The history of jeans

Jeans, named "Jeans" in English, was first recorded in 1567, which is the name for the trousers worn by merchant sailors from the Italian port city of Genoa, namely "Genoese" or "Genes". The famous name "Jeans" was officially adopted by Levi's Company from 65438+1960s. Before that, people called them "high-waist pants" and "Pantaloons".

Speaking of jeans, people naturally think of 1849 gold rush in America. At that time, the first immigrants who set foot on the American mainland were poor and had to work hard. Strenuous labor makes clothes wear easily, especially in 1849, when miners flocked to California, which formed the famous gold rush at that time. Because cloth breaks easily, people are eager to have a durable dress. At this time, some factories use Genoa canvas to produce work pants, so they call that canvas Genoa canvas, which means "Genoese". Later, the trousers made of that canvas were simply called Genoese. Later it evolved into "jeans". So durable jeans came into being. Levi's is recognized as the inventor of jeans.

1850, the 50 1 jeans produced by Levi's Company, which he founded, is the world-famous originator of jeans. In the mid-1930s, jeans, which were worn by almost everyone in the agricultural areas in the midwest of the United States, were first brought to the bustling cities east of the Mississippi River, and jeans began to enter the ranks of popular clothes.

During World War II, the American authorities designated jeans as uniforms of the American army, and a large number of jeans went deep into the hinterland of Europe with the allied forces. After the war, soldiers returned to the United States, and a large number of accumulated jeans were sold locally in limited quantities. These trousers are very popular in the local area because they are beautiful, practical, durable and cheap. As a result, local European overalls manufacturers are scrambling to imitate the original products of the United States, thus making jeans popular and popular throughout Europe. The film and television entertainment industry in Hollywood has played an important role in promoting the international fashion trend of jeans. In the famous movies during the 1950s, such as Rebellion for No Reason and Family Dream, the protagonists in the movies all wore comfortable and generous jeans. Under the influence of big-name stars who led the trend, jeans became the fashion symbol at that time. In 1960s and 1970s, the popularity of rock music and the influence of hippie lifestyle on teenagers made jeans more popular. At this time, jeans also entered the upper class, and aristocratic families competed to wear jeans. Among them, Princess Anna of England, Queen Fahd of Egypt, King Hassan II of Morocco, King Hussein of Jordan and former French President Pompidou all like to wear jeans. More dramatically, former US President Jimmy Carter also participated in the presidential election in jeans. Since then, the value of this humble denim suit has soared by a hundredfold, enduring for a long time.

In people's impression, the classic jeans should be like this: indigo blue, pure cotton twill, tight hip, low waist and short crotch design, slightly smaller trouser legs, buttons, stitching, patch pocket, nails and other decorations. However, the earliest jeans were not what people thought. Levi's, the originator of jeans, introduced 50 1 jeans, which can be said to be a classic of jeans. Let's review the evolution and development process of jeans from birth to classic:

1855- The earliest jeans had only one back pocket and no York.

1872—— It is the first time to reinforce the stressed parts of jeans with metal rivets.

1873- Jeans changed from gray to indigo. The back pocket is decorated with orange double arch stitches.

1886- changed the pattern of waist tag from dwarf to horse.

1890- plus a watch bag and a back York.

1893- whitcomb jobson invented the zipper.

1905- With the second back pocket, jeans are fixed in the form of five pockets.

1922- Add a belt loop at the belt.

1926-Lee Company produced the world's first zipper jeans.

1937- The rivet in the back pocket is hidden inside.

194 1 year-the rivet on the lower part of the front placket of jeans was cancelled. During World War II, the bow of the back waist and the rivet of the watch pocket were removed, and the double arch seam of the back pocket was replaced by a printed similar pattern. A laurel leaf replaced the sign of "l. s&"; Company terms.

1947- Arched suture reappearance.

1950- In order to keep up with the fashion trend, the trouser legs were cut into thinner styles.

1955- Start production of 50 1 zipper jeans.

1959- Pre-shrunk jeans developed.

1966- Fix a short strip trace instead of a rivet at the corner of the back pocket.

197 1 year-the red sign was changed from "Levi's" to "Levi's".

1983- due to the improvement of loom technology, the width of the door is widened and the red hem disappears. In the 1990s, with the rapid development of science and technology, the technology of making jeans has been greatly improved, and with the accumulation of time, jeans have today's perfect structure.

The exact date of the birth of jeans is1May 20th, 873. On this day, the Patent and Trademark Office granted two immigrants, Levi Strauss and jakob davies, their work clothes patents. This kind of overalls is made of a kind of denim, which has been reinforced when sewing, and the trouser pockets and trousers doors are all made of brand-new copper buttons. The idea was put forward by Davis, a tailor in Nevada. Davis is a customer of Strauss. Strauss is the owner of a small department store. Strauss hopes to use this new trousers style to meet the requirements of gold miners, because gold miners often complain that their trousers can't hold gold particles inside.

Because this kind of trousers that can hold things is so popular, he has to apply for a patent for it soon, but to realize this dream, Davis still needs 62 dollars. Davis came to Strauss's house for help when he was in trouble. The shrewd businessman Levi Strauss gave him the money without saying a word. Because he knew in his heart, as Davis assured him, because of the huge economic potential of this new work clothes, the two of them would definitely make a lot of money.

