How to make a fortune by Dongfeng?

Borrowing other people's strength and external motivation to realize their own interests is the key point to make a fortune by taking advantage of the east wind.

The elastic looms of Wuxi Textile Machinery Factory in Jiangsu Province are in short supply in the market, but the sales are not smooth because of the high price. At the same time, township enterprises need it to organize production, but they can't buy it because of lack of funds.

One has high quality and good price, the other has no money, and the business can't be done. What do we do? Township enterprises adopt the method of "borrowing from the east wind": manufacturers lend elastic looms to township enterprises, and then repay them in installments, so that township enterprises can have their own machines without paying a penny. As a manufacturer, it is better to lend the products in the warehouse, borrow others' hands to make money, and put them in your pocket. So we have the best of both worlds, and each earns its own.

Yin Jigang, the owner of Guangdong Rainbow Bookstore, also has a lot of experience in making a fortune by taking advantage of Dongfeng.

Yin Jigang was a bookworm since he was a child and dreamed of owning his own bookstore. But he has no money, no pavement and can't open a bookstore. What do we do? So he also learned the trick of "borrowing from the east wind" and started a business without money. He found that Guangzhou Foreign Language Bookstore had a large number of books and periodicals about immigration, TOEFL and other materials, so he took the initiative to find the person in charge of the bookstore, hoping to help sell these books on behalf of others. The bookstore was also tossed by these backlog products, and the two hit it off. So he took these books to immigrants or TOEFL intermediaries to sell, and they sold well. After a while, I actually made a lot of money. With funds, Yin Jigang not only realized his dream, but also made his business bigger and bigger.

In Guangdong, there are many people who are proficient in this way of getting rich, and one of the most striking figures is Zhong Huasheng. Zhong Huasheng's quotation of "borrowing the east wind skillfully" is:

-I'll borrow a glass of water from you today and return a bucket of oil to you tomorrow.

-gather talents from all over the world, material talents and economic talents.

-big economy, big port, big thinking and big development.

Zhong Huasheng's two masterpieces are particularly eye-catching. One is the "Baitenghu Farm Resort" in Doumen County. At that time, farmers in Doumen County were not rich, and Zhong Huasheng had no money. So he wanted to borrow from Hong Kong people's manpower, material resources and financial resources. As a result, he succeeded.

Similarly, Li Jingwei is also a master of borrowing from the east wind. In the early 1980s, Li Jingwei became the director of a small winery in Sanshui County.

1983, Li Jingwei learned from a friend that the China 1984 Olympic delegation needed sports drinks. Li Jingwei immediately realized that the opportunity to get rich had arrived. But he has nothing. He is just the director of a small winery in a second-rate county, with nothing but a meager salary. But Li Jingwei saw this opportunity and decided to take a chance.

So, he found Mr. Ouyang Xiao, an expert from Guangdong Institute of Sports Science, and asked him to go out and study drinks. After 100 tests, a new sports drink came out. This is Jianlibao, which later became famous in China.

This is the first time that Li Jingwei borrowed other people's heads to make his own products.

In order to open the sales market of Jianlibao, Li Jingwei decided to implement more ingenious lending techniques. 1984 In May, the AFC held a meeting in the White Swan Hotel, attended by FIFA President Havelange. This is a rare marketing opportunities, and Li Jingwei is determined to give it a try. However, Jianlibao at that time really didn't look like an ugly Cinderella. Can it be used to entertain VIPs? At least change a can. But at this time, Li Jingwei is seriously short of funds, so it is impossible to put it into the production line, and time is pressing, even if it has money, it is too late. What should we do?

Take advantage of the east wind to sail well!

Li Jingwei has made up his mind. He found an empty can borrowed from Shenzhen Pepsi-Cola Company, loaded it with Jianlibao, and put on his own signboard. Then through the relationship, Jianlibao was put on the AFC conference table. When Havelange inadvertently picked up Jianlibao to drink, the concerned reporters had already pressed the shutter, and Li Jingwei succeeded again. His sales of Jianlibao increased greatly.