Levi's milestone

In the history of 150 years, Levi paid attention to the original commemorative creation and established its supreme position in the field of jeans.

1847 Levi's founder Levi's, 18 years old, immigrated to the United States from Germany.

LeviStrauss was founded in San Francisco on 1853. CO company made the first pair of jeans from canvas.

1855 LeviStrauss replaced the earliest canvas with denim with blue warp and white weft imported from France.

1873, Levi's registered the first trousers with a striker to fix the seam of the trouser pocket. Since then, the word "jeans" has been used to refer to twill pants.

1890 Levis &; CO company coded jeans for the first time, and the world-famous 50 1 was Levi's first jeans model.

S506XX started production on 1905 (LOTS506XX was officially produced on 19 17). At this time, the first generation jacket pocket was produced without cover, and the cheap version of jacket 2 13 was produced.

1928 S506XX and 2 13 put the lid on the pocket 1936: the products with REDTAB started to be produced.

S506XX was in 194 1 year, and the cover was removed, but REDTAB, 2 13 was still discontinued (representing the discontinuation of cloth labeling and black concentric hollow buttons).

1944 S506XX laurel buttons used in World War II.

S506XX stopped production on 1947, and 506XX was produced. Then the bag was covered again to produce 5 19XX (inside the blanket).

1952 506XX, 5 19XX stopped production, and the second generation 507XX, 5 17XX (inside the blanket) started production, and the word R appeared on the label.

1954 leather labels were discontinued and paper labels were used instead.

1962 507XX and 5 17XX were discontinued, and the third generation jackets 557XX and 559XX (inside blankets) were started to be produced.

1966 557XX and 559XX were discontinued, 557 and 559 were put into production, and the words "EVERYGARMENTGUARANTEED" were removed from the bottom of the paper label.

1967 produced 55770505.

1968 produces 7050502 17.

1969 changed the big label to the small label and began to become a small e.

1974 Levi's launched a series of washed jeans.

1978 Although many jeans brands of different designers have been put into the market, Levi's sales still exceed $2 billion.

1980 jeans sales achieved unprecedented success, reaching 502 million pieces.

1984 Levi's became the representative costume of the American Olympic delegation and made a large-scale publicity for Levi's 50 1 blues.

1986 Levi's jeans started to produce ripped jeans ahead of schedule.

1996 LVC is officially listed, and it is a replica series made according to levi's classic models.

1999 REDTM series was born, and 2 1 century jeans were innovated again.

In 2000, Levi's stereoscopic jeans series Levi's professional jeans came out.

200 1, Levi's entered Chinese mainland and opened its first store in Shanghai.

In 2003, Levi's celebrated150th anniversary and jeans celebrated130th anniversary. Type 1tm series was born in the same year.

Levis & ampreg San Francisco flagship shop

Levi's & ampreg San Francisco flagship store was established in 1999, located around the famous Union Square, adjacent to the world's top brands such as Tiffany's, and has a huge Levi's&; RegLogo, quite conspicuous, the space in the store is very spacious, * * * has four floors, and the elevator runs inside. The first floor is a classic product and personalized customized service, which is served by specialized sewing technicians. Regardless of patching, embroidery, painting and painting, the process can be completed independently. Here, you can create your own Levi &; Reg jeans. The second floor is men's wear, the third floor is women's wear, and the first floor is a shop display area, which shows different series of products elaborately produced by designers, especially ANDY WARHOL's design series this season. The strong hippie style is reflected in the product details.

Go back to the past exhibitions.

Show Levi Strauss &; Chronology and memorabilia of the company, especially the important local and global events that affect the development of the company, such as the establishment of the company, Levi &; The origin of the reg classic logo, the first product sold in the United States is Levi's&; Reg children's wear,1The cultural shock in the 1920s is the advertisement of China people, and the cultural connotation behind more cowboys. Marlon Brando wore 50 1 in the movie "Rebellion for no reason", which later became the classic dress of 50 1. The subsequent rock wave, hippie movement, flower movement and anti-Vietnam War movement made cowboys widely accepted. Reg globalization is also accelerating.

Product innovation hall (product innovation hall)

Innovation has always been Levi &; One of the inner spirits of the company, the museum displays a variety of products. The exhibition company launched Levi's&; Reg started with jeans and designed a process of continuous innovation.

Dear Levi &; Reg Exhibition Hall (Dear levi Pavilion)

Over the years, levi &; Reg's customers in love have been talking about their relationship with Levi's&; The story of reg. There are many enthusiastic letters on display in the museum explaining Levi's&; Reg plays an important role in people's lives.

Brand building hall (brand building hall)

For a long time, Levi's brand has always occupied an important position in popular culture. The museum displayed the company's marketing image, told wonderful stories about different products and their times, and even enjoyed Levi's&; Reg, TV commercials around the world.

The latest and greatest exhibition hall (the latest &; The largest pavilion)

Levis &; Reg, Docker & ampregs and other Levi's&; Reg new product.

Principle profit hall

Levi Strauss & amp respected its founder and specially displayed its history in this museum. With high standards of ethical behavior and social responsibility, they have formulated groundbreaking policies, including supporting the welfare of diverse employees and encouraging community participation.