioners another opportunity. We have more choices. We can choose to engage in the game industry, and we can also engage in the film, television and mobile entertainment industries.

『四』What is the major of digital media art?

A subject in Communication University:

With the development of computer technology, network technology and digital communication technology With the rapid development and integration, traditional radio, television, and movies are rapidly developing in the direction of digital audio, digital video, and digital movies, which together with the increasingly popular computer animation, virtual reality, etc., constitute a new generation of digital communication media.

The digital media art major is a broad-caliber new major that focuses on technology, supplemented by art, and combines technology and art. Graduates of this major need to master the basic theories and methods in the field of information and communications, have professional knowledge and skills in digital media production, transmission and processing, have certain artistic accomplishments, and be able to comprehensively apply the knowledge and skills they have learned to analyze and solve problems. Practical questions.

The main disciplines of this major include: information and communication engineering, computer science and technology, and art design

In addition to learning basic courses such as mathematics, English, and computer science, this major will mainly study How to comprehensively use computer technology, communication technology, and digital signal processing technology for digital media design. The main courses of this major include: digital signal processing, microcomputer principles and interface technology, computer network, digital image processing, web design, multimedia information processing and transmission, streaming media technology, animation principles and online game design, film and television technology foundation, photography and Photography, video stunts and non-linear editing, virtual reality, introduction to film and television art, introduction to art design, design aesthetics, picture composition, new digital media technologies and art appreciation, etc.

This major focuses on cultivating practical abilities and arranges multiple practical links such as multimedia web design, photography and videography, Flash *** design, digital audio and video production, and digital media network transmission. Together with the graduation project It constitutes a complete practical teaching link.

This major lasts four years. After students complete all the courses specified in the teaching plan and pass the examination, they will be awarded a bachelor's degree in engineering.

Graduates of this major can engage in the production, transmission, product development and art design of various digital media in industries such as communications, film and television, broadcasting, information appliances, print media, games, etc.; there are also A larger proportion of students pursue postgraduate studies and continue their studies.

『五』Is there any relationship between digital technology communication and education and art majors?

Digital technology provides digital development opportunities for education and art, and both education and art are now taking the road of industrialization. , digital technology is an important guarantee for industrialization. Digital technology communication has also effectively strengthened the marriage of education, art and technology, and will strengthen the integration of talents (teachers, artists) within the industry.

"Lu" When did digital media art begin to have employment prospects?

Historical background:

With the development of computer technology, network technology and digital communications With the rapid development and integration of technology, the increasing popularity of computer animation and virtual reality technology, traditional TV and film production technology has gradually been replaced by digital production technology. Digital film and television production education has attracted widespread attention in the academic community. Based on the technical and artistic strength of the school, a number of universities have launched digital media art majors (directions related to digital film and television production).

The education of digital media arts majors (directions related to digital film and television production) in my country can be traced back to the late 1980s, when universities such as Tsinghua University and Zhejiang University began research on computer graphics technology. In 1990, the Chinese Image and Graphics Society was established, with more than ten committees including the Multimedia Professional Committee, the Virtual Reality Professional Committee, the Digital Art Professional Committee, and the Digital Imaging Professional Committee. In 1993, Professor Zhang Jun, who currently teaches at the School of Animation at Communication University of China, took the lead in establishing a computer art studio at the Central Academy of Fine Arts, which was the first professional computer art training class in my country. In the mid-1990s, higher art research centers such as the Central Academy of Arts and Crafts, Beijing Institute of Graphic Arts, and Capital Normal University successively launched larger-scale computer art training. At this time, the main teaching content of "training" is vocational skills based on technical application. In 1995, the Radio and Television Engineering major of the Beijing Broadcasting Institute (later renamed Communication University of China) opened a multimedia application major, integrating photography and videography, non-linear film and television editing, three-dimensional animation production, and digital film and television production into the formal undergraduate education. Closely related courses, it can be said that the multimedia application major is the prototype of the digital media arts major (a direction related to digital film and television production), and has certain positive effects on the higher education of the subsequent digital media art major (a direction related to digital film and television production). Influence.