No matter how clever these two businessmen are, they didn't expect their future income to be so much. Not only that, with the passage of time, the clothes they designed were no longer the clothes worn by people who did rough work, but began to spread to other places, and finally people all over the world put them on. From shepherds, workers and students to wealthy entrepreneurs, athletes, artists and members of the royal family, they all wear this kind of clothing. It can be said that it has now become a symbol of the 20th century. Who would have thought that the patent fee of $62 would get such a high return?

As Levi's website said, it wasn't that miners didn't wear pants made of coarse cloth before, but the latest one was that the first batch of jeans used metal buttons. This is the real jeans that people all over the world see today. However, the first batch of trousers that were firmly sewn and welcomed by workers were named "denim tight waist overalls" because they were really called "jeans" after 1960. At that time, the generation who went out to work especially liked to call it that. At present, no one knows when the first pair of "waist-tied denim overalls" was sewn and sold, because the company lost all its historical files in the 1906 San Francisco earthquake. People can only be sure that it was a day in 1873. It was 130 years ago. Levi Strauss didn't live long enough for his company to try its best to recover from the earthquake. He died a few years before the earthquake. Davis didn't live to that time either. Many years ago, he sold some shares in the company.

If we look at the history of the company, it is not difficult to find that the popular 50 1 model is the continuation of the first batch of jeans produced by 1873. Later, various styles of jeans appeared on the market, but none of them were as popular as this brand. With the passage of time, after the company's patent period expired, many companies appeared, which also produced pants made of this fabric. At present, tens of thousands of factories in the world produce this kind of work clothes, and more and more people wear them. Especially after movie stars and singers put them on many occasions, jeans seem to be everyone's uniform. It is no exaggeration to say: men, women and children wear it. Which family doesn't have many denim clothes in the closet? This shows its popularity.

Nowadays, jeans are constantly innovating, and washed jeans, patched jeans, raw jeans and various denim tops can be seen everywhere in the market and on the street. Cowboy clothing generally gives people a firm, rough and energetic feeling, which is suitable for work and leisure. Although cowboy culture has been popular in the United States and European countries for many years, today cowboy clothing is still a popular choice in other parts of the world. According to experts, with the development of economic globalization, the status of cowboy clothing in world trade will remain enduring.

Top ten jeans brands

Levi's: As the "originator" of jeans, it is one of the most famous names from the western United States. 1853, LeviStrauss, a young Jewish businessman, tried to make a batch of trousers with low waist, straight tube and small hip circumference to deal with the backlog of canvas and sell them to gold miners in San Francisco.

Li: Li is one of the three classics of American cowboy culture. Always maintain a consistent practical and fashionable attitude. Li played an important role in the evolution of jeans from practicality to fashion.

Calvin Klein:Calvin Klein is the largest designer brand in the United States and has won four famous clothing awards in succession. The brand has always adhered to perfectionism, and every Calvin Klein fashion looks perfect.

Texaco Apple Brand: Texaco Apple Brand is the flagship brand of Texaco Group. Texwood Pingguo brand has always been committed to leading the trend of denim clothing, from the first generation of stone blue jeans to the latest Apple Cool jeans Pingguo cool cow, which has been well received by all walks of life.

7 For all mankind: This is the favorite jeans brand of most Hollywood stars. With the idea of trying to break the stereotype that jeans are not the same as fashion, young designer Peter Koral founded the high-end jeans brand "7 for all jeans" in 2000, and chose to adopt the fusion method of "Japanese imported raw materials, European technology reference and local manufacturing" to produce a series of fashionable jeans with excellent quality in California.

Diesel: In 1970s, the whole world was shrouded in the panic of energy crisis. Diesel was a precious energy source at that time, because it was better than gasoline in driving engines and was relatively easy to obtain. Two Italian designers, renzo rosso and Paolo Germano, hope that their brands can become the innovative energy of fashion like Desai, so they jointly founded the brand "Desai".

G-Star: Hundreds of years ago, the Dutch won the maritime hegemony with their proud shipbuilding technology. Now, the Dutch have won enthusiastic praise in the cowboy market with G-Star. 1992, JOS VAN TILBUR invited PIERRE MORISSER, a cowboy design expert who had worked for LEE, to join him, thus establishing the brand's "simple and sexy" design style. 1994, Gap Star was officially renamed as G-Star, which established a distinct self-image in the world clothing industry.

Gap: the family history of gap is similar to that of DSQUARED2. Just because old Fisher couldn't find a jeans style that suited him, he simply became a designer himself and produced trousers that fit and are durable for himself.

Guess: The four marciano brothers, who want to be American, came to California from the famous king of thailand in the south of France, and proved their brand-new concept with a pair of Marilyn Jean jeans that condensed their efforts. Unexpectedly, their works are very popular. Guess, founded in 198 1, embarked on the road of professional jeans production and started the grand goal of creating a fashion transnational map with brands.

Giorgio Armani: Giorgio Armani's position in the fashion world is as unshakable as the godfather of the master. His understanding of fashion is always ahead of others. As a member of the unparalleled denim trend in today's fashion world, Armani's denim series is highly regarded for its "fashion and practicality" characteristics. In 2008, Armani jeans incorporated a lot of leather collage elements into jeans, which was full of fashion flavor.