A wave of fine coffee

With the development of global commerce, the demand for coffee has also begun to change. Instant coffee and western-style coffee with peculiar taste can no longer meet people's needs, so fine coffee begins to rise.

Father of coffee

The time of fine coffee wave is 1966 to 2000. During this period, the American market is still dominated by the instant coffee culture. Italy and countries around the Baltic Sea in northern Europe are enjoying high-quality coffee, that is, fine coffee. After 1966, the Dutch baker Everett immigrated to San Francisco, California, USA, and opened an original coffee and milk tea shop, which brought the new concepts of European baking and modern grinding. At the same time, we use high-altitude Arabica beans without adding low-altitude Robusta beans to make coffee with rich flavor, which is deeply loved by the American people and leads American coffee into the era of fine products. Peter thus became "the father of American fine coffee".

When Peter died in 2007, The New York Times, The Washington Journal, The Los Angeles Times and CNN all reported that he was the representative of the second wave of coffee.

An offer of good coffee.

Besides Everett, there is one other person who has to mention. She is an elegant Norwegian-born Knudsen, known as the "coffee godmother". Knudsen devoted himself to the measurement of coffee cups, and found that coffee varies with different planting areas, soil and water. With the care of people's sense of taste and smell, as well as the super-strong ability to identify coffee taste spectrum, we have provided customers with a perfect cup test report and won a good reputation in the coffee industry. In an exclusive interview with Tea and Coffee Monthly (65438-0974), knudsen put forward a new concept of "fine coffee".

The birth of SCAA

? What grew up in the second wave of fine coffee was SCAA (American Fine Coffee Association), which later influenced various places.

1982, a group of coffee tycoons established SCAA in San Francisco. The barista certificate provided by SCAA is a passport for coffee practitioners to gain international reputation. At the beginning of the association, the market share of American fine coffee was only 1%, but by 2006, the market share of fine coffee had reached 30%, and SCAA contributed a lot.

Starbucks' promotion

When it comes to the second wave of coffee, Starbucks is indispensable. 197 1 year, influenced by Bits, English teacher Jerry Baldwin, history teacher zef Siegel and writer Gordon Burke jointly opened the first Starbucks. The first Starbucks store is located next to Pike Place Market, a fish market in downtown Seattle, which mainly sells high-quality coffee beans and coffee equipment (this store still exists today). This is the world-famous Starbucks. After howard schultz 1982 bought Starbucks, Starbucks blossomed all over the United States and even the world with its brand-new brewing concept, diversified coffee varieties and unique business model. Starbucks spread fine coffee all over the world, forming a world-wide fine coffee culture, which also influenced generations' understanding of coffee.