Which company is better for website keyword optimization?

First, the choice of domain name and server.

You don't have to choose the old domain name, but the new domain name can. Even if you have a domain name for ten years, it is useless to choose an old domain name without making efforts to optimize it.

When choosing a domain name, try to choose Pinyin domain name or Pinyin abbreviated domain name, which is convenient for users to remember and visit again. Careful observation of many well-ranked websites, the domain names are all pinyin domain names, according to my guess, this domain name is easy to remember, with high return visits and high user experience.

The choice of server is very important, just like the house where people live. As we all know, Baidu China is headquartered in Beijing, so the closer it is to the headquarters, the easier it is to get there. If the server is selected in Beijing, it means that we live in Beijing, a Beijinger. This is not to say that the servers in Beijing are good. Of course, there are many big cities, such as Hangzhou and Guangzhou, and the living environment of websites is also good. In order to avoid filing, many people will choose some servers in Hong Kong or abroad. The websites on these servers are like a person without a passport and ID card in China. Although Baidu will not return our website like the Immigration Bureau, the impact is still great.

Of course, there are also many small station chiefs who will choose to buy virtual space. After talking about the location of the server, let's talk about the type of server. The type of server is equivalent to the type of house. A big house is definitely better than a small house, and a house for one person is definitely better than a collective apartment. At this time, you can choose some big brand servers, and don't advertise which variety you choose. This kind of server is generally stable, rarely open, and it is best to have a separate IP, which will also improve your website's position in the hearts of search engines.

Second, the theme style of the website.

Many new webmasters often change websites because they are not satisfied here and there. I want to say that this is very unfavorable to the optimization of the new website. Just like a freshman changing his hairstyle today and dressing up after reporting to school tomorrow, can classmates and teachers have a good impression?

At the beginning of website construction, it is necessary to make clear the theme, style and keywords of the website, and try not to change it after it is built. Let's talk about the style of the website here The style of the website is mainly the layout of the website. Remember that it must be beneficial for users to browse and attract users to stay, which is an important reason to improve the user experience.

It depends on the theme, target audience and the purpose of the website. Different layouts and colors should not only have the concise style of the website, but also be atmospheric and comprehensive.

The simple thing is that there are not many main things at the top of the home page; The atmosphere is hardcover, with colors and pictures; Synthesis means putting more things on the front page, but it can't be messy. If it's messy, it won't look good.

Third, the SEO optimization point of the website

When choosing keywords for website titles, you must not have too many, just 2-3 main keywords, and then choose some long-tail keywords. Specific SEO optimization skills, please refer to the following points:

1, keyword analysis (also called keyword positioning)

This is the most important part of SEO optimization. Keyword analysis includes: keyword attention analysis, competitor analysis, keyword and website correlation analysis, keyword ranking and keyword ranking prediction.

2. Website architecture analysis

The website structure conforms to the crawler preference of search engines and is conducive to SEO optimization. The analysis of website structure includes: eliminating the bad design of website structure, realizing tree directory structure, optimizing website navigation and links, adopting DIV+CSS style as the best language for website design, with clear hierarchy and concise code.

Step 3 talk to search engines

Submit unlisted sites to the login portals of major search engines. Look at the effect of SEO in search engines, and better realize the dialogue with search engines. It is recommended to use the webmaster tools of Google or Baidu.

4, website directory and page optimization

SEO not only makes the homepage of the website rank high in search engines, but more importantly, it makes every page of the website bring traffic, and the long tail keywords are optimized by using the inner pages.

5. Content publishing and link arrangement

Search engines like regular website content updates, so it is one of the important skills of SEO optimization to reasonably arrange the website content publishing schedule, update the time every day and publish articles with high originality.

Link layout organically connects the whole website together, so that search engines can understand the importance and keywords of each page. The realization of reference is the keyword layout of the first point, and the battle between friendship links and off-site links is also launched at this time.

6. establish a website map site map.

According to your own website structure, make a website map to make your website more friendly to search engines, so that search engines can access all pages and columns on the whole website through site map.

7. Website traffic analysis

Website traffic analysis guides the next SEO strategy from the SEO results, and it is also of guiding significance to optimize the user experience of the website.

Also, don't forget to submit it to the search engine after the website is completed. This is as important as the new report.

Fourth, quality content.

