Why can honesty win the trust of people first?

The biggest pain in doing business is not being trusted. Therefore, winning people's trust is an important thing in life. How can we win people's trust? As I said before, honesty comes first, which is the minimum requirement to win people's trust. During their business travel, Jews have suffered some unwarranted blows and discrimination, as well as countless scheming lies or traps, but they have always believed in God's teaching: keep your promise and be honest before you go to heaven after death.

In the business world, they have a deeper understanding: gaining the trust of others is the basis for the smooth completion of the transaction. Jews abide by contracts, but they don't always sign written contracts. They often just make informal promises verbally, and as long as both sides accept them, they will do things to the letter. The virtue of Jews abiding by contracts has won them a good reputation.

In specific business transactions, the Talmud has stipulated many rules, which strictly prohibit those deceptive sales promotion or publicity means. For example, slaves can't deliberately dress up to make them look younger and stronger, and livestock can't color to deceive customers; And the owner has the obligation to introduce the quality of the goods sold to customers comprehensively and objectively. Customers have the right to ask for a refund if they find that there are problems with the goods that have not been explained in advance; In terms of pricing, although there was no standard and unified price at that time, it was necessary for both parties to negotiate a reasonable price, but generally speaking, goods still maintained a certain price. Therefore, if the seller deceives the buyer into not knowing the market and makes the agreed price higher than the general level 10%, the transaction is invalid. These regulations may seem normal now, but the Talmud was formed when most ethnic groups in the world were still in an agricultural society. It can predict that the future society will be dominated by commercial trade and explain these principles of honest business, which is very prescient.

Jewish businessmen never do "one-shot business", and the idea that "as long as everyone is fooled by me, I can make a fortune" is undoubtedly self-destructive in his view. It stands to reason that Jews do not have their own homes and are driven around. In business and even in contacts with people, it is easy to form short-term strategies and rogue tactics of "shooting a gun for a place", but in fact, Jews rarely have such misdeeds. Moreover, the reputation is outstanding, and the goods or services it operates are also excellent, and it never shoddy. Why? In addition to the cultural background of Jewish businessmen, such as claiming to be "God's voters", they have a tradition of keeping their promises, and their nation has realized what the real way of doing business is in the combination of mobile living conditions and the laws of business activities.

In Britain, the most famous department store is Max-Spencer Department Store founded by a pair of in-laws Simon Max and israel Schiff.

Simon's father, Michelle, moved to Britain from Russia on 1882. He started as a peddler, then opened a shop in Leeds market, and later developed into a chain of cheap shops. 1964 after Michelle's death, Simon and Schiff further developed these chain stores into cheap shopping mall chains with more abundant funds, more complete products and similar supermarket functions.

Although Max-Spencer department store is characterized by low price, it attaches great importance to quality and truly achieves "low price and good quality". In the words of some newspapers, this department store has caused a social revolution. Because people can distinguish different social classes from their clothes, but because Max Spencer department store provides well-made clothes at low prices, people can dress like gentlemen or ladies with little money, and the value of judging people by their appearances is fundamentally passive. Now in Britain, the company's trademark "Saint Michel" has become a symbol of high-quality products, and a "Saint Michel" brand shirt is the best product that can be bought at the lowest possible price.

Max Spencer department store not only provides customers with satisfactory products, but also provides the best service. The polite service of the company's sales staff has become a model of Britain, which is famous for its politeness. Simon and Sifu are as meticulous in selecting employees as they are in selecting the goods they handle, which really makes the company a "shopper's paradise".

Simon and Sifu satisfy their customers and employees. They have extremely high requirements for employees, but the working conditions they provide are among the best in the whole industry, and the wages are also the highest. They also set up health care and dental clinics for employees. Because of all these advantages, Max Spencer department store is called "a private welfare state".

Simon and Sifu are considerate to customers and employees. What about the operation of the company?

Max Spencer Department Store is generally regarded as the most profitable enterprise in the same industry in China, attracting a large number of investors. Hills roebuck Department Store, an American department store retailer with Max Spencer, has adopted the same business purpose, especially in treating customers and employees well, and applied this goodwill to the whole society, realizing harmony with the whole society.

Julius Rosenwald became the president of Hills roebuck through investment. He is the son of German immigrants and works in his uncle's department store. Later, cierre roebuck Company raised funds, and he entered the board of directors of the company with the contribution of 37,500 US dollars, accounting for 1/4 of the total financing. Richard Hills, president and founder of the company, retired.

