Who made Anta?

Anta President Ding Zhizhong introduced that in 1986, in Chendai, an ordinary seaside town in Fujian Province, there lived an ordinary 16-year-old Ding Zhizhong. His biggest wish was to go to the capital Beijing to make a living. With 10,000 yuan in hand, Ding Zhizhong visited all the shoe factories in the town, selected 600 pairs of shoes that he thought were the best sellers, took a bus to Fuzhou, and spent 48 yuan to buy a train ticket to Beijing. Two days and two nights later, Beijing appeared before our eyes. Ding Zhizhong dived into a shoe hypermarket, Dakang Shoe City, and rented a counter there. All 600 pairs of shoes were quickly sold out. But this careful young man did not rush home to buy goods, but began to count what kind of people like to buy what kind of shoes. In his spare time, Ding Zhizhong went to the sports shoe counter of a large shopping mall in Beijing to observe the international famous brands Nike and Adidas, secretly making statistics in his mind. Five years later, Ding Zhizhong returned to his hometown and founded the "ANTA" brand with his father and brother ***. If we go back 20 years, Ding Zhizhong was still a young man who went to Beijing to set up a street stall alone and went to major shopping malls to sell Jinjiang shoes. Today, he is the young boss of a company with annual sales exceeding 1 billion yuan and the president of Anta Group. He worked hard for four years to save 200,000 yuan, but he spent 20 million yuan in just 20 days during the Athens Summer Olympics. Faced with the smoke and fire in China's sports shoe market, Anta under his leadership has always maintained its leading position. Now, many people have begun to compare Anta with international brands, but Ding Zhizhong said that Anta will not be China's Nike, but will be China's Anta and the world's Anta. In Jinjiang in the late 1980s, the shoemaking industry was just emerging. At that time, Jinjiang had a population of 3 million, of which 2 million were overseas Chinese. Someone introduced Nike's travel shoes to Jinjiang, and family-style shoe factories gradually increased in number. It was against this background that Ding Zhizhong's father co-founded a shoe factory. In the summer after graduating from junior high school, 17-year-old Ding Zhizhong proposed to go to Beijing to develop his career, but his family didn't understand. His father asked him to give his reasons. Ding Zhizhong said, "Every day, people from other places come to buy things with money, and almost everything can be sold. Why don't we take the initiative to sell Jinjiang's products." Ding's father's shoe factory had just started at that time, and he was not financially well-off, but he was persuaded by his son and spent more than 10,000 yuan to let Ding Zhizhong buy 600 pairs of Jinjiang shoes. Ding Zhizhong bought a train ticket from Fuzhou to Beijing with 48 yuan. With these 600 pairs of shoes, Ding Zhizhong began to travel alone in Beijing. In order to put Jinjiang's goods on the counter of Beijing's Xidan Shopping Mall, Ding Zhizhong went to the mall every day. At the beginning, others said they disagreed and said to him: "How old are you, just running out to do business?" Ding Zhizhong persisted. Scalp said he was 20 years old, but no one believed him. He didn't care about other people's faces, but sincerely introduced the advantages of Jinjiang's products. After going there for more than a month, people in the mall finally agreed to go to Jinjiang to have a look. Ding Zhizhong was so happy that he quickly returned to Jinjiang to prepare. In his spare time, Ding Zhizhong went to the sports shoe counters in various shopping malls in Beijing to observe the styles and performance of some well-known brand shoes. He ran on the street and paid attention to the feet of pedestrians coming and going. He pondered in his mind and fed back market information to the shopping malls every day. In this way, with his hard work, sweet talk and sincerity, Ding Zhizhong made Jinjiang shoes available in all shopping malls in Beijing, including the most authoritative and difficult sales channel - Beijing Wangfujing Shopping Mall.