According to the life cycle of content, we can divide it into stock content and traffic content.

Stock content refers to content that is not easily outdated and can be reused many times. Generally, the life cycle is long, and the value will not decrease obviously with the passage of time, that is, those fine contents worth collecting, such as academic articles, practical tutorials, e-books and so on.

Traffic content, also known as consumption content, is content that is quickly forgotten after reading it. The shelf life is short, and it has more functions as news, such as information and news headlines.

A normal website generally has traffic content and stock content, and there is no difference between them. They just played different roles and embodied different functions. Traffic content focuses on industry hotspots, and stock content focuses on industry normality. Traffic content embodies news function, and stock content embodies knowledge function.

The professional image of the brand is mainly shaped by the stock content, which is also the content that search engines like. The content that needs to be spread quickly by the tide of public opinion and social tools is usually lean production (headline party, visual design, language popularization) based on the existing content, combined with the current social hotspots and the pain points of the public, and becomes the traffic content of roaming media and social platforms, and these contents mainly play the PR function.

Therefore, with the stock content as the backing, responsible for SEO；; As a pioneer, traffic content is responsible for PR. Both stock content and traffic content must be valuable and relevant to users. I believe that it will be a steady and steady strategy for the two to feed back each other.

Because the content of the new station is less, many webmasters will choose to collect a large number of articles. Remember, don't do this. It is precisely because we are a new station with a small amount of content that we should make high-quality original content from the beginning. Only with a high starting point and high requirements can we achieve greater success. Only by adding high-quality original content from the beginning will it have a higher status in the hearts of search engines.

At the same time, publish original content regularly every day, don't let search engines come in for free, and don't let it last.

V. High-quality chain

Our new station is not as good as the old station in quantity because of its short online time. Since we are not as good as the old station in quantity, we will surpass them in quality.

The consumption level of small restaurants and five-star hotels is definitely incomparable. Low-quality outsourcing means bringing our website into a small restaurant, while high-quality outsourcing means bringing our website into a five-star hotel. So a high-quality chain has to catch up with many garbage chains. The chain is rice, not the more you eat, the better. It's no use throwing up after eating too much. Just bring our website into high-end restaurants several times a day.

Also, why should we put the external chain behind the content? We must pay attention to this. External links are equivalent to admission tickets to high-end hotels, but you can't get in without money, so it will be a white note. If a search engine finds that there are no high-quality articles in the United States through a high-quality website, it will be discredited just like having no money to go to a star-rated restaurant.

How to release high-quality external links? You can publish some soft articles, such as A5, webmaster forum and some news websites. Publishing foreign links on such websites is not only of high quality, but also easy to be reprinted by others. Baidu products are also a good place to get external links, such as Baidu Encyclopedia and Baidu Know. In the last article, I have specifically said how to use Baidu products to make high-quality external links, so I won't go into details here.

In addition, blog is also a good choice, but it will take some time for blog to have weight. At the beginning, everyone still regarded soft text and Baidu products as places to do high-quality external links. More dry goods can also be searched in the mobile phone WeChat box: Happy to see. Build a legion and pay attention to Lejian.

Sixth, high-quality friendship links.

Establishing high-quality friendship links is the key issue of SEO optimization, which can improve the PR value of the website and the update rate of the website.

Friendship link is also a high-quality external link. Because of its importance, I will talk about it separately. Friendship links, like external links, look not at quantity, but at quality and relevance. When a new website is replaced by a high-quality, high-weight website at the beginning, its weight and quality will be improved.

There is also correlation. For example, if a mutton sheep breeding website is changed into a machinery manufacturing website, the weight transferred between the two is very limited.

Friendship links must be stable, don't go up today and come down tomorrow, just like a person who just made friends today will become an enemy tomorrow, which will make search engines mistakenly think that your website is of poor quality.

There are many factors that affect keyword ranking. SEO is a systematic project, which needs to be adhered to every day. I believe that as long as you do your job well every day, it is only a matter of time before the ranking rises.

In addition, search engines are more interested in the age of domain names, and Baidu search engines will have an update time. As long as you do the optimization inside and outside the station every day, your ranking will rise every time Baidu updates.

SEO is still a road of continuous learning. Learn the latest optimization skills every day, and keep analyzing competitors' websites to see how they are optimized. We can learn from the good and avoid the bad.