Roebuck department store has become one of the largest enterprises in the United States, with an annual income of 500 million dollars. Rosenwall also takes cheap and good quality as its business purpose. Many goods sold by the company are produced by enterprise groups themselves, which can reduce costs and ensure quality. However, the real capital of Sears roebuck Department Store is a rule made by Rosenwald: If you are not satisfied, you can return it. The most practical embodiment of the highest business ethics is that many shops are advertising now, but it was unheard of at that time. Rosenwald was probably the first person to raise his business reputation to such a high level.

Sears roebuck Department Store is widely welcomed by consumers for its quality, price, reputation and accurate market forecast. Before Rosenwald's death, the company's catalogue had been distributed 40 million copies, which could be seen by almost every American family. Observers believe that this continuously published catalogue almost constitutes a social history of the United States, from which we can see the development of American aesthetic taste and desire, and a considerable part of this development was predicted and even created by Hills roebuck Company.

Sears roebuck Department Store is well run and profitable. Rosenwald invested $37,500, and after 30 years of painstaking efforts, its assets reached $65.438 +0.5 billion. With the support of abundant funds, Rosenwald has invested extensively in charity. He has sponsored the establishment of rural schools of the Christian Youth Federation in 28 cities and some poor areas in the southern United States, and invested 2.7 million dollars to solve the housing problem of black people in Chicago. In addition, he donated $5 million to the University of Chicago and the Chicago Museum of Science and Industry. 19 17, he founded the Julius Rosenwald foundation, with a total fund of 30 million dollars, which must be used up within 25 years after his death.

Jewish businessmen firmly believe that where Jews live, they should take root.

They are not only reputable in business, but also live in harmony with non-Jews, and even do their best to help protect Jewish compatriots or non-Jews. They think the only way is to be honest. Only by winning the trust of others can Jews make real friends instead of making enemies on all sides. Sales contract as a "third party"

Jews attach great importance to concluding and abiding by contracts and regard them as sacred. Therefore, Jews are called contractors. In business activities, Jews have always kept their promises. However, the Jews enshrined all the contracts in the temple. On the contrary, as long as the buyer and the seller exist, the contract itself becomes a commodity and can also be bought and sold. Of course, this kind of contract must be legal, reliable and profitable.

So, what are the benefits of selling the contract? A contract is used to explain the agreement signed by both parties, and to stipulate the responsibilities and rights that should be performed by each other. These are two different things. The sales contract is used to explain the transfer of power to others, together with the responsibilities that must be performed. The condition is that the "third party" has to pay a certain price. People who sell contracts are equivalent to people who enjoy success. He doesn't need to run a business, and he doesn't need to fulfill the responsibilities stipulated in the contract. He earns a profit as easy as blowing off dust.

For Jews who can make money, why not?

So as long as they think the terms of both buyers and sellers are acceptable, they are happy to sell the contract!

Some people want to sell, of course, some people want to buy, in order to reach a deal. In nature, everything has two opposing sides, so the world is a balanced body. If the balance is broken, the world will be in chaos. So buying and selling exist at the same time, and they constitute a balance.

Of course, the contracts they buy are limited to businessmen who they really think are credible and trustworthy.

We often say "agent" refers to such a person who obtains stable profits by purchasing contracts.

Jews call "agents" "dealers". They buy contracts that have been signed by other companies and enterprises to perform contracts instead of sellers, thus making profits from them.

Jewish vendors have traveled all over the world. They usually target some trusted big companies or manufacturers. Mr. Fujita, a Jew in Ginza, has frequent contacts with the "peddler".

"Hello, Mr. Fujita, what business do you do now?" Jewish "vendors" often ask.

"well! Just signed a contract with a high-end women's leather shoes dealer in new york for 654.38 million US dollars. "

"wow! Just right. Can you give me this right? Give you 20% cash profit. "

Both sides were interested, so a contract was concluded soon. Mr. Fujita made a 20% cash profit as easy as blowing off dust, and the Jewish "peddler" also got the right to import women's leather shoes, and then made greater profits from the sales of leather shoes. The result of the transaction is satisfactory to each other. This is the fast business of selling Kurt, which is really vigorous.

When they finalized the deal, the dealer immediately flew to the leather shoes company in new york with the contract, claiming that the right of $654.38 million+belonged to him. The advantage of this is that they don't need to directly participate in signing contracts, but directly buy contracts that meet their own needs.

Of course, contract sales need to be careful step by step, which requires the "dealer" to have a keen insight to reduce unnecessary fraud losses. Jews' amazing mental arithmetic, profound knowledge and understanding of further study determine that they are geniuses as "bookmakers".