The first-win responsibility of Longfor Real Estate Co., Ltd.

Let the value of multi-party win-win

Every time Longfor enters a new city, it always firmly adheres to the strategic principle of aiming at win-win: region and customer group* **Win, Longfor and the market **Win.

Longfor’s mindset of pursuing a win-win situation determines that it must continue to study the market and seek the best dimensions for a win-win situation for all parties before its products and services are formed. All service items, service processes and related systems should be focused on the interests of customers, and short-term and long-term benefits such as purchase cost, usage cost, enjoyment effect, value preservation and appreciation should be carefully studied and fully considered. Longfor shares value with its customers and is trustworthy in terms of commitment, results and quality. It does not pursue huge profits and fish in dry waters.

In order to allow owners to enjoy mature, rich and exquisite garden landscapes when they move in without having to wait for many years, Longfor adopts the technical method of full crown transplantation and purchases mature trees from the same latitude across the country and moves them to community and ensure that all plants maintain their original growth form. Longfor's move is undoubtedly using its professional capabilities and valuable material costs in exchange for customers' priceless time enjoyment. Longfor not only provides high-quality building products and beautiful gardens, but also provides a life of being loved, cared for and treated well. Humanistic Responsibility

Humanistic Care and Kindness

“Treatment with Kindness” is the most distinctive and essential concept of Longfor. Every member of the company should “treat yourself kindly, treat colleagues kindly and treat customers kindly”. , treat fellow travelers well” as the code of conduct.

Viewing and respecting people's needs from a humanistic perspective, and treating employees, customers and other related groups with kindness are the moving parts of Longfor.

Believe that every employee is willing and able to maximize their potential; understand and respect the differences of employees and provide suitable career development opportunities; attract the best talents in the industry and give them generous returns; Recruit employees with potential and shoulder the costs in the process. At Longfor, employees work hard in exchange for industry-leading remuneration packages; internal forums where they can speak freely contribute to an open and happy working atmosphere within the company.

Longfor’s hundreds of thousands of owners have also become the most direct beneficiaries of Longfor’s “kind treatment” concept. Longfor's property services implement "treat you well throughout your life" into every detail, provide owners with unique respect and care with "satisfaction and surprise" services, and truly study the owners' feelings and needs to see what it means to be an owner. What is needed most is what the owner is most sensitive to and cares about most. Over the years, Longfor's property management and property owners have formed a mutually trusting, harmonious and harmonious relationship. Public Welfare Responsibility

Public Welfare Repaying Society

Longfor has been actively participating in various public welfare undertakings and has donated a total of RMB 180 million to the society.

The areas of donation include education, disaster relief, disease prevention and treatment, and poverty alleviation. There have been 40 recorded donation actions since 2002 alone. 2005.02-03 Twice donated more than 430,000 yuan to the Chongqing Red Cross Student Aid Fund.

Donated 300,000 yuan to Chongqing Charity Federation for the establishment of Wansheng Shilin Baihua Village Primary School.

Donated 2.05 million yuan for drought relief in Chongqing.

Donated 200,000 yuan to Chongqing School for the Deaf and Mute.

Donated 100,000 yuan to Chongqing Charity Federation to support poor students in mountainous areas of Chongqing.

Donated 1 million yuan to the Chongqing Charity Federation to fight floods and provide disaster relief.

Donated a total of 500,000 yuan in student aid to Wulong Yanshanhong Primary School and Wanzhou Tai'an Primary School.

Donate 100,000 yuan to the special fund for snow disaster relief.

Donate 500,000 yuan for cultural relics protection.

Donated 7 million yuan to the earthquake-stricken areas in Wenchuan, Sichuan. Responsibility for harmony

Integrate into society and contribute to harmony

Longfor has always been proactively focusing on the country's major policies and the general trend of social development, making its own development consistent with this, and incorporating this idea Throughout all aspects of the business, we silently contribute our actions as a corporate citizen in building a harmonious society.

With the delivery of Longfor’s first product, Longfor Property was born. Today, Longfor Property has provided employment opportunities for tens of thousands of rural people, including immigrants from the Three Gorges Reservoir Area. More importantly, Longfor provides them with professional training and practical experience that will last a lifetime, enabling them to become self-respecting, self-reliant and self-reliant workers.

The construction of Longfor Beicheng Sky Street is a major contribution of Longfor to Chongqing’s urban construction and commercial fields. It is also a contribution to the social employment of workers and social harmony. Over the past few years, Longfor has helped more than 30,000 people solve their employment problems by cooperating with the government to provide employment training and business funds.

Longhu has built 5 kindergartens, 1 primary school, and 1 middle school, and has also supported the construction of more than 40 bus stations.

Solving housing for low-income people is an important factor related to social harmony and is an issue of great concern to the country. Longfor actively supports this national strategy in its business development strategy. In 2007, Longfor obtained the land for the construction of the "two-limited housing" project in Tongzhou, Beijing. It hopes to help the government solve the housing purchase needs of low- and middle-income residents through the development of "two-limited housing". At the same time, Longfor promises to provide residential services with its consistent responsible spirit and professional ability. Provide low-price but never low-quality "two-limited housing" products, and make due efforts as an enterprise for harmonious people's livelihood with practical actions.