Who is Zang Jian?

"Dumpling Queen" Zang Jianhe: Taking jiaozi to the World

China people love to eat jiaozi, and jiaozi in China is also famous in the world Chinese community. But it is a Qingdao girl who lives in Hong Kong who really makes jiaozi a big industry. Her name is Zang Jianhe, and she is called "Zang Girl".

Today, Zang Jianhe has become a household name in Hong Kong, known as the "dumpling queen", and her deeds have also been made into movies. However, people are still willing to call her "Zang Girl".

"Little jiaozi contains profound China culture. I want to spread this culture through jiaozi, so that not only people in China, but also people in the world can eat jiaozi at Wan Chai Pier. " In the "cool" bar of Kerry Hotel in Beijing, Tibetan girls revealed their ambitions to reporters.

In order to make China people eat jiaozi, she cooperated with American food giant General Mills to set up production bases in Shanghai and Guangzhou. At present, the dumplings at Wan Chai Wharf account for half of the frozen foods in South China, and have reached a market share of 20%-25% in Beijing. In order to make China jiaozi accessible to people all over the world, she will take the "Wan Chai Wharf" with annual sales of 100 million yuan in China, and start to explore the world next year, and export a series of frozen foods from Wan Chai Wharf to South Korea, Japan, Singapore and Australia for the first time.

From a weak woman who lives in Hong Kong without food and clothing but has to raise two children to the famous "dumpling queen" in Asia, Miss Zang's experience is full of legend. How this legend draws her life trajectory may be found in the progressive figures of "12345".

The Difficult Birth of "One" Brand

Nurses, dishwashers, car washers, street vendors, street dumpling queens, and outstanding women entrepreneurs in the world all belong to Zang girl.

1977 In late autumn, Tibetan girl quit her job as a nurse in Qingdao and went to Thailand with her two daughters. A husband and his extended family went three years before her. However, it is not the cowherd who wants to weave the girl's happy magpie bridge. Because there is no boy, the mother-in-law has ordered her husband to marry another wife. Unable to stand family discrimination and the life of two women and one husband, Zang girl took her two daughters to bid farewell to her family and came to Hong Kong.

Until now, when people asked her if she blamed her mother-in-law and her husband, Zang girl said calmly, "I didn't complain, only appreciated. They didn't compete with me for my daughter, which is also a great driving force for my future survival and success. "

The Tibetan girl who was frustrated in finding a husband did not return to Qingdao, but chose to stay in Hong Kong. She wants to prove with her own actions that she can raise her two daughters by herself. Because she didn't know Cantonese, Zang began to find jobs in Hong Kong that didn't require much communication, such as washing dishes, washing cars and personal care. This weak woman has tasted almost all the bottom jobs in Hong Kong.

If it weren't for an accident that almost paralyzed her, maybe Miss Zang would work at the bottom for a lifetime. At that time, she was working as a handyman in a restaurant. Unfortunately, she was injured and broke her waist. The cruel boss not only refused to admit that she was injured at work, but also mercilessly fired her. Zang girl resolutely filed a lawsuit with the court and won the case. However, this competitive Shandong girl simply refused the restaurant owner's compensation of 30 thousand yuan, as long as she got the 4500 yuan she deserved. Later, Miss Zang, who always insisted that "others would rather be jealous than pitiful", refused the help of the Hong Kong Social Welfare Department. Because she doesn't want to be a burden to this society.

For the sake of her daughter and life, Miss Zang, with her unique skills, pushed a car to the Wan Chai Wharf, the transportation hub of Hong Kong at that time, and sold her "Beijing jiaozi". But "Beijing jiaozi" is just a general term. Business is booming. Someone reminded her to give jiaozi a name, so she added four words "Beijing jiaozi" to the trolley: Wanchai Wharf.

Since then, Zang girl named the pier selling dumplings as a vendor as the dumpling brand-Wan Chai Wharf was officially born.

Two turning points of success

There is an old saying, "Opportunity favors those who are prepared". For Miss Zang, perhaps this sentence should be changed to "Success favors businessmen who study jiaozi patiently".

Miss Zang is lucky. In her pioneering process, two important turning points contributed to the "Wan Chai Wharf" becoming a famous brand in jiaozi.

Successfully entered the Japanese department store.

Jiaozi, which has been sold in Wan Chai Wharf for several years, has cultivated a group of loyal consumers with its unique taste. By chance, the spoiled and picky little daughter of a Japanese department store owner ate 15 "Wan Chai Wharf" dumplings in one breath. Savvy Japanese businessmen immediately realized that this "Wan Chai Wharf" was no ordinary jiaozi, and it must have its own unique magic. When the boss found Miss Zang, he found that she was just a vendor setting up a stall at the pier. I can't believe it. Naturally, the negotiations could not be carried out, and the Japanese department store owner left without cutting in line.

