What does kol internet celebrity mean?

KOL is the abbreviation of Key Opinion Leader, which means key opinion leader. It is regarded as a relatively new marketing tool that leverages the advantages of social media in terms of coverage and influence. Fans of KOLs are very sticky and agree with them in all aspects of their values. Therefore, the recommendations of such people have a halo, and fans will really read them carefully and like them.

KOL refers to "activists" who often provide information to others in interpersonal communication networks and at the same time exert influence on others. They play an important intermediary or filtering role in the formation of mass communication effects. . The military expert Zhang Zhaozhong who opened Weibo has many fans on Weibo. Every Weibo or military comment will receive comments and likes from many netizens, and his popularity is no less than that of an Internet celebrity.