How to treat a Yao Ming and a Zhang Ziyi more effectively than ten thousand copies of Confucius?

In the last issue of "New Weekly" on "How to Sell Chinese Culture", Zhang Yiwu, a professor at Peking University and a famous cultural critic, put forward a cutting-edge point of view in an interview: We should pay as much attention to Confucius as we do to Confucius. Zhang Ziyi. This view was quoted by Dou Wentao, the host of Phoenix TV, in the program. After watching the program, a college student said that he was "too hurt!" and called the hotline of a certain media and asked, "Please speak up for the true Chinese culture." A fair statement!"

Zhang Yiwu: "One Zhang Ziyi is more effective than ten thousand Confucius"

In the special topic "How to sell Chinese culture" in "New Weekly" , Zhang Yiwu said in an interview - "It is now said that the center of global cultural export in the 20th century was the United States. A very core issue is that the 20th century was an era of the American dream... China's current economic growth is also very good. This Rapid growth can also create a Chinese dream. To create a set of cultural imagination of the Chinese dream, this little girl must have felt that those Hollywood stars were out of reach when she was watching movies, but now, all the big stars are here. At the film festival, these big stars all said to her: 'You are a future star.' This is the Chinese dream. The ability of secular culture is very important, and it is a low-end and rich cultural resource. The essence of culture can only be spread through the export of popular culture.”

“One Yao Ming and one Zhang Ziyi are more effective than ten thousand copies of Confucius.” A good example of cultural integration. Therefore, if we value Zhang Ziyi as much as we value Confucius, then Chinese culture will have a future. "Isn't Confucius great? Isn't he a representative of Chinese culture? Zhang Ziyi is also a representative of the Chinese people," Newsweek ” and “Time Magazine” all use her as a cover to report on China. In this case, we must respect her and admire her. After all, the Chinese people have such a face that people will remember. ”

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-Zhang Yiwu

Zhang Yiwu: Professor of the Chinese Department of Peking University, engaged in teaching and research on contemporary Chinese literature, popular culture and critical theory. He is the author of "Research at the Margins", He has written various works such as "From Modernity to Postmodernity". Currently engaged in research on the history of modernity and the development of popular culture in the era of globalization.

Confucius: (551 BC - 479 BC), named Qiu, courtesy name Zhongni, was a great thinker and educator in the State of Lu during the Spring and Autumn Period, and the founder of the Confucian school. In the late Spring and Autumn Period, he was born in Zouyi (now Qufu County, Shandong Province) of the State of Lu. He was revered as a "saint" in China's feudal society. Confucius' thought not only affects the Chinese, but also has a great influence on the West. There is even a view in Western academic circles that "Confucius is the first of the top ten thinkers in the world."

Zhang Ziyi: She was discovered by Zhang Yimou in 2000 and starred in "My Father and Mother" and became an instant hit, becoming a new generation of Mou girl. After that, he starred in a series of big-budget films such as "Crouching Tiger, Hidden Dragon", "Hero", and "House of Flying Daggers", and gradually became an international superstar, with a salary of millions of dollars.

Now he has been developing in Hollywood for many years and has become one of the "Oriental faces" with the most box office appeal in the United States?