How to do business in Australia

The first step of doing business in Australia, the second step of doing business in Australia, the third step of doing business in Australia, the fourth step of respecting the differences in culture and consumption habits between the two countries, and the fourth step. Last year, Pu Feng entered the wine industry for the first time and imported wine from Australia for sale in China. As a result, the sales volume was far from what he expected. After careful analysis, he found that this was because he ignored the difference in red wine consumption between the two countries. "When Australians buy red wine, what they value at the same price is the brand and flavor difference of the winery." Pu Feng said that in China, because he sells wine through agent direct sales and gift group purchase, the quality of packaging has become the most important factor in selling red wine. The bottle is too short and the label color is too simple ... These conventional packaging methods of Australian red wine have become shortcomings in the eyes of domestic buyers. At the same time, the red wine that Australians are used to drinking with the alcohol content of 14- 15 is "too strong" for domestic consumers. After learning these lessons, Pufeng then made an all-round adjustment. The packaging of red wine is designed and printed in China. Before filling and exporting, the winery is required to adjust the alcohol content to 1 1- 12 degrees used by domestic consumers. The differences in culture and consumption habits between the two countries are everywhere, which is easily overlooked in overseas investment and investors need to pay special attention. Investing overseas is not as terrible as imagined, but it is not easy. "Last year, we bought Pufeng's red wine at the year-end customer appreciation banquet, which was not only drunk at the appreciation banquet, but also as a gift from Xintong to customers." Leon Wang said that although the purchase volume was small, it showed that Xintong gave practical support to entrepreneurs' overseas struggle. Previously, Xintong had also purchased sheep oil and Australian blankets imported from Australia by many customers. "At the new communication meeting, some customers take the detours they have taken as cases, which can help others avoid risks, and everyone is willing to share good investment projects." Leon Wang said that in the "immigration club" established by Xintong, many customers have found business partners. For example, a partner of Pufeng's enterprise now was found in Xintong.