Who is the richest man in Xinjiang?

Sun Guangxin, the richest man in Xinjiang from a fortune of 3,000 yuan

Sun Guangxin served in the army for 9 years and participated in the 1979 self-defense counterattack against Vietnam. After retiring, he used 3,000 yuan in resettlement fees to start his own business: he opened the first seafood restaurant in Urumqi, flying seafood there from the southeast coast.

After that, he quickly expanded his business to the entertainment industry. During the oil exploration boom in the early 1990s, Sun Guangxin turned to the trade of oil exploration equipment. His company has also invested in the real estate industry, providing homes for a quarter of Urumqi's population. Relying on Xinjiang's rich natural resources, Guanghui Group has established a specialized quarry. The group currently has 20,000 employees.

Related links Sun Guangxin, born in December 1962, is from Pingdu, Shandong. Demobilized soldier, senior economist, graduated from Xi'an Army Academy. Graduated from the Graduate School of the Chinese Academy of Social Sciences. Economic consultant for the Midwest region. One of the top ten outstanding young people in the country, and won 19 titles including the "National May 1st Labor Medal" and China Business Master.

Xinjiang Guanghui Industrial was founded in 1989. It currently has assets of 5.362 billion yuan and 19,396 employees. It has 7 major groups and 57 subordinate companies. It is a large modern enterprise integrating building materials, real estate and other industries. group. The company has successively won the titles of "National Top 100 Corporate Image Standard Units", "National Star of Glory", and "Top Ten Powerful Enterprises in Xinjiang", and has been hailed as a banner of non-public enterprises in Xinjiang by the autonomous region party committee and government.

In May 2001, the China Securities Journal and the Enterprise Research Center of Tsinghua University ranked the growth, comprehensive performance, profitability and solvency of more than 1,100 listed companies in China. "Guanghui "Shares" ranks among the top ten in terms of comprehensive growth performance and profitability, becoming one of the best listed companies in China.

Guanghui's growth rate is called the "Western Myth" by people. Sun Guangxin is called the person who created the "Western Myth" by economists, and his development model is called "Guanghui" by economists. Model" has attracted widespread attention in the economics community.

Guanghui Enterprise Group pursues "people-oriented" and regards talents as the company's greatest capital. Be willing to spend money on attracting talents. In the past 12 years, not only has a group of people with entrepreneurial qualities grown within the company, but it has also been awarded the title of "Market Economy School".

I once wanted to be a general

In 1962, Sun Guangxin was born in a multi-ethnic courtyard in Urumqi, Xinjiang. My father was a shoemaker who "blindly flowed" from Shandong to Xinjiang. There are 5 brothers and sisters in the family. Apart from him, the highest educated person in the family does not even have a high school diploma. Sun Guangxin, who failed the college entrance examination, went to the army. From there, he was admitted to the military academy and became the only person in his family with the status of a cadre.

"When a person is alive, he must make progress." Sun Guangxin wanted to be a general since he was a child. Sun Guangxin was very strong in the army. He set himself the "199230 Division Commander Plan" (that is, when he was 30 years old in 1992 The goal of becoming a division commander and then a general). He entered the military camp at the age of 18 and stayed in the army for 9 years. When the tide of reform has surged from rural areas to the whole country, the spring breeze of reform has passed through Yumen Pass, blowing all over the north and south of the Tianshan Mountains, and also blowing against the military camps. It quickly changed people's old thinking trajectory and recalibrated Sun Guangxin's life direction.

In the mid-1980s, superior leaders sent Sun Guangxin to a certain repair shop as acting instructor, specifically in charge of production and operations. Sun Guangxin took seven or eight trucks from Urumqi to Lanzhou to transport aluminum ingots and other materials. The round trip took eight or nine days and earned the company five to six million yuan in half a year.

This incident deeply shook Sun Guangxin. The economic kingdom is no different than a glorious life path. With his feet on 1/6 of the western land of the Chinese nation, 27-year-old Sun Guang's confidence rose to a more majestic movement: "I will use 15 years to create a national first-class enterprise."

His request for job transfer was not approved and he asked for demobilization again. After many twists and turns, the young officer was finally allowed to be demobilized one day in March 1989, and received his 3,200 yuan demobilization fee.

It was a difficult start at the beginning of the business

He used the demobilization fee and several partners who had come down from the army to borrow more than 30,000 yuan from here and there to start a business in Urumqi. A company named "Guanghui". It means "accepting the wealth of hundreds of families and making friends all over the world". From then on, Sun Guangxin raised the sail of his life in the business world.

