Please translate it into English, thank you.

At present, China's banking industry is increasingly open to the outside world, and foreign banks, various commercial banks and state-owned commercial banks compete for customers. Compared with foreign commercial banks, China's state-owned commercial banks are different in marketing concept, marketing organization structure, marketing personnel quality and brand image construction. Combined with the actual investigation, we can find that the original marketing system of state-owned commercial banks in China can not fully meet the personalized needs of customers, nor does it conform to the current marketing trend.

Therefore, this paper summarizes some existing problems and suggestions in the marketing system of state-owned commercial banks, and provides reference ideas for improving the marketing system of state-owned commercial banks, taking improving the marketing level, consolidating the market position and maintaining the ability of interest creation as the guide.