Why do we often have to set a threshold? What are the benefits of setting?

I received a consultation from a Shanghai girl the other day. At the end of the consultation, she said to me, "Lantian, I am very grateful to you for providing consulting services for a fee, because I personally have a very big feeling that I should pay if I take up other people's time. In addition, I have a feeling that a certain threshold can keep some unnecessary people out. "

I was very interested in what she said and motioned for him to continue.

So she went on to say, "Some people don't really need help, but think that talking to you is free. Then I'll ask. The other party doesn't think this is a delay, but actually an interruption to the interviewee. People who really need it will be willing to pay for their own confusion and troubles. "

In recent years, knowledge service has become more and more popular, and more and more people agree with it. I am very moved by the ideas of these people. Later, she told a story about renting a house, which is why I want to share the word "threshold" today.

Shanghai girl has a nice two-bedroom apartment in a residential area in Shanghai. Compared with the old alley in Puxi District of Shanghai, her spacious and bright room and floor-to-ceiling windows make people feel the quality and beauty of life. In addition, the residential environment is also very good. When renting a house, she raised the rent price, and she told me that she would not reduce the price. She cherishes her house very much, so she thinks that the quality of people who can rent a high-quality house at a rent slightly higher than the market price will not be bad.

Once the agent called her and said that a tenant wanted to rent her house, but wanted to reduce the price. She asked each other and learned that it belonged to six people, including two old people, two young couples and two children. She refused on the spot. There are six people living in a small couple, and there is nothing to say. It is inevitable to destroy the wall with children.

She said, "Some thresholds look high, but in fact they are only high for some people, and these people are not my target users."

I quite agree with you.

2

Someone in Zhihu once asked a question about the book club: Is it really worthwhile to join a book club for 3000 yuan a year?

Two high-vote answers are very worthy of our consideration.

Gao Piao said that it is better to spend 3,000 yuan on books than to join the club every year. You can even buy a kindle and many e-books. Why join a community? Some people just read for the sake of reading.

I agree with Gao Puer's point of view, which probably means that the book club originated in America. Of course, the initial reading club does not charge admission fees, but they will organize reading exchange meetings regularly. Every exchange meeting, some authors and famous writers are always invited to participate in the discussion, and the place of each reading meeting is in the member's home.

There seems to be no threshold, but the threshold is not low. First, you must have a certain reputation and connections, otherwise you can't invite these authors. Second, your house should be big enough. Every time dozens of people come to the book club, the place is too small to sit down. Third, it is not easy to entertain these people.

So ordinary people will think that 3000 yuan has joined the book club? Are you out of your mind? But in fact, others are not just joining the reading community, but a new life circle.

Just like some very well-known authors will build a community with tens of millions of votes, the people who join will first have certain financial resources, and then they will be willing to pay for knowledge and circles. People in the community have a high sense of identity. When they join the community, they will actively and systematically study and discuss the theme, instead of fighting for pictures and water masses. Those who think tickets are expensive are not their target users.

three

In fact, there are thresholds everywhere in life. For example, some companies will require a bachelor degree or above. I didn't understand before, and I complained. I wonder why you didn't give me a chance. My ability is obviously not bad, but on the other hand, undergraduate course is not a very high threshold. There is no shortage of talents in this society now. It is too easy for an enterprise to find a suitable employee. Then they need to use some thresholds to exclude some people, and will not waste time getting to know someone who may be very capable.

Blind date also has a threshold. Single friends always react. Relatives and friends always introduce people in various ways, as if they are the opposite sex, so they can be their other half. But actually they have a threshold. Several single friends around me are very smart. They write their own situation and requirements clearly and send them to the good people around them, so that everyone will introduce them when they have goals above the threshold, saving everyone time.

The same is true for going abroad, studying abroad and emigrating.

Many countries require inbound tourists to carry a certain amount of cash with them in order to avoid bad purposes; Studying abroad and immigrating need IELTS scores. In order not to waste national resources in the past, so that they can keep up with their studies and not cause troubles to themselves and their citizens.

In this way, having a threshold is not necessarily a bad thing, but it can not waste each other's time.

May you always be in my story. Wechat WeChat official account Qing Xin Lan Tian