How to analyze the American market, consumer psychology and promotion opportunities

This spring should be called the "warm spring" of American economy. The economic data released this year shows that the American economy has entered a more solid growth track. Of course, this also gives us more reason to believe that consumers' enthusiasm for spending money will not weaken in the near future. This is undoubtedly good news for American foreign trade sellers. But we still suggest that you: 1, do more analysis before selling, and understand the basic American cultural characteristics, so that you can perceive the American style and clearly choose the products to be sold, so as to better meet the needs of American buyers; 2. From the analysis of American culture, we can understand the general personality characteristics of American buyers and adjust the store design and customer service skills accordingly; 3. Knowing the federal holidays in the United States, the time difference between the United States and Beijing, and more business information, we can arrange promotional activities in time and skillfully improve logistics efficiency, thus improving the overall satisfaction of buyers. 1. Cultural Characteristics of Pluralism and Freedom Since European immigrants took root in the North American continent, the United States has created an amazing and splendid civilization, and their pluralistic and free culture shows its own characteristics all the time. Informal Americans are famous for their informality. Elders and juniors can pat each other on the shoulder and feel very free. People are more relaxed in communication, thus shortening the distance between them more quickly. Do-it-yourself is a guest of American families. It is very common for them to devote themselves to all kinds of DIY, which not only reflects their spirit of self-reliance, but also believes that they can see their ability and value from the results of doing it themselves. Americans who don't want to be silent are unrestrained, easy-going and frank in chatting. Once they open the dialogue box with others, they will talk endlessly, and there are few pauses after chatting. Both sides will try their best to keep the dialogue going until Tan Xing becomes thinner. Fast-paced Americans are full of energy, which seems inexhaustible. Their life rhythm is like a clockwork, running in an orderly way every day, showing a busy scene. Americans who like frankness like to express their views and opinions frankly. In their view, there is no need to unnecessarily embellish simple facts, as long as the words are not abrupt and sharp, the dispute of views is harmless. Honesty comes first. There is a proverb in American ethical values: "Honesty is the best policy". They put honesty first, so if you want to speak ill of someone in America, a very powerful sentence is "You can't trust him" (you can't trust him). Make friends easily and visit American families. You can relax freely, enjoy holidays with them and even live together. They emphasize sincerity and trust, and friendship cannot be mixed with any falsehood and deception. To a certain extent, Americans tend to evaluate things by quantity. And numbers can really give people a clear concept and are true, so they provide a certain basis for Americans' judgment. Optimism in a deep sense, Americans' innovative nature and pioneering spirit derived from it all stem from their optimism. They believe that nothing is impossible as long as they persevere and strive for innovation. Americans are keen and good at being unconventional. They treat life in an extremely confident and independent style. It is true that this unconventional and innovative thinking is also worth learning. To sum up: 1, the choice of products can be diversified and novel; 2, the description of the goods, pay special attention to fit the goods themselves, try to truthfully describe, treat each other with sincerity; 3. When communicating with buyers, you can be relaxed and comfortable, which can better narrow the distance between each other, but remember to answer questions as soon as possible, politely and sincerely; 4, promotion and other content to digital-based, such as "65% off", true, clear at a glance; 5. If you accidentally encounter a small friction, don't worry, be optimistic, and believe that your attitude will infect buyers. Second, "Uncle Sam's Holiday and Time Difference" The nickname of the Americans "Uncle Sam" belongs to the northern hemisphere like China. Most of its areas belong to continental climate, and the south belongs to subtropical climate. As for the seasonal difference with China, sellers don't need to spend too much time. As long as they pay attention to the legal holidays in the United States, they can adjust the promotion time as needed, and the time difference between the United States and Beijing can arrange logistics in time. Third, more business information: shopping season and practicality need to remind you that the second day of Thanksgiving is generally called "Black Friday" by Americans, which is when Americans go shopping crazily. At this time, many people are eager to try, and they are waiting for the price reduction frenzy and the "shopping season" with super discount after Thanksgiving. Accordingly, the seller will do a series of promotional actions at this time, and I believe it will receive good feedback.