The company opened on May 2, 1989. do what? After months of fumbling around, he came up with the idea of ??selling. At this time, advertisements placed by Sichuan Engineering Machinery Factory and Qinghai Bulldozer Factory in Xinjiang newspapers attracted him. After further investigation, he learned that the sales momentum of these two factories in Xinjiang is very poor. Each factory only sells 5-6 machines in Xinjiang every year. Sun Guangxin recommended himself and asked to be the sales agent of the two factories in Xinjiang. However, the factory representative in Xinjiang believed that he was self-employed and unreliable. In the end, an agreement was reached. Sun Guangxin assisted in sales and paid him a 2% commission for each bulldozer he sold.

He just did it. Relying on his background in mechanical studies and his eloquence as a military instructor for more than a year, he set out on the journey with an address book of enterprises in Xinjiang in hand. The address book in hand is a guide, and the 1.6 million square kilometers of territory is the position. Wherever there are factories and big companies, his footprints will go there.

In order to save money, he carried half a bag of naan on his back, a can of chili noodles and a bottle of pickles, got on the bus and hit the road. When it was time to eat, the passengers came into the restaurant one after another. Some wanted to make noodles, and some wanted to grab rice.

He patted the shriveled money bag, took out a dry naan from the flour bag, a bowl of tea, hid aside for a meal, and then got in the car. In order to save money at night, I stayed in a hotel on a big bunk bed shared by dozens of people. Sometimes buses and buses only go to the county town, and there is no transportation to the countryside and the group field, so Sun Guangxin takes trucks, horse-drawn carriages, donkey carts, or even walks. He would be thankful if he could rent a bicycle near the hotel.

He went through wind and sand and rain for half a year and traveled more than 100,000 kilometers. It was four times more than the Red Army's 25,000-mile Long March. More than ten kilograms of meat were lost, several pairs of shoes were worn out, and several clothes were soaked with sweat. However, he persuaded users to order 103 backhoe loader bulldozers. This amount is the sales volume of these two manufacturers in Xinjiang in 10 years. Sun Guangxin’s energy impressed the manufacturers. Not only did they immediately pay him more than 600,000 yuan in labor fees, they also hired him as the factory's general sales agent in Xinjiang and gave him a turnover of 5 machines. When the second batch of goods is received, the payment for the first 5 units will be paid in full. This means that Sun Guangxin has more than 2 million yuan in liquidity.

Succeeded in the first battle and switched to entertainment industry

Sun Guangxin won the first battle in the sales field, but he did not dwell on the temporary joy. He also planned the corporate economic development strategy as a soldier. He first seized the favorable opportunity and launched an attack on the hotel and entertainment industries.

In the late autumn of 1989, a Guangdong restaurant in Urumqi, which mainly sells Cantonese cuisine, suffered from poor management and the owner ran away with debts. The decisive Sun Guangxin realized that this would be a starting point for "Guanghui". He immediately found the former boss's assistant with his deputy. After a night of analysis and calculation, he finally purchased the Guangdong Restaurant for 670,000 yuan. They also hired five chefs from Guangzhou with high salaries, and also flew in live seafood from Guangzhou.

Xinjiang people who are accustomed to eating mutton and beef shy away from live crabs, live snakes, fresh shrimps, etc. No one wants to pay high prices for meals. Guangdong Restaurant lost 170,000 yuan in just 4 months of operation. With no other choice, Sun Guangxin had no choice but to go into battle naked and personally serve as the front office manager. He also launched a fierce publicity campaign, printing a large number of promotional materials and sending them to major departments and companies. For a time, Guangdong Restaurant was bustling with traffic, and whether one could dine at Guangdong Restaurant became a symbol of noble status. In less than half a year, the debt of 670,000 yuan was paid off in full.

Then, Guanghui Company outflanked technically and advanced tactically, and successively invested in the establishment of "Disneyland", "Hong Kong Food City", and "Disneyland", which were representative of Urumqi's catering and entertainment industry at that time. Eight entities including "Sunshine Hotel" and "Arc de Triomphe Entertainment City" pushed the entertainment level of Urumqi to a new level, achieved a comprehensive victory in the first battle, and kicked off the great economic development of Guanghui Company.

Knowing the details and starting foreign trade

When he was the front-of-house manager of a Guangdong restaurant, Sun Guangxin once silently observed and analyzed the structure of people who often came to the restaurant to eat, and gradually discovered that the guest of honor at banquets for big families was often Petroleum. system personnel. This aroused his curiosity. After some investigation, we found out that Xinjiang's petroleum industry, which is undergoing large-scale development, has billions of domestic and foreign trade transactions every year, thus attracting a large number of domestic and foreign merchants. Sun Guangxin secretly thought, these Chinese and foreign businessmen are so far away from Xinjiang, and we are staying at the door of our house, why can't we be the first to get the moon when we are close to the water?

