How to develop kindergartens in the future?

At present, kindergartens in China are in the greatest period of change in history. Both public kindergartens and private kindergartens are facing profound changes of their own. Opportunities and peach wars coexist. Whether we can seize the opportunity to adapt to the future determines the life and death of many kindergartens, especially private kindergartens.

1. In the next decade, the number of kindergartens will continue to increase substantially. According to the outline of the national ten-year plan, the national average enrollment rate will reach over 80% around 2020. According to the current birth rate and the enrollment rate of urban and rural areas, the gap in kindergartens in the next decade is about three-tenths of the existing one. If factors such as urban transformation, rural urbanization, migration, construction of new development zones and kindergarten upgrading are taken into account, there may be about 80,000 to100,000 new kindergartens in the future. In the next decade, there will be about 3,000 kindergartens in each province in China. Taking Shaanxi Province as an example, the first "three-year action plan" added 1 000 kindergartens. According to this growth rate, it will take at least three three-year action plans (***9 years) to complete the construction of about 3,000 kindergartens.

Considering the current imbalance between urban and rural enrollment rates, the growth of kindergartens in the future will be concentrated in rural areas and counties.

It can be concluded that in the next decade, rural areas, including county towns, will be the focus of kindergarten development.

2. The competition between public and private enterprises is intensified and the division of labor is clear. Due to the financial support of the state, the cost of running a public park is much lower than that of a private park, so it is easy to implement the concept of running a park with low fees and inclusiveness; Private parks are self-supporting, and the cost of running them is high. They can only take the high-end route for high-income families and people with higher demand for childcare. Inclusive kindergartens and famous gardens with high quality and good price are the basic trend of the development of public and private enterprises in the future.

Considering that it is possible for the government to support and adjust fees for private kindergartens through measures such as rewarding and purchasing services, from the actual situation of private primary and secondary schools in China, the state's purchasing services and incentive subsidies can only be a drop in the bucket, which cannot fundamentally reduce the operating costs of private kindergartens.

Public Gardens-Inclusiveness

Private garden-high quality garden.

The conclusion is that private parks must change their thinking, high quality and good price and famous parks are the only choices, and becoming famous parks with accurate characteristics is the only choice.

3. The quantity increase gradually transits to the quality improvement.

Since the founding of the People's Republic of China, due to the country's excessive debts in developing kindergartens, facing the needs of more and more children, the first priority is to solve the contradiction of difficulty in entering kindergartens. With the gradual solution of the difficulty in entering the kindergarten, it is bound to face the contradiction of entering a good kindergarten. At present, in this era when the old and the new alternate, it is difficult to enter the park, and it is difficult to enter a good park. Therefore, in some areas, it is not difficult to enter the park, but it is difficult to enter a good park. In some areas, admission is expensive or good. This contradiction actually reflects the contradiction between the number and quality of kindergartens. Taking Shaanxi as an example, the first three-year action plan focuses on solving the problem of insufficient quantity, especially the construction of kindergartens in rural towns, and the second three-year action plan will focus on improving the quality of existing kindergartens.

It can be seen that private parks will face higher requirements, and how to improve the quality, start action now.

4. Branding is the only way. Facing the increasingly fierce competition in the future, the outstanding problem that both public and private enterprises can't avoid is that with the popularization of kindergartens, parents have more choices, and whether a kindergarten can be recognized by parents has become the key to survival. Looking at the development history of primary and secondary schools in China for decades, we can draw such an experience: why are so many primary and secondary schools merged and withdrawn from the stage? Why are so many primary and secondary schools overcrowded? The core lies in the difficulty of getting into a prestigious school and the lack of interest in non-prestigious schools! ! Kindergartens, whether public or private, are bound to face the same trend.

In the field of higher education, people will certainly think of Oxford and Harvard, Peking University and Tsinghua; Of course, I will think of Xi Jiaotong University in Shaanxi.

In the field of basic education, Beijingers will naturally think of the Middle School Attached to the National People's Congress and the Fourth Middle School.

In the field of training and education, of course, people all over the country know New Oriental, learning and thinking;

In the field of kindergarten: we know who it is;

The conclusion is that whether a kindergarten can become a brand is an urgent proposition for all preschool teachers. If the answer is correct, there is a way out, otherwise it will eventually be eliminated by society.