What does copywriting do?

Writing newspaper advertisements, magazine advertisements and posters; Write enterprise samples, brand samples and product catalogs; Write daily leaflets and various brochures; Write DM direct mail advertisement, including envelope and email body; Writing TV advertising scripts, including shots, narration and subtitles; Write scripts for TV feature films; Write the shooting list of TV advertisements;

Write radio advertisements; Translate overseas advertising copy into Chinese; Writing advertising lyrics, or Chinese (translated) foreign language lyrics; Writing various forms of online advertisements; Naming website columns; Write internal copy of the website; Writing mobile phone short message advertisements; Creative elaboration of writing various kinds of advertising works; Write advertising slogans;

Write product packaging copy, including: brand name, instructions for use, product ingredients, etc. Name the product or brand and give a creative explanation; Name the roadshow or activity and make creative explanations; Write the words on the invitation letter and promotional materials at the event site; Give names to various gifts and make creative explanations; Name the store and make creative explanations;

Write a copy of POP materials in the window or shop; Write soft articles, news, stories and comments; Write a plan, or assist planners to optimize and polish the text of the plan; Assist the editor of the customer's internal magazine, provide the subject direction and review the text. Different environments have different tempering and requirements for copywriting.

Extended data:

working range

Planning copy and creative copy:

Planning copywriting: The job is mainly to express the planning ideas of planners in words. Undoubtedly, many planners in the company have strong planning level and rich planning experience, but sometimes several cases are going on at the same time, and when time is tight, copywriting can help planners complete the planning scheme with full understanding of the planning intention.

There are several contents:

1. We must fully understand the operation background of this case, including macro market information and micro market dynamics.

2. Master the strategic guiding ideology of the whole planning.

3. Reflect the planning ideas between the lines in an easy-to-understand and concise way.

4. When encountering professional problems or obstacles, communicate with planners in time to ensure the consistency of planning direction.

5. While implementing the strategic policy, we can also put forward some reasonable suggestions on the expression and writing of strategic ideas, so as to better show the strategic core points of planning.

Creative copywriting: It mainly expresses the expression and form of advertising works in complete words, including the expression content of advertising language (such as plane title, quotations, words, sketches, advertising language, film and television sound effects, narration, subtitles, advertising language, etc.). ).

Among them, the most important thing is novel creativity and vivid text expression. And these flashes of wisdom will never show up on a pat on the forehead. This includes the following:

Through in-depth understanding of all levels, especially swot analysis, find out the core advantages of the project.

2. Grasp the mentality of the target consumer groups.

3. Grasp the impact of macro policies and big market on the project itself.

4. Always keep close contact with planners and designers and communicate at any time.

5. Copywriting and creativity of similar real estate projects in the market, and strive for a comprehensive breakthrough.

6. Understand the developer's requirements for copywriting, and adjust the text content and form.

Reference source; Baidu encyclopedia-copywriting