Go to Hong Kong in a few days and ask everyone to help me become a shopper &; Fashion daren bar

brand file:

(1) type: haute couture, haute couture

(2) founder: Gianni Versace

(3) place of registration: Milan, Italy (1978)

. Address: via ges 12 .milano.italia, Milan, Italy Zip code: 2121

(5) Designer: Gianni Versace, Donatella Versace

Style summary:

(1) Versace, a famous Italian clothing brand, represents a brand family and a fashion empire. Its design style is distinctive, and it is a symbol of avant-garde art with unique aesthetic feeling. Among them, the unique charm is those gorgeous and imaginative styles full of Renaissance characteristics. These styles are sexy and beautiful, full of feminine flavor and bright colors, which are both opera-like, ultra-flat and realistic, and can fully consider the comfort of wearing and properly show the body shape.

(2) Versace's clothing is far from being as stiff and avant-garde as it looks. Pants and leather dresses decorated with metal objects and glitters create a female image between a female fighter and a banshee. Embroidered metal mesh structure weaving is a representation of deco art. The changing application of black and white stripes reminds people of the style of the 182s. The rich and varied wrapping is reminiscent of designer Vioni and North Africa.

(3) Oblique cutting is the most powerful and valuable attribute of Versace's design. Gemstone-like colors and smooth lines have infinite charm. Using noble and luxurious fabrics, with the help of oblique cutting, the transition between stiff geometric lines and soft body curves is ingenious. In men's wear, Versace brand clothing is also wrapped in leather, creating a bold, majestic and even a bit dissolute silhouette, while the size is slightly loose and comfortable, still using oblique and asymmetric techniques. Broad shoulders and subtle details suggest some kind of scientific fantasy, which people call futuristic design. Lines are very important for Versace's clothing. Suits, skirts, coats, etc. are marked by lines, which sexily express women's bodies.

brand: omiar <; Omiya >

industry: jewelry

label: omiar <; Omiya >

official website: www.omiar.com

omiar, 18th century Italian aristocratic designer Alice? Ms. Omiya was founded with a history of hundreds of years. She was born in Italy, the hometown of Ferrari sports cars? Modena

during the rich ancient Rome in Europe, large family businesses were very developed. Alice? Omiya specially designs high-grade precious jewelry for the royal and noble class with excellent design concept, and its unique craftsmanship and serious work spirit are well-known in the mainstream society. After that, his descendants also kept innovating techniques to keep Europe and Asia fashionable and noble. Later, due to various historical reasons, such as the war, this once prominent luxury jewelry family was gradually forgotten by the world. Until the 197s, a young and handsome Omiya family liked to travel around the world. Omiya, after learning about the origins of family and luxury jewelry by chance, is determined to combine the European style with the latest Korean trend with a brand-new idea hundreds of years later to form the European Han Fengge; It was a great success.

after nearly 3 years of continuous business development, Omiya has launched more than 1, kinds of accessories such as handbags, watches, headdresses, etc. There are well-known brands such as "Beauty Union", "Mido" and "Omiar" under the group chess, and nearly 1 specialty stores have been opened in Europe and America, which has gained deeper recognition in the market and achieved impressive results. At the same time, Omiya strives to develop export business. Over the years, Omiya has outlined women's unique charm based on fine craftsmanship and classic fashion forms, combined with European classical romance and Korean modern fashion, with calm and atmospheric creative atmosphere, and rendered low-key flashy characteristics, making real products have eternal texture across time and space, and perfectly interpreting Omiya's classics and brilliance.

after China joined the WTO, Omiya accelerated the expansion of the Asia-Pacific market, especially the China market. Omiya established Omiya (Hong Kong) Industrial Group Company in Hong Kong to comprehensively expand and manage its business in the Asia-Pacific region. In 27, Omiya established Shenzhen Maidao Trade Development Co., Ltd. to fully promote and expand OMIAR brand in China market. Up to now, Omiya has operated several luxury jewelry stores in China.

OMIAR< With reasonable fashion luxury goods >; Positioning for the market embodies a life concept, a luxury model and a unique cultural glory of jewelry.

brand name: Christiandior

brand file:

(1) founder: Christian Dior christian dior

(2) place of registration: Paris (1946)

(3) designer: christian dior, 1946 -1957; From 1957 to 196, Yves Saint Laurent; From 196 to 1989, Marc Bohan; 1989 -1996, gianfranco Ferre; After 1996, john galliano

(4) brand line: Christiandior christian dior: haute couture, haute couture (5) category: haute couture, haute couture, knitted garments, underwear, perfume, cosmetics, jewelry, accessories, etc.

brand story:

(1) Dior brand has always been synonymous with gorgeous women's wear. Camalay evening dress with big V-neck, multi-layered and freely matched furs, etc., all come from the hands of genius designer Dior. Its elegant narrow dress has always made the wearer walk freely, reflecting the perfect combination of elegance and practicality. The revolutionary nature of Dior brand is also reflected in its commitment to the understandability of fashion; Choose high-grade fabrics such as satin, traditional overcoat, worsted wool, taffeta, gorgeous embroidery and so on. And the workmanship is better known for its fineness.

(2) After 1957, Dior was still synonymous with elegance. The second generation designer Saint Laurent pushed Dior to Moscow in 1959 and launched Dior's new series-Slim Series. Mark Bonn, the third generation heir, initiated the Miss Dior series, which continued the spiritual style of Dior brand and carried it forward. In 1989, the Dior brand was designed by Italian designer Ferrer, and his arrival brought new rigor and elegance to Dior's traditional exaggerated and romantic style. Today Dior is managed by lvth Group; In 1997, a young British designer, Gary Arnold, was pushed to the front desk of Dior. After entering the 199s, Dior brand's categories include perfume, fur, headscarves, sweaters, underwear, cosmetics, jewelry and shoes, etc.

