How to open Amazon Australia station

The situation of the Australian station

1. Overview of Australia:

With a population of 24.8 million, it is the largest economy in 13, with per capita GDP 1 1. Since 2009, house prices have risen by 652%, and the per capita wealth of adults ranks second in the world.

2. Network penetration rate

85% and 65% customers will shop online. In 20 16, online sales reached 41300 million Australian dollars (up 9.25% year-on-year), five times faster than traditional sales. Purchasing power and high market maturity

3. Online shopping users are extensive: 95% are 35-44 years old, and 87% are 45-54 years old.

What users value is convenience and better product selection, which is very important: better price, more selectivity and better product selection.

5. The top three cross-border shopping choices are from the United States, Britain and China; Many Australian immigrants come from China, which has tripled.

6. The common pain point of cross-border shopping: high logistics cost; Additional costs in the logistics process; Long time limit (so pay attention to the logistics time limit to compete with local sellers)

7. Category perspective

Fashion category (clothing, shoes and boots): a new growth point of sports and leisure mix and match style; Warm winter has an influence on winter clothes; It constitutes anti-season sales with Europe and America. In 20 16, the retail sales of clothing and footwear brands accounted for 2% of Australian local brands and 15% of private brands. The hard product line (household appliances) shows the trend of multi-function and miniaturization. Color matching has been integrated into interior design such as kitchen; Special sales of international retailers

Hard product line: the growth of housing market leads to the healthy growth of this category, and the release of lawn mower and tree pruning products is slow.

Consumer electronics: smart wear, analog pointer, 0LED HDTV, Bluetooth products grew strongly; China brands are becoming more and more popular, such as Huawei, and smart home products are becoming more and more popular.

8. Amazon 20 13 has started other business contacts with the Australian market WDs, kindle, etc.

9. Priority benefits: upload your own unique products and seize business opportunities; Establish your own brand and reputation in the local area before your competitors and get a better ranking.

10. monthly rent: 49.95 Australian dollars commission:

According to the category, the commission is 6- 12%.

Information required for opening a store in Amazon, Australia Station:

1. Company business license

2. Legal person ID card (front and back)

Step 3: Email address

mobile phone

5.VISA dual-currency credit card

1.20 categories, providing customers with millions of products.

2. Self-operated and sellers are online at the same time.

3. Eligible products with 49 Australian dollars are free of freight for consumers.

In order to prepare for the FBA of Amazon Australia Station, Melbourne has a 24,000-square-meter storage center.

Account characteristics of opening a shop on Amazon. com:

1. All China information (China IP operation, China address information, China telephone number, China credit card).

2. The account has the right to sell and the status is active (not suspended).

3. The product can be put on the shelves immediately after the account is delivered.

4. The products can be displayed and sold normally after being put on the shelves.

5. Shipment can be made from China.

About the choice of Australian station, you also need to know:

1, fully understand the climate season in Australia;

2, Australia is surrounded by the sea, beach shoes and hats, surfing supplies, inland mountains and green mountains, hiking outdoor supplies are essential;

3, combined with the consumption power and eating habits of Australian residents, you can push the diet or peripheral products;

Compared with the anti-seasonal climate in China, it is summer in China and winter in Australia. This is a more important point, which is anti-seasonal selection;