However, the daughter of a Japanese department store owner's preference for dumplings at Wan Chai Wharf prevented him from giving up this kind of dumplings to make money. The next morning, the boss made an appointment with Miss Zang to produce jiaozi in the factory of Japanese department store. Japanese department stores repackage their products and operate them as products of Japanese department stores. However, in this second round of negotiations, Zang refused: "The brand I worked so hard to build is gone. I handed in the recipe and couldn't even be a hawker when I was kicked out. "

In the third round of negotiations, the Japanese side agreed to keep the "Wan Chai Wharf" brand, but the address and telephone number could not be typed on the package. Zang refused: "By listening to customers' feedback at any time, the taste of jiaozi has been improved. Without an address and telephone number, how can we communicate with customers to ensure product quality? "

The Japanese boss made a concession and was finally forced to agree to all the requirements of Zang girl, keeping the brand, phone number and address. Interestingly, when the Japanese boss asked her how much it was to wholesale Japanese-owned department stores, Zang actually proposed a "sky-high price" of "twelve and a half boxes". You know, the retail price of a box of jiaozi at that time was "eleven boxes". The Japanese department store owner who has been operating in Hong Kong for 28 years admits: "You are the first and last supplier to sell goods to me at a wholesale price higher than the retail price."

With the comprehensive distribution of goods in hundreds of supermarkets in Japanese department stores, "Wan Chai Wharf" dumplings quickly became the first brand of quick-frozen food in Hong Kong. Up to now, Wan Chai Wharf has occupied 65,438+000% of the fresh jiaozi market and 30% of the frozen jiaozi market. This is almost impossible for Hong Kong supermarkets that don't like to be monopolized by one commodity.

Joint venture American General Mills

If the cooperation with Japanese department stores has turned Wan Chai Wharf from a peddler into a small factory, then their cooperation with pillsbury Food Company of the United States has made the jiaozi production in Wan Chai Wharf achieve a breakthrough turning point to a modern factory.

1996 Zang girl, who has become a minor celebrity in Hong Kong, has received cooperation invitations from numerous companies, but they have all been declined. Because Tibetan girls can't accept their seemingly charitable "big company mentality". However, there is an American food company in pillsbury that is very persistent. From contacting my daughter to contacting Zang girl herself, I finally took Zang girl to visit the United States with the best air tickets and the best hotels. "Looking at the advanced equipment and orderly management of American food companies, I promised to cooperate with them before leaving their factories." It is obviously much easier for Zang girl to recall this story than to cooperate with Japanese department stores. "A large international food company invited me to cooperate with me. People always can't understand why I only emphasize how to make the brand of Wan Chai Wharf, but I didn't mention how much money I can earn?" Zang said, "I know that Americans are sincere in cooperating with me. They can really realize my dream of selling jiaozi to Chinese mainland and then to the whole world. This is beyond my own ability. "

65438-0997, Wan Chai Wharf and pillsbury Food Company formally established a joint venture company. Since then, with the help of the powerful financial strength and management level of American General Mills Company, Wanchai Wharf has stepped out of Hong Kong and started to enter the vast market in China.

Layout of "Big Three" Production Bases in China

Wan Chai Wharf, Hong Kong Headquarters, Shanghai, Guangzhou and Beijing, the production bases in these places are as full and solid as jiaozi in Miss Zang's hands, and Miss Zang wants to spread these "jiaozi" all over the world.

So far, "Wan Chai Wharf" has built three large-scale bases, which is also an important step for Zang girl to build a global plan.

1985, Miss Zang worked as a hawker for several years and finally opened the first factory in jiaozi. With jiaozi's entry into Japanese department stores in Hongkong, she has successively opened three jiaozi factories or factories in the front and back. On the eve of Hong Kong's return to China, when many people emigrated overseas, Miss Zang was quietly preparing to set up her first modern large-scale factory. Finally, in 1996, a modern factory building of 1200 square meters was built in Hong Kong, which is an inch of land and gold. This has also enabled the "Wan Chai Wharf" to achieve a qualitative leap.

Three years later, on 1998, Zang Girl and pillsbury Food Company of the United States jointly established a factory in Pudong, Shanghai, with a total investment of100000 US dollars, and "Wan Chai Wharf" dumplings officially entered the mainland market.

While building a factory in Shanghai, the Guangzhou production base also started construction. This month, the Guangzhou factory has been officially put into production after renovation and expansion. Zang girl revealed that although it occupies 20%-25% of the market share of frozen products, Wan Chai Wharf has no production base in Beijing. However, Zang, a girl who looks at the world market, will not let go of this fat meat. She said: "The base for building a factory in Beijing has been selected, and a new production base will be built in Beijing next year."

With the completion of several production bases, the output of Wan Chai Wharf will further increase, and it will be exported to Japan, South Korea, Singapore, Australia and other countries that need strength first next year. By then, Wan Chai Wharf will finally start to go global.

"Four Relationships" Theory in Enterprise Management

At the beginning, as long as the boss's salary didn't need compensation from the boss, Zang girl was able to make dumplings at Wan Chai Wharf into a large-scale industry, and the success of enterprise management was the main reason. How to treat employees, products, customers and society, the four "relationship theories" practiced by Zang girl have made her miracle today.