(3) For decades, Dior brand has been creating "new opportunities and new love stories" for people. Dior made an indelible contribution in the process of rebuilding the world fashion center in Paris after the war.

brand name: Gucci

brand file:

(1) type: high-end ready-to-wear

(2) founder: Gucci

(3) place of registration: Florence, Italy (1923)

(4). From 1989 to 1992, richardmbertson was a fashion designer and creative director; From 199 to 1991, dawnmello was an American designer. In 1994, tomford (tom ford)

(5) brand line: gucci Gucci

(6) category: clothing, leather shoes, watches, household accessories, pet products, scarves and ties. In 1975, Gucci Perfume Department was established to launch perfume products.

(7) Target consumers: upper-class women and movie stars

(8) Address: 73viatornabuoni, florence, ltaly

Brand legend:

Since karl lagerfeld took over chanel, the most fascinating story is that tom ford took over gucci. Before tom ford was appointed as the creative director in 1994, the gucci family was already in trouble and on the verge of bankruptcy due to poor management ... Fashion must be: gucci's style has always been favored by business people despite its dazzling fashion brand, and it is elegant while fashionable. This Italian brand of clothing has always been based on simple design, especially this season's men's wear, which is novel in tailoring, permeated with the 18th century Venetian style, and then blended with cowboys, space and rock. The Contemporary Legend of gucci Kingdom In gucci's fashion kingdom, there are young and talented designers who are most loved by the global media, and even the strongest movie stars such as Madonna, Malia Kelly, Gü nespatero, Elizabeth Hurley, Brad Pitt, and Tom Hanks.

brand name: valentino valentino/

brand profile:

(1) type: ready-to-wear

(2) founder: ralph lauren Rolodex

(3) place of registration: new york, USA

(4) designer: ralph lauren Rolodex

(5). Category: polo by ralph lauren (polo men's wear) and ralph lauren (women's wear), sportswear, sporting goods, jeans, leather accessories, accessories, perfumes and household accessories

(6) Contact: Ralph Lauren 55 Seventh Avenue New York, NY 118 Tel:+1 212 857 25. Lauren is a high-taste fashion with a strong American flavor, and the style is highly stylized. Lauren's two famous brands "Ralph. Lauren Women's Wear and Polo Men's Wear have the same characteristics, Ralph. Lauren fashion is an inspiration presentation that combines fantasy, romance, innovation and classicism. All design details are based on a value that will not be eliminated by time. The main consumer classes are consumers with middle or above income and celebrities.

brand name: Benetton

brand file:

(1) type: ready-to-wear

(2) founder: giuliana benetton, luciano benetton and gilberto benetton. Carlo Benetton

(3) Place of registration: Belluno (1968)

(4) Designer: Chief designer: juliana Benetton (1938—), Designer group with more than 2 designers

(5) Brand line: ① full-color united colors of beneton)② Sisley ③ 12

(6) Category: at first, hand-woven pullovers were introduced, and casual wear, cosmetics, toys, swimwear, glasses, watches, stationery, underwear and shoes were introduced one after another. Especially for young people and children

(8) Marketing strategy: ① Creative and eye-catching advertising campaign; ② Franchise operation; ③ Specialty store operation

Brand story:

In the life design of casual clothes, Benetton is neck and neck with esprit from California, and is in the leading position of the times, and Benetton clothing embodies the values of the new younger generation. The earliest Benetton clothes were mainly aimed at young people and children. A few years later, consumers of all ages accepted it. Its design is casual and interesting, and its tailoring is easy to wear. It applies the inspiration from nostalgia to current clothes, such as ski clothes made of high-tech synthetic fiber fabrics in the 195s, herring bone suits and miniskirts in the 196s, and disco clothes with beads and leather strung together in the 197s. Other series, such as children's wear with Nordic style theme, include blue family series of jeans, and Peru, the South American country, provides them with endless inspiration. At first, Benetton pullovers were hand-woven by giuliana, with bright colors to distinguish British sweaters. The first series has 18 clothes, mainly violet pullovers. Later, the bright colors with obvious Mediterranean and South American styles became Benetton's poster. Benetton's clothes are mostly natural fibers such as cashmere, wool and angora wool fabrics. In order to cater to local tastes and fashion trends, Benetton pullovers are made of small quantities of dyed yarns. Benetton clothing tries to transcend sex, social class and country to reflect a philosophy of life, and an advertising campaign named "Tuscany, Ourivio" "Benetton-Colors of the World" (1983) reflects this philosophy of life. Benetton's ingenious advertisements have attracted much attention, covering terrorism, racism, AIDS and so on, without mentioning Benetton's clothes. Some advertisements have caused widespread controversy. High-tech production technology, creative design and excellent marketing make Benetton one of the fastest growing garment manufacturers in the world. Founded in 1965, the company has established more than 4, stores in more than 1 countries around the world. Under the brand name of "Full-color Benetton", "Heathley" and "12", the product series covers cosmetics, toys, swimwear, glasses, watches, stationery, underwear, shoes, household items and so on. Benetton's global strategy is to make Benetton's name as famous as McDonald's and Coca-Cola. Benetton is one of the most famous Italian brands for young people in China, and it is sold in many big shopping malls and specialty stores. In 1994, Benetton ranked first in Italian ready-to-wear sales.

brand name: anna sui (Anna Su)/

brand file:

(1) founder: anna sui--- Anna Su

(2) registered place: the United States

(3) designer: anna sui Anna Su, a third-generation Chinese immigrant.