At the end of May 2001, the "First International Works Exhibition and Academic Symposium on Art and Science" was held at Tsinghua University. 32 institutions of higher learning from 19 countries participated in the symposium. This has played a certain role in promoting the emergence and development of higher education in digital media arts majors (directions related to digital film and television production) in my country, and has attracted the attention of the academic community. At this time, some colleges and universities that were at the forefront of the educational development of the times launched digital media arts majors (directions related to digital film and television production). Among them, the more representative one is the Department of Science and Art of Beijing Broadcasting Institute (later renamed Communication University of China). This department was established in 2001 and in the same year it enrolled the first digital media arts major (directions related to digital film and television production). student. It also proposed the professional positioning of "taking CG technology and art as the core, based on broadband Internet, going deep into the field of digital high-definition applications, and conducting the exploration and practice of digital art focusing on digital film, digital TV, and online multimedia art", and actively Conduct theoretical and practical exploration in the field of digital media art, and gradually explore a set of digital media art professional course systems suitable for my country's national conditions. This marks the real emergence of higher education in digital media arts majors (directions related to digital film and television production) in the history of Chinese education, which is a milestone. At this point, digital media art (digital film and television production direction) has embarked on a path of gradual standardization and continuous development of the education system.

1. Analysis of the employment direction and prospects of this major is as follows:

Digital media art is an emerging discipline that is mainly based on technology, supplemented by art, and combines technology and art. , aiming to cultivate new composite art design and production talents with both technology and art. This is a gap in the training of traditional educational talents, and it is also an urgent need for the rise of emerging industrial markets. According to statistics from industry insiders: my country’s current demand for digital media art talents is about 150,000 per year. Digital media art talents are mainly employed in popular industries such as TV stations at all levels, film and television animation production units, media and advertising companies, digital art companies, display design companies, image planning companies, multimedia and web design, interior decoration design, product styling design, etc.

Whether you are realizing your dreams, displaying your talents, or looking for opportunities and hobbies, devoting yourself to the field of digital media art has great potential for development.

2. Supplementary explanation about this major:

Digital media art is a comprehensive discipline spanning natural sciences, social sciences and humanities, embodying "science, art and "Humanities" concept. The number in this term reflects its scientific and technological basis. The media emphasizes that it is based on the media industry, while art clearly targets application fields such as the creation of artistic works and the artistic design of digital products.

This field is currently an interdisciplinary field, involving knowledge in plastic arts, art design, interaction design, computer language, computer graphics, information and communication technology, etc.

『撒』Does digital media art have a future?

With the rapid development and integration of computer technology, network technology and digital communication technology, traditional radio, television, and movies are rapidly moving towards The development of digital audio, digital video, and digital movies, together with the increasingly popular computer animation, virtual reality, etc., constitute a new generation of digital communication media.

The digital media art major is a broad-caliber new major that focuses on technology, supplemented by art, and combines technology and art. Graduates of this major need to master the basic theories and methods in the field of information and communications, have professional knowledge and skills in digital media production, transmission and processing, have certain artistic accomplishments, and be able to comprehensively apply the knowledge and skills they have learned to analyze and solve problems. Practical questions.

This major aims to cultivate compound applied design talents who have good scientific literacy and artistic accomplishment, understand both technology and art, and can use new computer media design tools to design and create artistic works. Enable students to better master the basic theories, knowledge and skills of computer science and technology, be proficient in various digital media production software, have good art appreciation ability and certain art design ability, and be able to apply new digital media creation Tools are professional and technical talents engaged in graphic design, online media production, games, animation production, digital video editing and digital garden landscape design.

This major is intended to cultivate high-quality talents for television stations, digital film production companies, interactive entertainment companies, advertising companies, TV channel and column packaging departments, TV drama production departments, animation companies and other film and television production institutions. Theoretical level of film and television production and digital art literacy, be able to control the most advanced digital film and television technology, be familiar with the production process of digital film and television production, have high attainments in the field of CG technology and art, and be able to plan and create digital film and television programs, and digital film and television special effects Comprehensive senior talents who combine the science and art of production, TV title design and production, and TV column and channel packaging.

In addition to the basic courses of the public ***, the main courses offered by this major are: TV screen editing, audio-visual language, TV art aesthetics, Western new media art (courses taught by foreign teachers), basic plastic arts, sculpture and three-dimensional Modeling, three-dimensional animation, computer graphics, digital audio and video production, animation movement rules, digital photography and videography, digital high-definition principles and applications, new television production technologies, digital film and television stunts, digital film and television synthesis technology, film and television editing art and practice, television Channel and column packaging, digital film and television production creation, etc.

The main courses of this major are: programming language, sketching, introduction to animation, digital graphic art, digital color art, digital three-dimensional art, three-dimensional graphic design, digital media technology and application, data structure, image processing technology , computer graphics, computer network, database system principles, scene design and performance, software engineering, Windows programming, CAD technology, JAVA language, landscape performance technology, animation movement rules, computer animation principles and technology, virtual reality technology, visual communication design , game programming, web design, digital media post-production, etc.

