Map of distribution of rich people in China: Which province has the most and which province has the least

In bank reports, they are called "high-net-worth individuals"; in the eyes of ordinary people, they are called "Chinese rich people." Recently, China Construction Bank and the Boston Consulting Group jointly released the China Wealth Management Market Report "2012 China Wealth Report: Insight into Customer Needs and Committed to Scientific Development". The research scope of this report is more than 1,900 randomly selected high-net-worth customers with financial net assets of RMB 6 million and above from 30 provinces, municipalities, and autonomous regions across the country. Where are China's rich people mainly located? What major investments did they make in 2012? What are the sources of wealth? What occupation do they have? What is the academic qualification? Which countries do they mainly choose for overseas investments? Beijing has the most wealthy people, while Ningxia and other four provinces have the least wealthy people. The report shows that in 2012, China’s total private investable assets exceeded 73 trillion yuan, an increase of 14% from 2011. By the end of 2012, it is expected that the number of high-net-worth households (investable assets of more than 6 million yuan) will reach 1.74 million, an increase of 17% from 2011. Compared with the compound growth rate of 38% from 2009 to 2011, the growth rate is relatively high. Big slowdown. China’s high-net-worth families are mainly located in the economically developed areas along the southeastern coast. Among them, the number of high-net-worth households in five provinces and cities, Beijing, Jiangsu, Shanghai, Zhejiang, and Guangdong, exceeded 100,000 in 2012. The total number of high-net-worth households in these five provinces and cities accounted for more than 40% of the country's total. Sichuan is the inland province with the largest number of high-net-worth families, and it stands out among the western regions. Ningxia, Qinghai, Tibet and Hainan are the provinces with the smallest number of high-net-worth families. In the economic situation where the growth rate of high-net-worth households is slowing down across the country, the growth rate of high-net-worth households in wealthy provinces and cities such as Beijing, Shanghai, Guangdong and Zhejiang is lower than the national average. Among them, Guangdong and Zhejiang were affected by the shrinkage of business owners' assets and the production and operation of the companies they own, and the number of high-net-worth households increased by less than 10%; Shanxi, Inner Mongolia and other places were affected by the downturn of the coal industry, and the growth rate was also relatively low. On the contrary, inland underdeveloped areas still maintain a high growth momentum. The number of high-net-worth households in Anhui, Gansu, Hunan and other places has increased by more than 30%; the growth rate in Sichuan, Hunan, Shaanxi and other places has also exceeded the national average. By analyzing the number of high-net-worth households per 10,000 households in various provinces, Beijing, Shanghai, Tianjin, Guangdong and Zhejiang have the highest density of high-net-worth households. Among them, Beijing has more than 200 high-net-worth households per 10,000 households, making it the richest country in China. Concentrated areas; Liaoning, Shanxi, Jiangsu, Fujian and Hainan are in the second tier, higher than the national average; Guizhou, Tibet, Henan and other places account for the lowest proportion, with only about 20 high-net-worth households among 10,000 households. "Statistics" of the rich: 1% are still unmarried According to the report statistics, the age of China's rich are mainly distributed between 40 and 49 years old, the gender ratio of men and women is relatively balanced at 1.27:1, and more than 60% have a college or undergraduate education. At the same time, only 1% of China's rich are unmarried "diamond kings", while 99% are married. The vast majority of them already have children, accounting for 96%. In terms of occupation distribution, most are still business owners, accounting for 56%. Among them, 60% of the companies are in the mature stage, with relatively fully developed markets and relatively stable revenue and profits. The survey shows that high-net-worth customers regard freedom, security, material superiority and family happiness as the core definition of wealth, which reflects the current common requirements of wealthy people in China for the quality of life. It is worth noting that compared with 2011, high-net-worth customers have more demands for noble social areas than Fuyin descendants. In terms of sources of wealth, the most important source of wealth is still founding industries, accounting for 56% of all high-net-worth individuals. Others come from professional managers, full-time wives, professional technicians, professional investors, performing arts, sports, collections, etc. field. Due to real estate regulation, the proportion of people who made profits by investing in real estate has declined significantly compared with 2011. On the contrary, those who rely on wages and benefits have been promoted to the second place. This group of people is mainly business executives or professional and technical personnel. In terms of sources of new wealth in the future, the high-tech and healthcare industries are the most promising. In terms of investment preferences, high-net-worth individuals are more interested in products such as fixed income and trusts, while their interest in stocks and real estate has dropped significantly. In 2012, China's overall economic situation slowed down. Under this trend, high-net-worth individuals tended to invest in stable, low-risk investment products. Fixed-income and trust products were sought after by high-net-worth customers. Respondents who expressed interest in investing Both exceed 60%. Except for fixed income and trust products, the remaining investment products in order of interest are: savings and cash management products, real estate-related investments, physical investments (art, antiques, etc.), stock products, insurance, and private equity investments / Venture capital, financial derivatives and any form of overseas investment. Among them, the proportion of respondents interested in real estate and stocks in 2011 was 36% and 34% respectively, which dropped to 24% and 17% in 2012. From the perspective of personal investable asset structure, from 2009 to 2011, the average annual compound growth rate of the net value of funds and stocks fell by 7% and 5% respectively, while residential bank financial management and trust assets grew rapidly, with an average compound growth rate of 78% and 60%. The first choice for overseas investment: Hong Kong, the United States and Singapore In 2012, the assets of wealthy Chinese people accelerated their allocation overseas.

The proportion of people with overseas assets reached 25%, an increase of 8 percentage points from 2011. Rich Chinese tend to purchase real estate and stocks overseas. Judging from the penetration rate of offshore finance, the penetration rate in Sichuan, Guangdong and other regions is significantly higher than the market average. The absolute number of high-net-worth clients in Beijing is large, but the number of them using offshore finance is relatively low, so there is great market potential. Regarding the choice of overseas destinations, Hong Kong, the United States and Canada are the main places where Chinese high-net-worth customers allocate overseas assets. These three places account for 60% of the overseas assets of high-net-worth customers. An in-depth comparison of the driving factors for high-net-worth clients to choose Hong Kong, the United States and Switzerland as offshore wealth management destinations. Immigration, children studying abroad, and the preservation and appreciation of assets are the primary considerations. The core purpose of choosing Switzerland is around the preservation and appreciation of assets. , asset security and privacy, etc. Judging from the nationality distribution of high-net-worth customers, 6% of high-net-worth customers have immigrated, and most of the others are still mainland Chinese citizens. It is understood that immigration has become a favorite topic among Chinese high-net-worth clients, and many of them have already sent their children abroad. Compared with offshore centers in Europe and the United States, Hong Kong and Singapore in the Asia-Pacific have more advantages in culture and distance. Hong Kong is the largest concentration of overseas assets of mainland high-net-worth families. Proximity and language communication are important factors. On the other hand, due to the needs of their children to study abroad and immigrate, the United States and Canada have become the second and third largest concentrations of Chinese overseas wealth. However, Chinese customers are relatively unfamiliar with the law and culture, which to a certain extent hinders customers' asset allocation. interest. For Chinese customers, especially the "rich generation" such as private business owners, the lack of legal, political, and cultural knowledge of European and American countries makes Hong Kong and Singapore have greater potential to serve Chinese customers.

(Source: Internet)

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