Changes brought by reform and opening up to Guangzhou

The changes with Guangzhou characteristics can be said to be manifested in five aspects.

First of all, the most basic change can be said to be the social status of Guangzhou, from the front line of preparing for famine to the front line of attracting investment. The so-called frontier for preparing for the famine means that before the reform and opening up, Taiwan Province Province, Hongkong and Macao were not unified into the embrace of the motherland, and there was a great possibility of confrontation. Because of its geographical location close to Hong Kong and Macao, Guangzhou has become the frontier of preparing for war, but it cannot be the focus of domestic investment, and the industrial and agricultural bases are not chosen here, so many people have sneaked into Hong Kong, Macao and Taiwan because of poverty. After the reform and opening up, it is precisely because of its geographical advantages close to Hong Kong and Taiwan that Guangdong took the lead in enjoying the preferential conditions of various economic policies in the country and became the focus and pioneer city for attracting investment. Therefore, Guangzhou has become the forefront of reform and opening up, and various favorable conditions have made Guangzhou a paradise for doing business. Many people who sneaked into Hong Kong and Taiwan even came back with funds after the reform and opening up.

Secondly, due to the changes in Guangdong's political and economic life, of course, people will inevitably flow, and the direction will obviously change from north to south. Before and at the beginning of the reform and opening up, mainlanders were unwilling to live and work in Guangzhou. Young people who joined the army in Guangzhou are willing to go back to the north after demobilization. That's because Guangdong's economy has not yet developed and its living conditions are relatively difficult. They seem to have no future here. After the reform and opening up, with the rapid economic development, Guangzhou, with its fast and new information, flexible income distribution system, novel employment concept and full of vitality, has become more and more attractive and has become a place to attract and gather talents. Therefore, many talents in mainland China are looking for development space in the south. At the same time, due to the rapid development of the city, infrastructure needs a lot of labor, and it is a trend for migrant workers to work in the south. There is even a saying that "East, West, North and South, Guangdong makes a fortune".

Third, the concept of city has changed greatly, and the scope and connotation from rural areas to cities are in the same breath. People in Guangzhou are used to calling all places outside Guangzhou rural, which reflects not only regional differences, but also economic, cultural and psychological differences, but we can't say so now. Due to the rapid development of downtown Guangzhou, the demand for land, environment and transportation facilities has expanded rapidly, and the land use and infrastructure construction in downtown Guangzhou cannot support the sustainable development of the city, so the urban area has been expanding. Today's Guangzhou City is completely different from yesterday's Guangzhou City. At the same time, the economy of the towns around Guangzhou is also developing rapidly, and the gap between urban and rural areas is narrowing. Dongguan, Shenzhen, Shunde, Foshan and Nanhai are gradually connected with Guangzhou, and the former urban and rural areas have become large and small cities to form urban agglomerations as a whole, forming the overall concept of the Pearl River Delta economic circle. This cannot be said to be the direct result of investment and reform and opening up.

The fourth aspect is the change of people's interest in life, and people's pursuit of quality of life can be seen from the popularity of black sister toothpaste to the popularity of Flower City Beauty. 1986, Guangzhou launched "Black Sister" brand toothpaste, which is famous for its pure and lively girl image in advertisements. With the popularity of black girl toothpaste, the beautiful early morning, wide streets, frolicking young girls and fashionable young people with mobile phones in advertisements convey a unique feeling of health, vitality, freshness, joy and confidence of black girl. The name "black sister" has also become popular, and some people even call it "black sister" toothpaste because they are black. Its advertisements also reflected people's standards of beauty at that time, and the choice of toothpaste brands also reflected people's quality of life at that time. Now, with the development of Guangzhou, the "Flower City Beauty" beauty pageant has also affected the whole country, attracting not only contestants from Guangzhou, but also more and more people from all over the country. Guangzhou can be said to be the birthplace of the national beauty pageant. The entertainment mode of Hong Kong and Taiwan was introduced earlier, which reflected the concept of Guangzhou people and was gradually recognized. The change of Huacheng from black girl toothpaste to beauty can at least show that with the increasing number of migrants, the second generation of immigrants has grown up, which has greatly changed the eating and living habits of Guangzhou people, even in appearance.

Fifth, the phenomenon of "foreign goods are far away, and goods are wide near" can best explain the impact of Guangzhou's economic development on people's lives. In the early days of reform and opening up, due to production technology, technical equipment and other reasons, most of the goods with good quality were imported foreign goods, and people who pursued fashion liked to buy foreign goods for a while. However, with the development of productive forces and the deepening of investment, Guangzhou has quickly mastered various advanced technologies by virtue of the advantages of the frontier of reform and opening up, and a wide range of goods have become popular. Many goods sold in the mainland are made in Guangdong, and there was a saying that "eat Guangzhou grain and drink Pearl River water". For example, biscuits sold in the mainland are mostly produced in Guangdong. For example, Hua Wei and Keli's house are both Cantonese. All kinds of electrical appliances produced in Guangdong are novel and beautiful, which are very influential all over the country, and Guangdong's clothing styles often become the vane of the trend ... Guangdong's products are fashionable and novel, and there are many kinds of goods, both the types of products and the market adaptability of enterprises have taken the lead and gradually formed a brand effect. Manufacturers all over the country like to buy goods in Guangzhou. This change from chasing foreign goods to chasing wide goods not only embodies the pioneering spirit of Cantonese people, but also shows people's yearning for Cantonese people who are at the forefront of reform and opening up and have developed economy and culture.