The Safeguard Measures of Chongqing Tourism Development in the Twelfth Five-Year Plan

By innovating system and mechanism, perfecting supporting policies and measures of industry, improving financial guarantee ability, optimizing tourism development environment and strengthening planning implementation and management, the city's tourism industry will develop well and rapidly.

(A) innovative tourism management system and mechanism.

1. Enhance the overall coordination ability of tourism development.

Establish a tourism service quality management system with tourism comprehensive service satisfaction as the core, improve the tourism statistical index system, incorporate local tourism work into the government's comprehensive target assessment, and promote governments at all levels to attach importance to tourism development. Strengthen the coordination between the tourism department and relevant departments, encourage the exploration of the big tourism management system, and actively strive for the establishment of the Municipal Tourism Development Committee. Establish and improve the comprehensive tourism development mechanism across counties (autonomous counties) and the inter-provincial (autonomous regions and municipalities) regional linkage development mechanism.

2. Explore the reform of tourism management system.

Accelerate the functional transformation of tourism administrative departments, focusing on operational supervision and public services. Actively promote the construction of professional branches of Chongqing Tourism Association and other tourism intermediaries, give full play to the role of bridges and improve the level of industry self-discipline. Establish a monitoring and early warning system for Chongqing's tourism development, and further strengthen macro-control and industry management means. Chongqing Tourism Planning and Research Institute was established, and tourism industry expert committee was established to strengthen innovative research. Actively build Chongqing Tourism Exchange and explore the integration of tourism resources by market operation. Screen a number of demonstration pilot scenic spots, promote the reform of the administrative system of scenic spots, and form an integrated development mechanism of unified planning, unified development and benefit sharing.

3. Actively promote the construction of experimental areas.

Strive for China Tourism Innovation Experimental Zone, and strive to develop large-scale international competitions such as quiz-type sports lottery, instant lottery and duty-free shopping. Explore the establishment of duty-free shops and tax refund mechanisms for tourists leaving the country in five-star luxury cruise ships and important tourist attractions. The establishment of the Yangtze River Three Gorges International Golden Tourism Belt and Daxianshan Scenic Area, Dazu Stone Carving Scenic Area, Fishing City Scenic Area, Jinfo Mountain Scenic Area and Black Valley Scenic Area "One Belt and Five Districts" to coordinate urban and rural tourism special reform pilot areas, allowing to try first.

(2) Improve the supporting policies and measures for tourism development.

1. Strengthen the construction of tourism regulations and standards.

Combined with the characteristics of tourism development in Chongqing, we will focus on strengthening the construction of local comprehensive laws and regulations on tourism planning and management, and promote the construction of standards in the fields of low-carbon tourism, rural tourism, cultural and creative tourism, tourism equipment manufacturing, and tourism service quality.

2. Further reduce taxes and fees.

Fully implement the policy of reducing the income tax of tourism enterprises by 15%. The business tax of travel agencies can be deducted from the actual expenses paid to other units or individuals. Implement the policy of the State Council on the same price of water, electricity and gas for hotels, restaurants and industrial enterprises. Enterprises that purchase and actually use special equipment such as environmental protection, energy saving and water saving are appropriately exempted from property tax, urban land use tax and special funds for water conservancy construction. Tourism enterprises that discharge pollutants up to the standard only pay sewage treatment fees and are exempt from sewage charges.

3. Improve the preferential land policy.

Major municipal tourism projects determined by the city's tourism theme year activities shall be specially arranged by the municipal land and housing management department, and the construction of public welfare facilities involved in the project shall be reduced or exempted from land transfer fees at the city, district and county levels. We will steadily carry out pilot projects for rural collective economic organizations and villagers to independently develop tourism projects by using collective construction land. Encourage the use of wasteland, barren slopes, beaches, garbage dumps, abandoned mines and exploitable rocky desertification land to develop tourism. Encourage the transfer of land through leasing, merger, mortgage and other means to ensure the demand for land for major tourism projects. Explore ecological migration, homestead (house) for housing, urban and rural construction land increase or decrease, land ticket transaction and other ways to provide land for tourism projects. Explore the use of collective construction land for the construction of tourist reception facilities by means of transfer, lease and pricing shares. Explore the "multi-purpose" mode of tourist attractions (spots). Major tourism projects can appropriately allocate real estate land.