He took advantage of the convenience of his job to chat with these merchants in the oil system, and often paid for them personally. Over time, he became a close friend. Finally, they suggested that Sun Guangxin should go into the oil business and took the initiative to provide him with connections and find agents. The first business was to import a batch of oil drilling spare parts. After receiving the order, Sun Guangxin made several trips to Beijing single-handedly. In just over 3 months, he made a business of more than 900,000 yuan, with a net profit of 230,000 yuan.

After a small test of his skills, Sun Guangxin quickly determined the direction of the "Second Economic Battle", seized the opportunity of the great development of Xinjiang's oil trade, and worked hard to join the international trade circle.

At the same time, the company established an import and export trade development company accordingly and took the initiative to cooperate with two large mainland companies with import and export rights: China Land Petroleum Technology Development Company and China Electronics Import and Export Corporation. Form partners and become their branches in Xinjiang. It developed initially in 1990-991 and developed rapidly in 1992. The import and export trade alone amounted to more than 87 million US dollars, accounting for one-sixth of Xinjiang's import and export trade volume that year, equivalent to the total annual trade volume of the 13 companies under the Xinjiang foreign trade system. In the past two years, Guanghui Enterprise's oil trade turnover has reached 100 million, laying a solid economic foundation for the company's further development.

Comed from behind and joined real estate

At the age of 31, Sun Guangxin joined real estate and built the Guanghui Building, the tallest office building in Urumqi at the time. It was early 1993, and he had just entered the real estate industry. At that time, Nande in Sichuan and Feilong in Shenyang were very well-known in the media. It was said that their scale and efficiency were pretty good. Sun Guangxin thought that he should learn from them.

Sun Guangxin applied for the position of administrative minister in Shenyang Feilong and the director of the general office in Nande. Sun Guangxin said that he went to these two companies mostly for the purpose of learning. After successfully applying, I worked at each of the two companies for seven days and then left. Because he thinks he knows everything he needs to know. Returning to Xinjiang, he declared at the company team meeting: "In less than five years, we will surpass them."

In this way, Guanghui Company has the courage to catch up with latecomers, invest funds in real estate, and expand Guanghui Company’s “third economic battle”. With extraordinary scale and speed, and by borrowing popular overseas methods, they were the first to launch a multi-year installment sales method for 50,000 square meters of commercial housing in the five northwest provinces.

Now, 3 out of every 5 commercial housing units in Urumqi are developed by his Guanghui Company. Fifty percent of his wealth comes from real estate. All of Guanghui's 54 middle-level employees are millionaires or above, more than half have tens of millions, and 15 are billionaires.

The King of Stone is Never Satisfied

Before people came to their senses and were still immersed in the smoke of the overwhelming Guanghui Enterprise real estate battle, Sun Guangxin adjusted the strategic development of the enterprise The focus is to comprehensively promote the enterprise group from the tertiary industry to the secondary industry and start building the largest granite stone processing center in Asia.

Granite decorative materials have a decoration history of more than 200 years in the world. But today it is still the best decorative material in the world's construction industry, and the market is getting bigger and bigger, but the resources are becoming increasingly depleted. However, granite reserves are very abundant in Xinjiang, accounting for 1/6 of the national reserves.

In 1994, Guanghui invested 430 million yuan in the stone industry for five consecutive years, carried out six phases of expansion, introduced a complete set of five production lines with internationally advanced levels, and successively developed products with fine crystallization, uniform color and strength. There are more than 20 stone varieties with characteristics such as high height and small particles, including "Xinjiang Red" and "Tianshan Green". Thirteen key products including "Snow Mountain Green" and "Purple Cloud Star" are known as "Western Treasures". With its strong market impact, it has established more than 30 model projects with an area of ??more than 5,000 square meters in China in a short period of time, such as Beijing Sunshine Plaza, Shanghai Shenhua Building, Guangzhou American Bank Center, and Tianjin Minghua International Building, and has become the Ministry of Construction It is the only stone brand among the "listed products with quality standards in China's building materials industry".

Guanghui Group adheres to the market-oriented approach, bases itself on a high starting point, pursues leap-forward development, and wins with "big, high-quality, refined, and new", and takes signing large orders, supplying large boards, and grasping large projects as its motto. The main direction of attack was to sign a 90 million yuan supply and marketing contract with Nanjing Construction Bank in one go. Investors from the three major international airports in Beijing, Shenzhen and Shanghai Pudong have confirmed Guanghui Stone among many stone merchants. In the pursuit of excellence, Guanghui Group has become the leader of Xinjiang's stone industry. It has also expanded rapidly, with an annual production capacity of one million square meters. It has become a large-scale modern enterprise integrating mining, processing and sales, with equipment, scale, quality, Sales volume and many other indicators rank among the top among stone companies in the country. At present, Guanghui Stone Company has been approved for listing. They plan to expand the production scale to an annual output of 1.5 million square meters in three years, realize profits and taxes of 300 million yuan, and make Xinjiang the largest stone development base in Asia.