To employees: "Goodwill Ambassador" said

1997 At the beginning, Pillsbury Food Company of the United States quietly sent a famous consulting company to inspect its factory before cooperating with Miss Zang. Afterwards, the company wrote in the investigation report: "As a consulting company 10 years, I have never met a company with such a close relationship with employees as Zang Girl."

In Zang girl's heart, she always thinks that she should care for and respect employees from the heart, help them solve their difficulties and make them feel safe. Moreover, the sales staff of "Wan Chai Wharf" should be the bridge to communicate with customers on behalf of the company, and also the goodwill ambassador of "Wan Chai Wharf" dumplings.

On Product: "Conscience"

Although the profit of bulk quick-frozen jiaozi is high, Miss Zang refuses to make this product until now. Because she doesn't want to give customers food without quality guarantee. Zang girl told reporters angrily, for example, some frozen jiaozi factories tore up the packaging bags and sold them together with bulk jiaozi after the frozen jiaozi in bags expired. Such an enterprise has no conscience at all.

At "Wan Chai Wharf", all employees work as meticulously as Zang girl. Miss Zang said to employees on various occasions, "We didn't feel any pressure when we bought jiaozi for ourselves, but when we went out to sell jiaozi to our customers, jiaozi to Hongkong people and jiaozi to China people, our burden became heavier and heavier. We must remember that people who do food business must have a conscience to do business. "

In the business history of Zang Girl, only one person was fired. At that time, Miss Zang was very famous in Hong Kong. A chef said to her, "Your products sell well. With your reputation, people will buy it. Just do whatever you want. Why is it so true? " It is precisely because the chef is not serious about the product that Miss Zang resolutely "fired" him.

Say "don't offend" to customers.

"I can offend my employees, but I must not offend my customers." This has almost become the mantra of Zang girl.

When I was a hawker at Wan Chai Wharf, once, Miss Zang found that a customer had left dumpling wrappers in a bowl after eating jiaozi. She asked why, and the customer said rudely, "Your dumpling skin is as thick as a quilt, so how can people eat it!" It is this kind of criticism that Zang stayed up for three days and nights, improved the formula of dumpling skin and finally rolled out a thin dumpling skin. So, she waited for customers at the dock every day and finally found customers in the crowd. When he got a bowl of jiaozi made by a Tibetan girl, he couldn't help saying loudly, "Delicious! Delicious! "

Zang girl said that career and customers are like the relationship between children and parents. If children behave well, they will be praised and encouraged by their parents, which in turn will encourage children to do better. "Wan Chai Wharf" grew up with the encouragement of customers. If I can't do well on the basis of customers' trust, support and care, I will be sorry for them, which forms a sense of responsibility.

On success: the theory of "harmony between man and nature at the right time"

In a book, Zang girl wrote: "Success is what everyone yearns for, but to get the care of the god of success, it is inseparable from the weather, location and people."

On August 2nd, 1998, the just reported "dumpling queen" Zang girl was surrounded by laid-off women workers in Shanghai. As expected by the Shanghai Women's Federation, this Hong Kong billionaire has close communication with laid-off women workers in the Mainland, and Zang girl is influencing these laid-off sisters who are struggling to start a business with her own struggle.

The Five Classic Quotations of Tibetan Girls

In the interview, the Tibetan girl bursts with sparks of wisdom from time to time in her narrative, which makes the reporter sound amazing. Miss Zang has no culture, and she doesn't know how to speak like a book, but she has a philosophy in her ordinary speech.

What is recorded here are five "classic quotations" that the reporter inadvertently said when chatting with Zang girl.

-I always greet old and new customers. I don't think I'm doing business, but getting together with friends.

-All brands in the world can't achieve permanent success simply by advertising. However, almost all brands have to rely on strong advertising as a support point. I can proudly say that my products are not famous brands that started with advertisements, but grew up with the reputation of customers. Because advertising is only the behavioral awareness of merchants, word of mouth is the market driving force for customers to choose.

-Fear of failure, not success. The worse the failure, the stronger the power to inspire people to succeed.

-A woman's attitude and will in difficulties will affect a child's life. As a mother, you must have some spirit.

Life is like climbing a mountain. Today, I am half done, but I am not satisfied. I don't think I succeeded, because there are still people ahead, and an entrepreneur will never reach the top.

The entrepreneurial history of Tibetan girls

1978, Zang Jianhe started selling handmade dumplings at Wan Chai Wharf in Hong Kong.

1985 the first wanchai pier dumpling factory was established in hong kong.

1997 American pillsbury food company (now merged with American General Mills Company) invested in "Wan Chai Wharf" to build production bases in Shanghai and Guangzhou.

1998 Established a frozen food joint venture company in Shanghai in March.

In July, 1998, hand-wrapped "Wan Chai Wharf" dumplings and wonton were listed in Shanghai.

1September 1998, hand-wrapped "Wan Chai Wharf" dumplings and wonton were launched in Beijing and Guangzhou.

1998 65438+ hand-wrapped "Wan Chai Wharf" dumplings were launched in February.

In September of 200 1 year, the improved version of "Wan Chai Wharf" wonton was re-listed.

/2003/ 10/30/000659585 . shtml