4. Implement the tourism incentive policy.

Formulate preferential policies to encourage domestic and foreign travel agencies to set up headquarters or regional headquarters in Chongqing, and issue guiding opinions on organizing tourists to Chongqing and organizing travel agencies to travel to districts and counties (autonomous counties) to strive for stronger, broader and more inclusive incentive policies.

5. Formulate incentives for tourism consumption.

Implement the paid vacation system and support leisure vacation demonstration activities. Explore ways to promote incentive tourism and welfare tourism in enterprises and institutions. Relevant service matters in official activities approved by organs, enterprises, institutions and social organizations may be entrusted to travel agencies for arrangement. Explore the issuance of tourist vouchers, promote the gradual opening of parks, exhibition halls and museums free of charge, and encourage scenic spots to implement ticket concessions.

(3) improve the ability to guarantee funds.

1. Significantly increase government input.

Establish a three-level tourism industry development fund at city, district and county levels, and increase it year by year on the existing basis. Establish and improve the multi-level guarantee system of special funds for tourism promotion and marketing, comprehensively use incentives and subsidies, discount loans and other means, and increase the support of municipal tourism development funds to districts and counties (autonomous counties). Take tourism as an important pillar industry in the Three Gorges reservoir area, increase the investment in tourism funds in the Three Gorges of the Yangtze River, and give discount loans for the construction and renovation of luxury cruise ships. Explore the establishment of tourism development ecological compensation fund and ecological quality guarantee fund, and support the development of tourism energy saving and consumption reduction and tourism green environmental protection activities.

2. Strengthen financial support.

Deepen the cooperation between banks and enterprises, guide and encourage various financial institutions to develop and promote personalized financial products that meet the needs of tourism development, encourage financial institutions to increase credit support for tourism, and increase credit lines for qualified key tourism enterprises. Support the pilot of commercial microfinance companies and guarantee companies focusing on tourism business, set up Chongqing tourism equity investment fund, vigorously promote the innovation of rural financial products and services suitable for rural tourism, and encourage the reduction of scenic spot tickets and hotel credit card rates. Actively explore the innovative development of insurance industry and tourism industry, and carry out the pilot work of insurance funds investing in tourism infrastructure.

3. Strengthen capital operation.

Support qualified tourism enterprise groups to carry out market financing by issuing corporate bonds and equity swap. Explore the financing methods of equity pledge such as chattel mortgage, land use right mortgage and forest right pledge, and study the management methods of intangible assets evaluation. Cultivate a number of tourism listed companies and strive for a package listing of Chongqing Tourism Investment Group. Encourage all kinds of investment funds and open-end funds to participate in tourism project construction. Encourage tourist attractions, tourist hotels, tourist companies and other tourism enterprises to explore financing by franchising, operating, charging and other management rights and equity pledge loans. Encourage small and medium-sized tourism enterprises and rural tourism operators to implement microfinance in the form of mutual assistance and joint insurance. Establish or improve multi-level financing guarantee funds and guarantee institutions for tourism enterprises jointly established by local financial contributions and enterprises. Improve the project investment and financing service platform, promote the "five-in-one" investment and financing model of "discount by competent authorities, preferential treatment by local governments, guarantee by guarantee companies, loans from financial institutions and development by project owners", and provide convenient services for enterprise financing. Improve the city, district and county major project libraries, implement dynamic management, launch a number of influential and influential large projects every year, increase investment attraction, and introduce advantageous enterprises to invest and develop.

(4) Optimize the tourism development environment.