Employment prospects: Graduates from the digital media arts major can work in online media companies, media industry, film and television advertising industry, entertainment and game industry, animation design company, industrial product design, architectural design (architectural roaming and environmental design) Design), human settlement design and education and other industries.

I am also majoring in this major, and there is a wide range of employment opportunities after graduation. . It should be easier to find, but now domestic digital media is immature, so we should prefer all-round talents.

『8』Employment prospects of digital media art design major

1. Introduction to digital media art major

Digital media art major cultivates people engaged in digital entertainment content in the information industry Design, information information system design, software interface design, digital media advertising and communication, scientific visual design and other virtual design practices, interdisciplinary talents with scientific spirit and artistic innovation ability; students are required to be familiar with the current development status of new media and have the ability to develop based on interactive platforms Relevant knowledge and skills in digital content design and digital experience design, with professional knowledge and skills in electronic information, computer science, audio and video processing, media networks and systems, media business information processing and media security, etc., with strong practical experience Ability and innovation awareness, and master the ideas and methods of information design.

2. Employment direction of digital media art major

After graduation, students in this major can work in online media companies, media industry, film and television advertising industry, entertainment and game industry, animation design company, industrial products Work in industries such as design, architectural design (architectural tour and environmental design), human settlement design and education

Industry:

After graduation, I mainly work in new energy, Internet, advertising and other industries The work is roughly as follows:

1 New energy

2 Internet/e-commerce

3 Advertising

4 Film and television/media/art/ Cultural Communication

5 Computer Software

Position:

After graduation, you will mainly work as a graphic designer, UI designer, multimedia designer, etc., roughly as follows:

1 Graphic designer

2 UI designer

3 Multimedia designer

4 Post-production

5 Copywriting Planning

Working City:

After graduation, there are more employment opportunities in Shanghai, Beijing, Guangzhou and other cities, roughly as follows:

1 Shanghai

2 Beijing

3 Guangzhou

4 Shenzhen

5 Hangzhou

6 Wuhan

7 Xiamen

8 Xi'an

3. What are the employment prospects of the digital media art major?

The digital media major has broad development prospects. Relevant data show that the global digital media industry grew from US$15.7 billion in 1997 to US$35.4 billion in 2001. In the United States, the 2001 computer-animated masterpiece "Shrek", adapted from the best-selling fairy tale, earned nearly US$900 million from the box office and sales of related audio and video products. In Japan, there are at least 100,000 people who directly use computers to work on graphics and images, and 300,000 people receive digital animation education every year. In South Korea, animation production value ranks third in the world after the United States and Japan. The computer games and cartoons developed by these three countries occupy a large part of the global game market and bring them very generous economic income.

At present, computer stunts have been widely used in the film and television industry. For example, the box office giants "Lord of the Rings" and "The Matrix" in recent years have used a large number of computer stunts. And "Finding Nemo" is an application of full 3D animation.

Compared with developed countries, my country's digital media profession is still in its infancy, and the market demand is huge. At present, the shortage of digital media art talents in our country is about 150,000 per year. In China's digital media industry, only one branch of the TV cartoon industry has a huge market of 20 billion yuan/year. The multimedia industry has become an economic industry with considerable development scale. According to relevant experts, China's traditional media has now become very mature. With the addition of computer technology and network technology, people have higher and higher requirements for visual beauty, and the digital media industry will have huge development prospects.

"Nine" What impact does digital media art have on future art education?

As a new art form, digital media art once again reflects the characteristics of the era of combining art with unscientific and people’s demands for the development of contemporary art. Some researchers define the connotation of digital media art as: "An art form based on digital technology and modern media technology that integrates human rational thinking and artistic perceptual thinking." We know that the application of digital technology directly affects The creation of digital new media art. Although digital new media art is ultimately embodied in the form of artistic works, its technical means of expression still mainly rely on computer graphics, various software and digital programming technologies. Without digital technology, digital media art will not be able to realize its concepts and creativity, and it will also be unable to distinguish itself from traditional art in terms of creative methods, visual and other aesthetic experiences. From my own understanding of digital media art, I have realized that "digital media art" is a combination of technology and art. If I want to better master the knowledge of this industry, I can have a better future in this industry. Development must be based on the premise of fully mastering the hard indicators of each technology and giving full play to the combination of art. At this point, personal development will proceed step by step according to your own overall direction. On the basis of proficiency in the required software technology, you will read a lot about Western aesthetics, art, and design, and fully master the unique artistic expressions in digital technology. Language and techniques enable good artistic creativity and concepts to inspire people's inner aesthetic feelings. We know that digital media art is an important part of digital cultural undertakings and industries, and it is also the part with the greatest development potential. Therefore, everyone must always combine art and science in the development of digital media art, and believe that their future is not a dream.

