What is better to start a business in Thailand?

What is better to start a business in Thailand? Here are two suggestions:

If you are selling things, it is recommended to sell very distinctive things in the city, because Thais love shopping malls, where they can almost be completely satisfied!

If you open a shop, I suggest you serve the people of China. For example, you should open a China restaurant near a school with a large number of China students. This is pure China flavor, because Thai food is unpleasant, either sweet or spicy, or fishy. So many foreign students like to cook and cook Chinese food in the dormitory.