1. Improve tourism infrastructure.

Strengthen the construction of infrastructure such as municipal administration, energy, water conservancy and communication, improve the level and function of facilities, and provide strong support for the development of tourism. Accelerate the infrastructure construction of major tourist destinations, distribution centers and scenic spots. By 20 15, water, electricity, gas and broadband will be fully covered, and scenic spots above 4A level will be gradually built into digital scenic spots. Actively adopt various ways such as joint investment by the government and enterprises to solve the public transportation problem in sightseeing and leisure resorts. Strengthen the sanitary management of scenic spots and implement the standardized transformation project of tourist public toilets.

2. Accelerate the construction of tourism service facilities.

Build a tourism building that integrates the functions of tourism distribution center, tourism agency headquarters and tourism service center. In Yuzhong District, Wanzhou District, Qianjiang District and other central cities and key tourist areas and counties (autonomous counties) to build regional individual distribution centers. Set up tourist service centers or reception places in major scenic spots, railway stations and airports. Establish a standardized tourism identification system, consulting service system and barrier-free tourism language system. Establish a business travel service network, encourage customization of personalized products, and improve comfort, safety and flexibility.

3. Standardize the order of the tourism market.

In accordance with the principle of overall consideration and complementary advantages, unified planning of tourism routes, improve the city and district tourism administrative law enforcement system. Vigorously rectify the order of the tourism market in the Three Gorges of the Yangtze River, formulate the grading standards for cruise ships and cruise ships, and determine the guiding prices according to the grades. Strengthen the management of the tourism industry and the construction of employees, resolutely ban "pornography and gambling" and create high-quality civilized scenic spots. Improve the 1230 1 tourism complaint handling system, build a public platform for tourism service quality supervision, and realize the organic combination of administrative supervision, industry self-discipline and social supervision. Establish a price integrity mechanism and a public voting system for the credit rating of the tourism industry, strengthen joint law enforcement in tourism, persistently crack down on illegal business, purify the tourism market environment, and establish a new tourism market order that governs tourism according to law, competes fairly, and regulates business.

4. Strengthen tourism risk prevention and safety supervision.

Encourage the innovation of travel insurance products, and study and formulate the protection system of tourist invoice decals. Improve the tourism safety early warning information prompt system, prepare emergency plans for key tourist attractions and strengthen drills. Tourism safety facilities must be included in the project budget, designed, constructed and put into use at the same time as the main project. Implement a safety assessment system for tourism projects with greater risks.

(5) Strengthen the implementation and management of planning.

1. Strengthen the guiding position of planning.

This plan is in a guiding position in the planning of tourism industry at all levels in the city. County (Autonomous County) tourism development planning and municipal tourism special planning should highlight the supporting role of this planning, strengthen the connection and coordination between related planning, form a joint planning force, and guide the healthy development of tourism.

2. Establish a planning implementation mechanism.

The objectives and tasks proposed in this plan should be clear and incorporated into the assessment system. Actively do a good job in the reasonable arrangement of tourism planning tasks, do a good job in the scientific distribution of planning tasks, and ensure that planning tasks land. We should make every effort to promote the tasks proposed in the plan, such as the construction of tourist destinations, the promotion of tourism image, the cultivation of market players, the optimization of tourism environment, the construction of talent system, and the protection of resources and environment. The expected goals and industrial development tasks put forward in the Plan are mainly achieved by giving play to the basic role of the market in allocating resources and relying on the independent behavior of market players, and the government plays the role of policy support and guidance.

3. Strengthen the monitoring and evaluation of planning implementation.

Do a good job in the annual evaluation of planning implementation and the summary evaluation after implementation. The annual plan should reflect the progress of the implementation of the plan. The Municipal Tourism Bureau is responsible for the overall follow-up analysis of planning and implementation, and the tourism departments of all districts and counties (autonomous counties) are responsible for the follow-up analysis of planning and implementation in related fields.