『Shi』The development prospects of digital art

The job stability of Graphic Designer is very high. There is no doubt that during the economic boom, even if the economy declines, there will still be no big change. Impact, for example, in the past two years, the wave of large-scale layoffs in North America has had a huge impact on the high-tech industry and slowed down the development of high-tech products. Of course, it is actually a rebound from the bubble economy and cannot completely change traditional industries. Structure must not affect the design field. Everyone knows that layoffs basically involve cutting out the repetitive and unused parts, and usually the position of designer within the company is the only one. If it is laid off, it will cost a lot of money to outsource it in the future. This is why design companies can survive and develop. reason. In recent years, the Canadian economy has been in recession, but the construction industry in many cities has been highly developed. Environmental art design, commercial display design, decoration design, commercial advertising design and other fields are extremely prosperous, and a large number of positions are vacant.

On the other hand, as the amount of IT software development increases, the demand for interface designers becomes more prominent. This can be seen from the recruitment advertisements on major job search websites. It is especially fond of complex talents who understand both programming and interface design. This should attract the attention of the majority of IT professionals. In 2004, Canada's economy improved significantly, the pace of product development is accelerating, and the field of commercial art design will further develop greatly. Correspondingly, there will inevitably be a demand for a large number of professional talents. Graphic Design obviously has bright employment prospects and should be listed as A good choice for skilled immigrants to find jobs or exchange jobs!

The term digital art could be said to be completely puzzling in the past. Why? Because the two words digital and art are really alien to each other, how can they be compared? As people often say, those who study liberal arts and those who study science, one is romantic and the other is deep-rooted; there is no possibility of compatibility. But now, this situation has changed. It can even be said that this situation has fundamentally changed. Nowadays, the most fashionable word is digital or digitization. Maybe you have another opinion. You may say that "digital" should be understood as "digital technology" instead of "digital art" as you mentioned. In this way, you are back to the old path, back to the opposition between liberal arts and science. Because purely technical things cannot become fashion. Only after it becomes artistic can it become fashionable.

Digital art refers to art that is based on the development of digital technology and new media technology. It is an art that cleverly integrates human rational thinking and artistic feeling. Digital works of art must fully or partially use digital means in the realization process. Digital art works mainly include the following forms: video and interactive installations, virtual reality, multimedia, electronic games, cartoon animation, online games, online art, digital design, computer illustration, computer animation, 3D animation, digital special effects, digital photography, digital Music and music videos, etc. In other words, digital art is a multi-disciplinary interdisciplinary field that is highly integrated with art and technology, covering many aspects such as art, technology, culture, education, modern business management, etc. Then, all media culture produced by computer technology can fall into the category of digital art.

The new media art that developed and matured in the 1960s provided a new platform for artists to create in all directions, and entered a new digital art stage in the late 1990s. Globally, the vigorous development of digital art has led a new round of art trends. There is no doubt that the digital art industry is the core industry of the knowledge economy industry in the 21st century. In the United States, the sales of computer animation and related imaging products have earned nearly 10 billion US dollars in revenue; in Japan, media arts, video games, animation and cartoons and other works have led the world and become Japan's second largest industry; in South Korea, digital The content industry has surpassed the automobile industry to become the largest industry. Take a peek and see the whole thing. Through the above numbers, you can see the broad development prospects of digital art!

Now it seems that cultivating international digital art design talents is indeed important. We must not only master virtual technology and drawing, but also possess creativity, imagination, communication skills, team spirit and software engineering project management capabilities. The current talent situation in which those who understand art do not understand computer technology, and those who understand technology often lack artistic foundation must be changed, especially in highly developed North America. Then, composite talents will emerge that break down the boundaries between liberal arts and sciences, bridge science and art, and express imagination and creativity through solid digital technology.

There is a big gap between the development of digital art design in China and the international market. This makes many skilled immigrants clearly aware that this is a good employment orientation but still daunted by jobs in Graphic Design. But the reality is Digital art has not been around for a long time abroad. We are basically on the same starting line. As long as we can hear it, see it, and walk it, a journey of a thousand miles begins with a single step. This is the only way to avoid being eliminated by the times. Just keep making progress and take advantage of others' strengths to make up for your own shortcomings. Having a certain IT foundation or art foundation will make you even more powerful. Friends without any foundation can also find friends from the most basic feeling. After all, no one is born with it. designers, and we live in an era of fierce competition. If we don’t advance, we will retreat!